Asia/Singapore Monday, 15th June 2026
Page 196

The secret ingredient

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How did you come into this role as chief culinary officer of Constellar, and how different is it from your previous roles?
Having spent a significant portion of my career in the industry (12 years in a five-star hotel and 29 years at various convention centres), I developed a strong passion for food science and technology, especially in understanding the role of food in shaping memorable event experiences.

After all, the culinary industry is ever-evolving, and with a new generation of digital-native culinarians, I strongly believe that the future of the F&B industry lies in embracing tech.

What drew me to Singapore Expo was the opportunity to work with esteemed partners across the F&B industry and explore how technology can bring new possibilities to the table. This role has allowed me to better understand every aspect of the culinary process, from working with equipment suppliers and witnessing how smart tools can improve productivity and efficiency in the kitchen to engaging with farmers to expand my agricultural knowledge and appreciate the intricacies of each ingredient.

Beyond the kitchen, I’m also grateful for the opportunity to share my knowledge and experiences with the new generation of food artisans to prepare them for their culinary futures.

Why is culinary excellence a core ingredient for an unforgettable event experience? How will this appeal differently from local to global attendees?
F&B is often a key differentiator because it goes beyond keeping people well-fed – it is an integral part of the overall event experience. Food is a powerful tool for creating immersive experiences, engaging senses, and forming lasting memories tied to the event. It is this aspect that drives attendee satisfaction, generates positive feedback, and ensures their continued participation.

Additionally, food acts as a catalyst for bringing people together, providing a platform for facilitating conversations and camaraderie among event attendees as they enjoy their meals, network, and exchange ideas.

Finally, given that attendees are increasingly demanding more authenticity and diversity at events, cuisine offers an opportunity to showcase a destination’s cultural identity. All meals at Singapore Expo are highly customised to each event’s needs – we also make it a point to provide diverse options, as well as local flavours that tell a tale of Singapore’s people and culture.

For Singaporeans, the familiarity of local dishes at international events creates a sense of pride. Modern interpretations of our local classics also add an element of surprise and delight, enhancing the unique event experience.

At Singapore Expo, we strive to bring a distinctive Singaporean flavour to events whenever possible, such as through our recent Peranakan Courtyard festival experience curated in partnership with FHA-FnB, Asia’s leading international F&B event. This pop-up spotlighted Peranakan cuisine in the form of light bites and a specially brewed gula melaka-flavoured beer created in collaboration with District Brewers, an event support partner under our EXPO Advantage Programme.

For global attendees – it’s all about keeping them coming back to events held in Singapore, specifically at Singapore Expo. When they taste our food, they get to experience Singapore’s rich heritage while immersing themselves in the legacy of our venue that is now 25 years – and leave with fond memories of their event experiences here, as well as a desire to return.

Will current food trends influence your menu?
Keeping up with the latest food trends and anticipating the future are important parts of culinary creation. People are always in search of food that brings different experiences. Hence, in my view, chefs are both scientists and artists. We require constant inspiration to fuel our innovative spirit and creative spark. While following trends is important, true mastery lies in pushing the boundaries and anticipating what will truly resonate with our guests.

Take Singapore cuisine for example – local flavours are not a trend but a cornerstone of our culinary heritage. Those who know me are aware of my passion for capturing the “essence of Singapore” and showcasing our multicultural nation through our cuisine. This might involve introducing unexpected flavour combinations or incorporating gourmet ingredients. It’s through this lens that creations like our chicken rice bowl and chilli crab sliders were born.

Sustainability and minimising food waste are also important considerations for today’s culinary landscape – we are very mindful of our carbon footprint. That’s why we are proud of how we are able to grow our own produce that is used freshly in our food, such as the pandan leaf in our nasi lemak (a fragrant coconut rice dish).

As to Singapore Expo’s two F&B offerings: Kinetic Kitchen and the exclusive fine dining experience at K2 Chef’s Table, could you please share the specifics of each offering and its standouts, and how event planners can best utilise these to jazz up their events?
Our two F&B offerings, Kinetic Kitchen and K2 Chef’s Table, are designed to cater to a variety of event types and sizes while prioritising sustainability and quality.

