SINGAPORE S MICE industry is set to receive an unprecedented boost when the Singapore Sports Hub opens its doors in April 2014.

World Sports Group, which is in the midst of developing a compelling line-up of sports events encompassing football, cricket, rugby and athletics, alongside major concerts for the centrepiece 55,000-seater National Stadium, is keen to draw a mix of local and foreign spectators. Some 140 events will be staged at the stadium each year, bringing in a projected two to three million visitors,

“We are designing a diverse calendar, peppered with huge events that will transform tourism as well as the local sporting and entertainment scene in Singapore,” said Adrian Staiti, the senior vice president of corporate partnerships & National Stadium Club.

He added that leisure and MICE spectators were equally important to the success of the entire project.

According to Staiti, the stadium will house two 1,000-pax restaurants, which will also be utilised for MICE events. Other MICE venues within the Sports Hub include the Singapore Multi-Purpose Indoor area, which can be reconfigured to hold up to 3,000 seats, as well as the Sports Information Resource Centre, which is intended for exhibitions.

There has been a flurry of interest in the Sport Hub’s MICE facilities, but Jennifer Kelly, senior marketing director, Singapore Sports Hub said that it was too premature to roll out packages.

She said: “We are in the planning stages right now, and we will be working on some marketing packages in the coming months. At the moment, we will hold preliminary discussions with interested parties and will try to match up their needs with what we know so far about the Sports Hub.”

Global Spectrum Asia, a partnership between Global Spectrum, a facilities management company, and the Asian-based PICO group of companies, has been roped in to manage the MICE and retail facilities at the Sports Hub.

ORIENT-Express’ new river cruiser, Orcaella, will begin sailing along Myanmar’s Irrawaddy River in July 2013, adding to the selection of luxury MICE experiences in a country that is fast opening up.

Currently under construction in Yangon, the four-deck, 50-guest boat is christened after the dolphins inhabiting the Irrawaddy River. Sailing between Yangon and Bhamo, the boat will operate from January to April and July to December.

According to Eddie Teh, Orient-Express’ newly appointed general manager of Myanmar cruises, the new boat is suitable for both leisure and MICE travellers with its extensive facilities and intimate experiences.

He said: “The deck is large enough for 70-80 people, with enough space for themed activities and local entertainment on board such as movie nights, traditional dances and musicians. The F&B facilities are large enough to cater to MICE groups, and we are in the process of recruiting a chef to introduce guests to local cuisines particular to each region (the boat) sails through.”

Furthermore, both Orcaella and its sister boat, The Road to Mandalay, can be chartered in tandem to offer a total occupancy of 132 guests, opening up “a lot of flexibility” for bigger groups, Teh added.

Each of Orcaella’s 25 air-conditioned cabins feature floor-to-ceiling glass doors that open up to river-facing balconies. Besides the observation deck, there is an all-day lounge and bar, a swimming pool, a fitness centre, a spa, as well as a resident doctor.

With its shallow one-metre draft, the Orcaella will be able to sail the Chindwin River in western Myanmar to as far north as Homalin near the Indian border, making it the first luxury cruise to access this remote region.

Bookings for the new river cruiser will start in January next year.

THE SINGAPORE Flyer s High Tea flights, which were introduced in May, will undergo some tweaks in the next few months, having proven to be a potential hit for both MICE and leisure visitors.

“Since its launch in May this year, we have welcomed more than 700 (leisure and MICE) guests aboard. This has been particularly encouraging, and we are now in the midst of enhancing the high tea in the sky experience with different menus, a new in-capsule ambience, aesthetic enhancements and more,” said Angela Lam, the director of sales for the Singapore Flyer.

Lam said the changes were spurred by a realisation that customers are constantly looking for new and interesting, everything-under-one-roof meeting venues and experiences. “We want to encourage MICE organisers who hold events at our venues to combine their experience with a High Tea flight in the sky to break the monotony of a traditional tea break session in a conventional room setting,” she said.

The attraction will continue to pitch the High Tea packages to tour operators and DMCs through above-the-line channels.

Currently, organisers who desire a more exclusive networking and meeting session can opt for the High Tea Private Capsule, which can comfortably host up to 16 persons at $888nett (US$722) per capsule.

