SINGAPORE S MICE industry is set to receive an unprecedented boost when the Singapore Sports Hub opens its doors in April 2014.
World Sports Group, which is in the midst of developing a compelling line-up of sports events encompassing football, cricket, rugby and athletics, alongside major concerts for the centrepiece 55,000-seater National Stadium, is keen to draw a mix of local and foreign spectators. Some 140 events will be staged at the stadium each year, bringing in a projected two to three million visitors,
âWe are designing a diverse calendar, peppered with huge events that will transform tourism as well as the local sporting and entertainment scene in Singapore,â said Adrian Staiti, the senior vice president of corporate partnerships & National Stadium Club.
He added that leisure and MICE spectators were equally important to the success of the entire project.
According to Staiti, the stadium will house two 1,000-pax restaurants, which will also be utilised for MICE events. Other MICE venues within the Sports Hub include the Singapore Multi-Purpose Indoor area, which can be reconfigured to hold up to 3,000 seats, as well as the Sports Information Resource Centre, which is intended for exhibitions.
There has been a flurry of interest in the Sport Hubâs MICE facilities, but Jennifer Kelly, senior marketing director, Singapore Sports Hub said that it was too premature to roll out packages.
She said: âWe are in the planning stages right now, and we will be working on some marketing packages in the coming months. At the moment, we will hold preliminary discussions with interested parties and will try to match up their needs with what we know so far about the Sports Hub.â
Global Spectrum Asia, a partnership between Global Spectrum, a facilities management company, and the Asian-based PICO group of companies, has been roped in to manage the MICE and retail facilities at the Sports Hub.