The Korea MICE Expo 2026 (KME2026) is executing an internationalisation strategy to draw in planners navigating a volatile global market, capitalising on growing demand for stability.
Scheduled for November 17 to 19, 2026, at Seoul’s brand-new Coex Magok, KME 2026 aims to expand its showfloor by 20 to 30 international booths this year.
Danny Hyundae Shin, chairman of Korea MICE Association (KMA), told TTGmice that while the ongoing conflict has prompted international associations and corporate planners to re-evaluate Middle East destinations, it has not yet triggered a full-scale relocation trend. Instead, global buyers are actively reviewing South Korea as part of a broader risk-diversification strategy.
“The global MICE industry is becoming far more sensitive to geopolitical risks. South Korea is increasingly being recognised as one of the most reliable alternative destinations in Asia due to its infrastructure, public safety, and proven operational capabilities,” Shin said.
In response, the country is intensifying its marketing, roadshows and partnerships across Singapore and South-east Asia.
However, steep economic headwinds, rising energy costs, high airfares, and supply chain pressures continue to put a strain on local suppliers and PCOs.
When asked about the recent multi-trillion won supplementary government funding for “war response”, Shin clarified that no specific “inflation-shielding” subsidies or cost-absorption mechanisms have been earmarked for the business events sector.
“The industry is watching the situation carefully,” Shin stated, adding that KMA will advocate for expanded bidding and delegate-attraction support if prolonged cost pressures affect South Korea’s hosting competitiveness.
