SE Asian corporates are increasingly prioritising trip value: SAP Concur

South-east Asian firms are leveraging AI to balance policy compliance with traveller productivity

As companies scale across borders, a new SAP Concur study reveals that South-east Asian corporate travel management is moving from simple cost control to total trip value.

The 2026 Southeast Asia Business Travel Pulse Survey, which surveyed over 150 travel decision-makers across Singapore, Malaysia, Indonesia, Thailand, and the Philippines, indicates that the traditional race to the bottom on ticket prices is being replaced by a focus on traveller productivity and operational resilience.

South-east Asian firms are leveraging AI to balance policy compliance with traveller productivity

The survey identifies a widening “expectation gap” between business travellers and travel managers. While business travellers now view flexibility as a prerequisite for business travel, travel managers are struggling with the manual work required to deliver it.

Key findings for South-east Asia include:

Flexibility is a must: 59.5% of regional travel managers identify flexibility in bookings and cancellations as a top three priority for their travellers.

Operational friction vs. cost: 51% of respondents cite “managing last-minute changes and cancellations” as their primary operational challenge, significantly outranking concerns regarding high costs (38.6%).

Balance between policy, cost, and productivity: 57.5% of decision-makers prefer using AI that suggests “optimal” itineraries that balance policy, cost, and productivity, over tools that merely offer the cheapest options (32.7%).

Integration as a mandate: 58% of regional travel managers now require seamless integration with HR and finance functions to ensure a unified view of traveller bookings and their spend.

Personalisation over efficiency: Over half of respondents (52.9%) rate hyper-personalisation as “very important”, viewing it as a core efficiency mechanism to reduce decision fatigue.

Why total trip value matters now: The data suggests that minor fare savings can end up as a net loss for the business if it results in traveller fatigue that diminishes performance during high-stakes engagements. As organisations navigate high-cost environments, organisations should pivot toward intelligent, automated ecosystems that prioritise traveller productivity and business resilience.

The 2026 Southeast Asia Business Travel Pulse Survey offers a detailed breakdown of findings across Singapore, Malaysia, Indonesia, Thailand, and the Philippines — including actionable insights on how organisations can close the expectation gap and unlock total trip value.

It can be downloaded here.

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