Experience Gold Coast has released the first of three videos designed to attract international meetings, conferences and incentive travel programmes to the city.
The first video takes the viewer into the imagination of a meeting planner who pictures a destination with an extensive range of business event infrastructure and experiences, framed by a spectacular coastline and tropical rainforest, just like the Gold Coast.
The first of three business event videos is now available with an additional two videos – focused on the association and incentive travel markets – to be released in the coming weeks.
Experience Gold Coast’s head of business events Brooke Campbell said: “Although we know one in two business events held in Queensland meet on the Gold Coast, it’s a fiercely competitive market and we need to continue pushing the city and the growing range of venues, accommodations and experiences on offer for business events.”
The project is supported by Tourism Australia’s Business Events Advance Program designed to increase the number and value of international business events for Australia.
Campbell added that Experience Gold Coast has received a strong level of interest, where 105 business events worth an estimated A$196 million (US$129 million) have been secured between now and 2030. Of the 105 total events secured, 20 are international business events which is expected to inject A$40 million into the city.
“Our most recent international win is the 28th IEEE International Conference on Intelligent Transportation Systems 2025 which will see 1,000 delegates inject A$2.5 million alone into the economy,” she said.
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