Asia/Singapore Wednesday, 22nd April 2026
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Osaka to host first Japan MICE EXPO 2024

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Osaka Convention & Visitors Bureau, Osaka International Convention Center Corporation, and Osaka International Business Promotion Center will debut the Japan MICE Expo 2024 next month at INTEX Osaka, providing a platform for business events professionals around the world to connect, learn, and trade.

Japan MICE Expo 2024, to be held from October 17 to 18, will consist of two specialised tradeshows. MICE Destination Expo will facilitate business talks between event organisers of international events and related suppliers while MICE Supporting Expo will connect exhibition event organisers and suppliers of products and services needed for event management and operation.

According to a press statement, the event has so far secured more than 120 exhibitors, including leading domestic and international companies, major public organisations, and tourism bureaus.

With Japan MICE Expo 2024 taking place in Osaka, attendees will also get a chance to preview the destination for the upcoming World Exposition 2025, and be inspired for business expansion and entry into the Japanese market.

The organisers have prepared a programme comprising a fam tour of Osaka Prefecture, Kurume City of Fukuoka Prefecture, Shizuoka Prefecture, and Utsunomiya City of Tochigi Prefecture to be conducted before and after the exhibition. Attendees can also expect to learn about selected sellers through a Pitch Event, join in topical discussions led by industry experts at a seminar, learn about sustainability initiatives in business events through displays and seminars, and build their contacts through the Osaka Night networking event.

HXE, Langham launch global online booking service for event venues, activities

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MICE technology platform, HXE, and Langham Hotels Group (LHG) are collaborating to develop the first global online booking service for business event venues and group business activities.

Set to launch this month, companies from China and other Asian countries can soon secure venues at Langham hotels around the world using the booking system and enjoy one-stop conveniences like online event planning on HXE’s digital platform.

Event organisers will soon be able to book venues at Langham Hotels Group properties around the world while benefiting from HXE’s one-stop events services

HXE, which is already established in Asia, America and other regions, will be connected in real-time with Langham’s hotels.

HXE believes that the new online booking service will assist over 400,000 enterprise customers in China with their global business activities and conferences, thereby enabling them to expand their business more efficiently.

LHG and HXE will also have the opportunity to provide a digital-physical-linked infrastructure for events to deploy global commerce activities.

New Zealand completes ICCASkills Training Programme

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Eighteen 18 business events professionals from New Zealand, Australia, Thailand, and India have completed their ICCASkills Training Programme, equipping themselves with cutting-edge insights and best practices from across the globe.

The three-day event – Australasia’s first in-person ICCASkills Training Programme – was hosted at Te Pae Christchurch Convention & Exhibition Centre from September 10 to 13.

Attendees of ICCASkills Training Programme in New Zealand this week

Tourism New Zealand supported the training with an ICCASkills scholarship programme, giving New Zealand business events professionals the chance to undertake the certification by sharing costs with the scholarship recipient’s employer.

The sessions were facilitated by ICCA’s expert international instructors Deanna Varga from Australia and Juan José García from Spain. Following the completion of their exams, attendees will receive Certified International Convention Executive (CICE) accreditation, which is aimed at senior professionals with management experience.

García said: “The quality of New Zealand’s ICCASkills programme marks a pivotal moment in fostering innovation and collaboration on a regional scale.”

Varga added: “The engagement and rich learning across the three days from not only diverse nationalities, but diverse sectors, made for productive conversations. Sharing experiences and insights reveals we are often facing the same challenges and can find solutions together.”

Tourism New Zealand global manager business events, Penelope Ryan commented that the programme “provided a valuable professional development opportunity for New Zealand’s event professionals, enabling them to build their capabilities, network with their peers, and help grow our share of business events.”

Ryan pointed out that the business events sector was worth NZ$403 million (US$249 million) to the New Zealand economy in 2023.

“Upskilling business events professionals will help New Zealand to attract future events and ensures delegates have an exceptional experience while they are here,” added Ryan.

The programme included a welcome event and site visit at Te Pae Christchurch Convention & Exhibition Centre, along with a Christchurch city experience. ICCA international staff and tutors also took the opportunity to inspect New Zealand’s other new conference infrastructure: the New Zealand International Convention Centre, with support from Auckland Convention Bureau, and Tākina Wellington Convention & Exhibition Centre, in conjunction with Business Events Wellington.

The Robertson House welcomes new GM

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The Eve Hotel Sydney names new GM

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Massimo Brancaleoni joins Kempinski Hotels as chief commercial officer

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Photo of the day: Australia’s CVBs out in full force at Australia Next

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Business Event’s Australia’s major incentive showcase, Australia Next (previously known as Dreamtime) was brought to a close at the Tanks Art Centre in Cairns.

The Tanks Arts Centre is a multi-use, contemporary arts and events facility creatively housed in three repurposed WWII oil storage tanks situated within the Cairns Botanic Gardens.

From left: Tourism Tropical North Queensland’s Tara Bennett; Business Events Perth’s Gareth Martin; Melbourne Convention Bureau’s Julia Swanson; BESydney’s Lyn Lewis-Smith; Tourism Australia’s Phillipa Harrison; Canberra Convention Bureau Michael Matthews; Destination Gold Coast’s Brooke Campbell; NT Business Events’ Rebecca McCaig; Tourism Australia’s Robin Mack; and Adelaide Convention Bureau’s Damien Kitto. Photo credit: Rachel AJ Lee

Over the two days, 80 international business events buyers, 15 media, and 96 Australian sellers – with all Australian CVBs in attendance – conducted pre-scheduled appointments at the recently-renovated Cairns Convention Centre, as well as experienced Tropical North Queensland’s event delivery capabilities. International buyers and media also took part in pre- and post- familiarisations in destinations around the country.

