Setting a new benchmark for positive impacts global congresses can bring to their host destinations, Porto & North Convention & Visitors Bureau unveiled the Porto & North Forever Pact, a collaborative legacy-building framework designed to create lasting social and environmental value.
The framework was developed in partnership with Montreal-based consultancy #Meet4Impact and Vale Consultores, a local consultant in Porto, and with the support of Turismo de Portugal.
The Pact focuses on three core areas: fostering an inclusive region and industry by actively creating opportunities for underrepresented communities and vulnerable talent; driving an innovative and creative region and industry by connecting students and youth to careers and enhancing local artistic production; and promoting well-being and sustainability through greener practices, ensuring the economic benefits are spread beyond the city centre, and achieving measurable reductions in the event’s carbon footprint.
The first outcome from the Pact saw the involvement of the whole city of Porto in the organisation and delivery of the ICCA Congress 2025. For instance, during the Welcome Reception at the Stock Exchange Palace, local artists carved traditional Portuguese masks and handcrafted jewellery, while costumed performers walked the floor and entertained guests.
“There are also hospitality students and some seniors – retirees who want to stay active and connected with people – moving about the Congress as volunteers,” said Patricia Morris, Visit Porto and North of Portugal’s MICE specialist.
Genevieve Leclerc, co-founder & CEO, Meet4Impact, said outcomes from this pilot project will shape a long-term strategy for Porto.
“Porto will be able to replicate this at future events. More importantly, we will make this report available to delegates and attendees from all countries, so that the model can be replicated by other cities, convention bureaux, and event organisers globally.”
Leclerc added that local partners are invaluable for engagements that guarantee positive social and environmental outcomes for the host.
