Following a 400 million baht (US$12.6 million) renovation, S Hotels and Resorts is repositioning SAii Laguna Phuket as a luxury business events destination.
The property is utilising its location within the Laguna complex to attract high-yield corporate groups seeking exclusive, upscale event spaces.
The destination’s integration with neighbouring Banyan Tree Phuket, Dusit Thani Laguna Phuket and Angsana Laguna – connected by a dedicated shuttle boat –enables the brand to host large-scale events with seamless logistical control.
Bart Callens, cluster general manager of SAii Laguna Phuket and SAii Phi Phi Island Village, said: “Nobody else in Phuket has this cluster of hotels together offering seamless interconnectivity and transportation.”
With corporate clients increasingly prioritising sustainability, planners can also easily align events with the resort’s CSR initiatives, including carbon offset programmes and conservation projects tied to Singha Park Chiang Rai.
Hosting the Serandipians’ Essence of Phuket – Boho Sabai event for two consecutive years has been a key driver for the business events sector. By hosting the Asia-focused portion of the traditional Marbella conference, the property gained direct exposure to global luxury travel buyers, resulting in an immediate uptick in high-end bookings.
“This event helps us to be visible to all these luxury travellers and luxury agents, and has helped to elevate our brand overall,” said Ludovic Gallerne, vice president of global commerce, for S Hotels and Resorts.
The commercial strategy capitalises on geopolitical shifts, positioning Phuket as a secure, premium alternative to traditional corporate hubs.
“We are targeting groups that previously looked at Dubai, including those from Singapore and Australia,” said Gallerne.
