SM Hotels and Conventions Corporation (SMHCC) will expand its events portfolio in 4Q2026 with the opening of three new SMX Trade Halls in Cabanatuan, Santo Tomas, and Santa Rosa.
The new venues will add more than 13,000m2 of leasable exhibition space to the SMX network. Strategically located within commercial hubs in Nueva Ecija, Batangas, and Laguna, the halls are designed to meet rising regional demand and support the expansion of the business events sector beyond Metro Manila.
Designed for scalability, the new trade halls feature flexible layouts and modern infrastructure integrated with adjacent SM retail and hospitality developments.
SMHCC’s senior vice president Walid Wafik said that these investments “reflect our confidence in the Philippines’ growing MICE potential and our mission to deliver accessible, high-quality event spaces across the country”.
The expansion aligns with SMX’s broader growth strategy, which includes the upcoming SMX Convention Center Seaside Cebu – set to become the country’s largest convention venue – and SMXCITE (Center for International Trade and Exhibitions), billed as the the largest exhibition and trade hall venue in the country.
