Destination Gold Coast has launched a global campaign inviting incentive and corporate event planners in South-east Asia to “give their team the trip they deserve”.
The integrated campaign – named Give your team the trip they deserve – will be rolled out across trade and social media from May 2023 and supported by content and publicity activities.
Destination Gold Coast’s head of business Events Selina Sinclair said the campaign is designed to speak to the high achievers within companies, those who are sales-driven individuals, loyal and always willing to go the extra mile to reach their targets.
“This digital-led campaign is an acknowledgement by us of all the effort and contributions they have made on behalf of their company. But more than that, it’s a reward. A way to say thank you for all the amazing work they have put in and give them something amazing and truly memorable in return, a Gold Coast trip. The incentive they deserve, ” Sinclair said.
Give your team the trip they deserve is supported by Tourism Australia’s Business Events Advance Program designed to increase the number and value of international business events for Australia.
The Gold Coast has started to fill the incentive travel pipeline with Amway Thailand choosing the city to host over 1,500 delegates over five days in March 2025 which is expected to inject an estimated A$5 million (US$3.25) into the local economy.
This win was secured in partnership with Tourism Australia’s Business Events Bid Fund Program and Tourism and Events Queensland.
Incentive travel made up 12.9 per cent of all business events on the Gold Coast and was the fourth most popular international business event destination in 2019-2020. During the pandemic (2021-2022), incentive travel groups were reduced to 3.7 per cent.
He was previously the general manager of Fairmont Doha in Katara Towers, where he led the team for the hotel’s opening which went on to host the 2022 FIFA World Cup.
He has 15 years of experience in management roles within IHG Hotels & Resorts’ Australasian properties, and most recently supported three Holiday Inn hotels and the InterContinental Hayman Island Resort.
The importance of an incentive trip’s destination as a motivational factor, a preference by participants for increased communication, and some tensions between corporate leadership objectives and qualifier desires for an unscheduled time at leisure were some of the major points that have emerged according to new research published by SITE Foundation.
SITE Foundation has officially published its newest report, Participant inSITEs, which features insights from a global body of 825 incentive travel reward-earners.
In this report, respondents painted a new picture of what participants these days expect from incentive travel programme communications, destinations, onsite activities, and more.
Broken into three sections, Participant inSITEs also explored what makes participants get ready to work toward incentive travel rewards; how to set participants up for a motivating experience while qualifying; and why participants enjoy going on trips they have earned and what activities and benefits stand out most.
“This truly global study provides immensely valuable data for all segments of the incentive travel industry,” said SITE CEO Annette Gregg. “We know companies are eager to leverage the power of face-to-face connections to get the best ROI for themselves and for their teams. The insights presented here are key to helping drive all of that.”
A copy of the full Participant inSITEs report can be downloaded here.