A MULTIPURPOSE convention centre, two international branded hotels, an entertainment village, theme parks and two designer golf courses will be among the facilities in Johor’s Desaru Coast, an integrated destination slated to open in early 2015.

Developed and owned by Destination Resorts and Hotels, which was formed by the Malaysian government’s investment arm, Khazanah Nasional, Desaru Coast’s MICE centerpiece is the Desaru Convention Centre. It is armed with 1,000m² of exhibition space, a banquet area for up to 1,000 guests, three meeting rooms, VIP lounges and pre-function rooms. Spaces are furnished with premium facilities, enabling it to cater well to corporate functions, meetings, exhibitions and entertainment events.

Lau Yin May, senior vice president, Programme Management & Corporate Communications of Destination Resorts and Hotels, said the Desaru Convention Centre would be open for bookings next year.

ABERCROMBIE & Kent Private Travel India has appointed Naina Malika Williams as general manager, who will be responsible for the company’s sales, marketing and business development in the southern region.

She joins Abercrombie & Kent from American Express where she was responsible for travel agency alliance. She is also armed with more than two decades of experience in the field of travel and tourism with organisations such as FCm Travel Solutions, International Travel House and People’s Travels.

POLITICAL tensions between Japan and China over the ownership of Senkaku Islands in Ishigaki, Okinawa Prefecture have put some Okinawan MICE sellers at the edge of their seats, as China is one of the destination’s key tourism source markets due to direct air access and proximity.

Bankoku Shinryokan Okinawa, a resort-style convention centre where the 2000 Kyushu-Okinawa G8 Summit was held, regards China as a “big market”.

Yuko Shimozono, MICE coordinator of the venue, told TTGmice e-Weekly: “Most of our business from China are government meetings, with some involving officials from China, Japan and South Korea. While this (the Senkaku Island tussle) is unlikely to affect corporate meetings from China, we are starting to see some negative impact on government events from China. We suspect that Chinese government bodies that organise these meetings are thinking twice about coming to Japan.

While DMC Okinawa has not seen any cancellations or slow down in MICE bookings from China, Reiko Tokuda, a representative of the company, said “the situation is worrying”.

“Business from (Greater) China is still as usual for now, but you never know,” said Toshihide Ozaki, JTB Okinawa general manager-inbound.

“We were supposed to have a corporate group from Hong Kong on August 26, but the client cancelled it abruptly. No reason was given, and it could be due to (the escalation of events),” Ozaki said.

A wave of anti-Japanese protests over the Senkaku Islands dispute was held in various Chinese cities on August 19, and a Japanese ambassador was reportedly assaulted on August 27 in Beijing.

“I know we should diversify into other source markets (as a buffer against a potential dip in Chinese MICE business), but (Greater) China is such an important market because there are direct flights from Beijing, Shanghai and Hong Kong. We would love to strengthen our MICE business from South-east Asia, but the lack of direct air access is a stumbling block.”

THE MICE bureau of Okinawa, Japan has set in motion plans to grow the destination’s pool of unique venues for business events, following its success last year in getting the Okinawa Churaumi Aquarium to open its famous Kuroshio Sea gallery for private functions.

Speaking to TTGmice e-Weekly during the Okinawa MICE Project familiarisation tour and trade show earlier this week, Sen Tamaki, manager, overseas marketing section of Okinawa Convention & Visitors Bureau (OCVB), said: “Shurijo Castle Park is next on our wish list.”

Shurijo Castle Park, a UNESCO World Heritage Site, houses the restored palace of the ancient Ryukyu Kingdom and other key architecture. In 2000 it hosted a dinner reception in the courtyard in front of Seiden, the main castle building, for country leaders attending the Kyushu-Okinawa G8 Summit.

“Shurijo Castle Park has always been off-limits to private events but we (OCVB) are pushing for it to be open to private and business events. It would make such an impactful venue,” said Tamaki.

“I believe we are making good progress because later this month a reception for the delegates of a scientific convention will be held in the park. Although the reception will not be within the castle and will take place in one of the many open spaces in the park, we must recognise that it will be the first-ever private event to be held there,” he added.

