Phillipa Harrison has been appointed as the new CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA). She will lead RAKTDA’s efforts to position the emirate as a Destination of the Future and is expected to advance its growth targets, including attracting over 3.5 million tourists annually by 2030.
Harrison previously served as managing director of Tourism Australia, a role she held from 2019. She succeeds Raki Phillips, who stepped down in October 2024.
Her leadership is expected to be integral to strengthening Ras Al Khaimah’s reputation as a sustainable and adventure-focused tourism destination. Harrison brings decades of international tourism experience, with expertise in global markets, to her new role.
