Zulkefli Hj Sharif, CEO of the Malaysia Convention & Exhibition Bureau (MyCEB), has been appointed president of the Asian Association of Convention and Visitor Bureaus (AACVB).
Zulkefli’s responsibility will include raising the platform, level of sophistication and capabilities of the business events industry in Asia, and to drive business to AACVB’s member destinations.
He succeeds Akapol Surasuchart, the former president of Thailand Convention & Exhibition Bureau.