Tamaki is also keen to add some of the facilities within the American military bases to Okinawa’s menu of unique venues. Some 20 per cent of the land is used by the American military.

He said: “These bases have huge venues such as sports halls and auditoriums. These spaces are perfect for MICE, and will allow us to court large-scale events. We have started talking to the authorities but I must admit this will not be easy to achieve. Security will be the biggest obstacle because a large-scale MICE event will have attendees from all over the world, and some may come from countries that have particularly sensitive political relations with the US.”

THE OKINAWA Convention & Visitors Bureau (OCVB) has kicked off market research on India and the Middle East, in hopes of eventually grooming these into key MICE and leisure tourism sources.

Sen Tamaki, OCVB overseas marketing section manager, said: “India has a huge population, and its birth rate is very high – much more than that of China which has a birth control policy. In 10 to 20 years’ time, these children, many of whom will come from well-to-do families, will be educated adults. They will travel the world and we must draw them to Okinawa, whether for leisure or for business.”

He added: “The Middle East is a huge outbound tourism market now, although not yet for Okinawa. However, the prefecture government has instructed the tourism board to pay close attention to the Middle East, and we are in the midst of studying the needs of Middle Eastern travellers.”

Tamaki believes that Okinawa will have to pay particular attention to the diet of Indian and Middle Eastern travellers if the destination wants to succeed in these markets.

He said: “Our studies so far have shown that (familiar cuisine) is very important to these travellers. Muslim travellers, in particular, need Halal food, and unfortunately there are very few Halal restaurants in Okinawa. We’ve conveyed our findings to the tourism suppliers in Okinawa, and it is up to them make use of it to draw these potential source markets.”

KPG Hotels & Resort’s Kafuu Resort Fuchaku Condo-Hotel and Tokyo Dai-ichi Hotel Okinawa Grand Mer Resort, both in Okinawa, are among the few hotels that have started to offer Halal dining options.

Carl Bastian, a representative of the hotel chain’s international sales division, said: “We are able to tailor a Halal menu for corporate groups with Muslim delegates, and also allocate a function room to serve as a prayer room.

“Halal food is pricey in Okinawa because options are few and this is a speciality. We want to offer affordable Halal dining arrangements. In fact, our Halal dining options are priced a third of what other hotels or restaurants are charging.”

To demonstrate its Halal dining capability, the five-star Kafuu Resort Fuchaku Condo-Hotel hosted 13 buyers from Singapore and Malaysia during the recently concluded Okinawa MICE Project for lunch in a seaview function room, presenting a main course of grilled chicken and a buffet selection of Thai green curry, grilled local vegetables, salad, fruits and juice. Bastian said the arrangement cost “about JPY3,000 (US$38) per pax”.

The resort’s international marketing chief, Lina Takahashi, said: “There is a huge Muslim travel market, not just travellers from the Middle East, but few dare to venture to new destinations because of dietary limitations. Our kitchens may not be Halal-certified, but what we have done is to have our chefs trained in Halal cooking practices, and to obtain our food supplies from Halal-certified companies.”

Zulkefli Hj Sharif, CEO of the Malaysia Convention & Exhibition Bureau (MyCEB), has been appointed president of the Asian Association of Convention and Visitor Bureaus (AACVB).

Zulkefli’s responsibility will include raising the platform, level of sophistication and capabilities of the business events industry in Asia, and to drive business to AACVB’s member destinations.

He succeeds Akapol Surasuchart, the former president of Thailand Convention & Exhibition Bureau.

THE 204-key Hilton Chennai, India has rolled out a meeting deal for US$50 (excluding taxes) per delegate.

The package includes use of a meeting room, a welcome breakfast or coffee service upon arrival, morning and afternoon coffee and tea service with snacks, and a customised lunch.

The offer is valid till December 31, and a minimum guarantee of 25 pax is required.

The hotel is conveniently located next to the Olympia Technology Park in Guindy, and approximately 15 minutes from the international and domestic airports. Besides a well-appointed business centre, the hotel offers extensive conference and banqueting facilities that can accommodate up to 750 guests in various event settings.