Tourism and Events Queensland CEO Patricia O’Callaghan said the event was a great opportunity to welcome some of the key markets to Australia Next in Cairns.

“Australia Next supports bringing high-value incentive travellers to our state which will be key in growing our international overnight visitor expenditure to A$11 billion (US$7.4) billion by 2032,” O’Callaghan said.

“Tourism and Events Queensland’s Business Events strategy sees us aiming to achieve 20 per cent of the Australian market share by 2027, a growth of four per cent which will bolster our international visitor numbers.”

Tripseed pioneers initiative on tracking tours’ economic distribution

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Melbourne’s incentive sector takes off with new South-east Asian flights

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New direct flights to Melbourne from Vietnam and Philippines have expanded incentive market potential for Melbourne Convention Bureau (MCB).

There are currently three direct air services – operated by Vietjet (Hanoi), Vietnam Airlines (Hanoi), and Jetstar (Ho Chi Min City) – from Vietnam to Melbourne.

From left: Melbourne Convention Bureau’s Julia Swanson and Joanna Garrie. Photo: Rachel AJ lee

Joanna Garrie, MCB’s director corporate meetings and incentives, who spoke to TTGmice at Australia Next 2024, said: “We are seeing incentives from Vietnam that are 20 to 30 people strong (which may not seem as large as inbound groups from China), but there is quite a big volume of these smaller-sized groups.”

“With the rise of the middle class in Vietnam, we’re seeing more direct selling, insurance, and pharmaceutical companies based there running incentives,” she added.

As most of the Vietnamese delegates are first-time visitors, they favour iconic products such as the Great Ocean Road and the Penguin Parade at Phillip Island.

Last year, the Victoria state government opened a trade and investment office in Vietnam’s Ho Chi Minh City, which will bring indirect contributions to the inbound incentive travel sector.

Another South-east Asian market that is on MCB’s radar is the Philippines, thanks to direct flights operated by Philippines Airlines and Cebu Pacific.

Garrie said the Philippines’ rising middle class and direct selling agencies were fuelling interest in Melbourne.

“We have received some incentive interest out of the Philippines, but it has yet to materialise,” she added.

Sales efforts in these two markets are led by regional sales director, Kelvin Yin, who conducted sales calls in Vietnam last year. MCB also hosted a delegation from Vietnam in partnership with Visit Victoria and Australian Trade and Investment Commission. Garrie described the event as a “sharing of ideas” that explored both the inbound and outbound markets, as “Australians also love travelling to Vietnam”.

Marketing activities will likely happen in the future.

Melbourne’s traditional inbound incentive markets are India and China, while Singapore, Indonesia, and Malaysia are considered established markets.

IT&CMA 2024, CTW Asia-Pacific weaves in fun and rewards for delegates

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Set for September 24 to 26 at Bangkok Convention Centre at CentralWorld, this year’s IT&CMA 2024 and CTW Asia-Pacific will offer delegates a vibrant start to the event with a fast-paced musical ice-breaker as well as a gamified format that will earn them rewards for participation.

Asia Ability, the creative teambuilding experts, will host Boomtime, a lively and inclusive musical ice-breaker using Boomwhackers. This activity is designed to energise and unify teams, providing a dynamic environment for networking and exploring potential collaborations.

IT&CMA 2024 will return to Bangkok Convention Centre at CentralWorld later this month

As the exhibition begins so will Game On, an interactive challenge where the hall is one big dynamic game floor. Attendees can check in at multiple checkpoints, tackle exciting tasks, and watch their name rise on the live scoreboard. Organisers have lined up exclusive prizes for this.

David Fotheringham, director, Asia Ability Creative Teambuilding, said: “Our first major collaboration was celebrating IT&CMA’s 15th anniversary and CTW’s 10th anniversary back in 2007, and it’s been a pleasure to maintain that partnership over the last 14 years.

“Although we were disappointed when Covid-19 restrictions halted our plans to gamify the exhibition floor at IT&CMA 2020, we were pleased that the show continued in a virtual format, and we were able to support it virtually. With restrictions lifted, we’re now moving full steam ahead to gamify the exhibition floor for 2024, enhanced by the digital innovations developed during lockdown.”

There are more opportunities to win prizes through the Buyer’s Incentive Programme. This presents exclusive rewards to those who complete the highest number of business appointments, whether pre-scheduled or walk-in while earning top ratings from exhibitors.

Additionally, organisers are stepping up knowledge retention with the introduction of an AI Technology Partner, Gevme, providing participants with instant sharable summarised takeaways and a topic-aggregated Idea Cloud, designed to be inclusive for all delegates, especially those for whom English may not be the first language.

Additional collaboration with Audience Engagement Partner, Pigeonhole, will allow audience inputs to live Q&A sessions, polls, quizzes, and word clouds to be collected for analysis and use towards event improvement.

IT&CM Asia and CTW Asia-Pacific 2024 are expected to welcome more than 1,000 delegates who will meet with suppliers from around the region and beyond to exchange industry knowledge and open up new business avenues.

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