Kinetic Kitchen is our future-ready central production kitchen with research and development (R&D) capabilities. We believe it is a model for the F&B industry as a kitchen, seamlessly integrating food science and technology to ensure food safety and drive culinary innovation. In Kinetic Kitchen, we prioritise the accuracy of our service and tap on methods that bring consistency to our dishes. For example, we leverage ‘numeric cooking’ across our team to align our cooking to numbers – data has allowed us to be specific in our techniques and processes, ensuring that every serving is to the highest standard across all events.

On the other hand, K2 Chef’s Table offers a contemporary three- or four-course fine dining experience that elevates a meeting or seminar to new heights. Guests will enjoy privacy in an intimate setting, indulging in curated tasting menus. Previous highlights include the Symphony of Seafood Tartare, featuring carabinero prawn, Hokkaido scallop, crabmeat, salmon, and tuna, enhanced with kalamata olive oil and plum tomato, and garnished with crustacean espuma and freshly harvested herbs from our garden. Another standout is the Pandan Gula Melaka Panna Cotta, served with homemade coconut ice cream on palm sugar crumbs and edible flowers from our herb garden.

What makes Singapore Expo different from other venues in terms of F&B?
First and foremost, what sets us apart is the sheer versatility, scalability, and customisability of our suite of F&B offerings at Singapore Expo. Whether it’s a large-scale conference, an intimate meeting, or a VIP gala dinner, we have the capabilities to tailor our culinary offerings to suit the specific needs and preferences of each event.

Moreover, our focus on sustainability is a key aspect of our approach. From sourcing top-quality, sustainably sourced ingredients to implementing eco-friendly packaging and waste management practices, we are committed to minimising our environmental footprint while delivering an unforgettable dining experience. Guests can dine with peace of mind knowing that their culinary journey at Singapore Expo is not only delicious, but also environmentally responsible.

Ayana Bali opens new event venue After Rock

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Ayana Bali, the island’s largest integrated resort, has opened After Rock, the 30th addition to its collection of dining and entertainment outlets.

The two-storey building comprises six distinct areas, including lounges, a stage, and a dance floor, making it ideal for private corporate events. The entire 1,600m2 venue is also available for exclusive buyouts.

The ground floor stage area can accommodate 130 guests and can host renowned DJs, live bands, and performers in front of a nine-metre-tall kinetic laser video wall. The VIP Room next door, meanwhile, can private gatherings for up to 35 guests.

After Rock also features a mezzanine floor with capacity for up to 30 guests, and a stylish adjacent VIP Room for up to 25 people. Both VIP rooms offer the option to listen to and watch the live entertainment from the main stage, play their own music, or host private karaoke parties.

Finally, After Rock’s rooftop boasts views of gardens and the Saka Museum, Ayana’s Balinese cultural centre. Able to hold up to 100 guests, the space will work for larger celebrations or an outdoor dining experience.

Lesli Li takes on top role at Shenyang New World Expo

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Ascott enters long-term partnership to set new standards for accessible accommodation

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IMEX Group welcomes new COO

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Gary Coombs has been appointed chief operating officer at the IMEX Group.

In the newly-created role, Coombs will lead on implementing the processes and structures needed to support the strategic direction of the global tradeshow business. As part of IMEX’s senior management team, he is also a member of the Board.

He will also coordinate teams across various departments to ensure delivery of the company’s vision and initiatives with the Operations department, Marcomms and IT & Transformation all reporting into him.

Coombs joined IMEX as chief information officer in 2021. Prior to that, he spent the majority of his career in the media and events sector having held positions at The Economist, EMAP and UBM.

Diane Chen joins HML’s executive leadership team

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Hong Kong Convention and Exhibition Centre (Management) Limited (HML) has appointed Diane Chen as the second deputy managing director, effective July 2, 2024.

HML is responsible for day-to-day management for the Hong Kong Convention and Exhibition Centre.

Chen will lead three divisions – marketing & sales, communications, human resources & administration, and will be responsible for developing and implementing business strategies to maximise venue utilisation and revenue, enhancing corporate branding and human resources development of HML.

Chen joined Shenyang New World EXPO during its pre-opening stage in 2012 and progressed through several senior management positions before being promoted to general manager in 2016.

