The Malaysia Convention & Exhibition Bureau (MyCEB) has entered into a Memorandum of Understanding (MoU) with Marriott International Malaysia.
The partnership aligns with MyCEB’s 2026 strategic plan, BE Malaysia Go Global: Unlocking New Markets, which focuses on expanding Malaysia’s international visibility and attracting high-value business events. The initiative targets both established and emerging markets.
Under the MoU, both organisations will work closely to strengthen bid support and create new business opportunities; undertake joint sales missions, site inspections and client engagements; share market insights and intelligence to enhance Malaysia’s visibility on the global stage and attract more high-value meetings, incentives, conventions, exhibitions and major international sporting events to Malaysia.
George Varughese, market vice president of Marriott International Malaysia, noted: “As Visit Malaysia 2026 approaches, the world is going to start looking at Malaysia. This partnership ensures that we are not only ready, but also leading with a strong, cohesive national strategy supported by public and private sector alignment.
“Together, we will build a pipeline of high quality business events that contribute not just to prove the numbers, but to Malaysia’s economic growth, knowledge exchange and international visibility.”
The MoU exchange ceremony took place at Renaissance Kuala Lumpur Hotel & Convention Centre during the MyCEB Industry Networking Reception 2025. It was witnessed by Shaharuddin Abu Sohot, chief secretary of the Ministry of Tourism, Arts and Culture Malaysia.
MyCEB’s senior manager, business development, Edward Lim, also outlined the 2026 sales strategy, which is to enter new markets in Central Asia and Eastern Europe while not neglecting traditional markets which are North America, Western Europe and Asia Pacific.
He described 2026 as having a robust and growing pipeline of business events with more than 40 regional and international business events already secured, which will bring approximately 422,300 foreign delegates to Malaysia.
MyCEB also unveiled a new promotional video at the event.