As an active contributor to the event and venue management industries, she currently serves as a board member and vice chair of Asia Pacific Chapter of UFI – The Global Association of the Exhibition Industry, vice-chairman of Shenyang Exhibition Industry Association, and a board member of the European Chamber, Northeast Chapter.

Chen was also awarded the designation of Certified Venue Executive by the International Association of Venue Management in 2021, being the first venue industry professional in Mainland China to receive such prestigious certification.

Ron Cusiter helms as Centara’s new EVP – Commerical

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Centara Hotels & Resorts has named Ron Cusiter as Centara’s new executive vice president – commercial.

He joins Centara following his most recent role as vice president – global sales & The Americas with Kempinski Hotels. His wealth of industry experience brings fresh impetus and innovation to Centara’s global commercial efforts.

He has also held senior roles with COMO, Hyatt and Rosewood hotel groups over the course of his career.

Six Senses Samui welcomes new GM

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Six Senses Samui has appointed Johannes Steyn as its new general manager.

With over 25 years of experience in the international hotel industry, he first joined the Six Senses family in June 2022 as general manager at Six Senses Con Dao in Vietnam.

During his career, he has worked for IHG, Anantara, Le Meridien, and Story Hospitality.

Business events play a major role in New Zealand’s off-peak growth strategy

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Spreitzer: commitment to work collectively is one of New Zealand’s strengths. Photo: Rachel AJ Lee

International conference delegates are crucial to New Zealand’s plan to boost off-peak tourism, aligning with Tourism New Zealand’s goal of growing international tourism revenue by NZ$5 billion (US$3 billion) over the next four years.

Notably, 70 per cent (NZ$3.5 billion) of this target hinges on attracting visitors during the shoulder season.

Spreitzer: commitment to working collectively is one of New Zealand’s strengths. Photo: Rachel AJ Lee

During a media presentation at Meetings 2024 this morning, Tourism New Zealand’s general manager NZ and business events, Bjoern Spreitzer, shared that in 2023, 83 per cent of international delegate arrivals came off-peak between March and November, compared to 62 per cent of holidaymakers.

“The conference market is entirely off-peak, but what’s promising are incentive groups from Asia and North America travelling in March and April,” he shared with TTGmice during an interview on the sidelines.

In 2023, the business events sector was worth NZ$403 million, and business events attendees were New Zealand’s fourth largest market by visitor spend – behind Australia, China, and the US respectively – with an average spend of NZ$426 per day compared to NZ$304 for holidaymakers.

“We believe that off-peak travel is a sustainable way to grow the industry. Supported by three new convention centres, and a commitment to delivering exceptional experiences on the ground, we are confident in the product we have,” Spreitzer said.

However, he acknowledged that three new convention centres – Te Pae Christchurch Convention Centre, Takina Wellington Convention and Exhibition Centre, and the upcoming New Zealand International Convention Centre (opening in 2025) – can only be marketed as new for another few years.

“These three to five years are the best time to capitalise on marketing these venues and put in our groundwork to ensure New Zealand stays relevant from a conferencing point of view. There will always be new venues around the world, and we can’t always bank on new venues,” he elaborated.

The next move to drive New Zealand’s business events industry forward, Spreitzer stated, is the bringing in of “high-impact legacy conferences”. Topics that align with the country’s strong sectors, such as technology, cultural, and environmental, will “open up more portfolios we can bid for”.

He added that during bidding for international business events, Tourism New Zealand always takes the lead with a “New Zealand first mindset”, before the host city is involved.

“The government has a plan in which sectors we want to focus on. We also have cities that have additional focus areas they want to grow and we are cognisant of all of them. Christchurch, Auckland, and Wellington may have different propositions and focus areas, but they are all committed to working collaboratively (to sell New Zealand first),” he explained.

When put up against other destinations around the world, Spreitzer is extremely confident that New Zealand’s ease of doing business, and the country’s amazing landscapes and experiences, will win planners over.

And even though the New Zealand dollar is not as strong as before, he pointed out that this does not affect business events arrivals, as the sector is “driven by the proposition we have”, although it may impact individual spending. Event planners and their clients expect a high-quality experience, and New Zealand’s selling points remain unchanged.

“Overall, the future of business events in New Zealand is extremely bright. We invest in it not because it brings monetary value, but because it brings experts and their knowledge here, and helps our country develop further,” Spreitzer concluded.

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