Asia/Singapore Wednesday, 8th April 2026
Page 35

Malaysia Aviation Group welcomes new president and group CEO

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Malaysia Aviation Group (MAG) has appointed Nasaruddin A Bakar as president and group chief executive officer, effective February 1, 2026. He succeeds Izham Ismail, who will retire as group managing director after more than four decades with the company.

Nasaruddin brings over 30 years of experience in flight operations, management, and strategic leadership within MAG. He most recently served as chief operating officer of Malaysia Airlines, where he led key transformation initiatives including the turnaround of MASwings in 2022 and the roll-out of profit-driven structures under MAG’s Long-Term Business Plan 2.0.

In his new role, Nasaruddin will lead the execution of MAG’s strategic priorities, focusing on operational excellence, customer experience, and sustainable growth across its airline and non-airline businesses as the group advances its LTBP3.0.

His appointment ensures continuity in leadership and supports MAG’s commitment to building a future-ready aviation group, backed by a strong management team across its three profit centres: Airline Business, Loyalty and Travel Services, and Aviation Services.

Christoph Dueker leads as cluster GM for Anantara and Avani Kalutara

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Minor Hotels has appointed Christoph Dueker as cluster general manager for Anantara Kalutara Resort and Avani Kalutara Resort.

Dueker brings over 20 years of international hospitality experience, most recently serving in senior roles with Marina Bay Sands in Singapore. His career includes leadership positions at Four Seasons, Park Hyatt, and Shangri-La across Europe, the Americas, and Asia.

In his new role, Dueker will oversee operations at both Kalutara resorts, focusing on enhancing their distinct identities and deepening their connection to the destination.

ICCA panel defines the true cost of mega event success

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From left: Skift Meeting’s Miguel Neves (moderator); SXSW London’s Randel Bryan; Visit Rio’s Roberta Werner; World Forum The Hague’s Michael Middendorf; Rwanda Convention Bureau’s Janet Karemera; Fédération Internationale de l'Automobile's Anaïs Aite; and Amazon Web Services’s Rich Jee

To have a true impact on a destination, mega events should engage communities, benefit local economies, and leave a lasting legacy, a panel of experts shared during the Game-changers or chaos-makers? The true impact of large-scale events panel on November 9’s ICCA Congress 2025 Welcome Ceremony.

“Mega events can really transform a destination, economically, socially and sometimes even emotionally,” said Anais Aite, head of strategic expansion at Fédération Internationale de l’Automobile, citing the example of the annual car race, 24 Hours of Le Mans.

From left: Skift Meeting’s Miguel Neves (moderator); SXSW London’s Randel Bryan; Visit Rio’s Roberta Werner; World Forum The Hague’s Michael Middendorf; Rwanda Convention Bureau’s Janet Karemera; Fédération Internationale de l’Automobile’s Anaïs Aite; and Amazon Web Services’s Rich Jee

The event attracted about 329,000 people in 2024 – more than the French city’s population – and injected over 160 million euros (US$185.2 million) into the local economy, while creating thousands of jobs.

Michael Middendorf, of the World Forum, NATO Meeting at The Hague, said mega events bring huge long-term advantages to a destination, such as new infrastructure that continues to benefits locals after the event has ended.

Managing social disruption is essential, noted Janet Karemera, CEO of Rwanda Convention Bureau. Public engagements were intense in the run up to Rwanda’s UCI Road World Championships in September. For example, family rides were organised, the event’s mascot visited local schools, and the CVB worked with businesses to ensure they benefited.

Randel Bryan, marketing director of SXSW London, added that organisers must  build “the foundations and relationships, and events or programmes that can deliver real outcomes for the (host) destination”.

Creating a lasting legacy is key, urged speakers. Rich Jee, head of marketing at Amazon Web Services in South Korea, recommended partnerships with various stakeholders, including policy makers, to ensure alignment with long-term benefits of the destination. “It’s important to build future, shared goals,” he remarked.

Roberta Werner, executive director of Visit Rio, cited authenticity as another essential ingredient.

“People want to experience the authentic stories of the regions they’re travelling to. So, be authentic about what makes you really unique,” she said.

ICCA Middle East Chapter raises its region’s prominence

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ICCA Middle East Chapter

The ICCA Middle East Chapter has delivered yet another year packed with crucial projects that strengthen the Middle East’s position as a credible knowledge-driven hub for association meetings.

Anju Gomes, ICCA’s regional director, said 2025 kicked off with a meeting with Middle Eastern industry thought leaders to “exchange expertise, tackle shared challenges, and influence the regional business events agenda, ensuring that the Middle East contributes actively to shaping industry direction”.

ICCA Middle East Chapter

To raise the profile of the Middle East as a unified destination for meetings, the Chapter entered the IBTM@ATM collaboration and hosted the Breakfast with Buyers exclusive networking platform at IMEX Frankfurt. Both events engaged with international association buyers, creating opportunities for future events in the Middle East.

Recognising the importance of nurturing the next generation of industry leaders, the Chapter led the ICCAUni forum and Business Events Hackathon in Oman, which drew students from 26 universities.

However, the one “defining highlight” for the Chapter in 2025, according to Gomes, was the ICCA Middle East Summit in Bahrain. It connected local associations, government stakeholders, international media, academic and regional leaders, and reinforced Bahrain’s emergence as a forward-looking meetings destination and the region’s ambition in association meetings. The Middle East Recognition Awards was also launched during the Summit to celebrate exceptional leaders and organisations that are shaping the region’s business events landscape.

To grow its membership, the Chapter will roll out acquisition initiatives in 2026 that include digital engagement, capacity building via ICCAUni Forum and training, increased visibility and advocacy through knowledge-sharing and compliance-focused workshops, and more.

Majority of APAC organisers frustrated by language barriers at global events: Interprefy study

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Interprefy’s new research finds a large majority of APAC organisers frustrated by lack of live translation at international events

New research from global multilingual event technology company Interprefy, reveals widespread frustration among Asia-Pacific (APAC) event organisers over native-language access at international events; despite recognition of its importance for business development, engagement and inclusion around regulatory standards.

The study, Accelerating Global Communication, surveyed 600 key decision makers working in events, marketing, project management and learning and development for multinational companies turning over US$10 million per year across Australia, New Zealand, Singapore, China, South Korea and Japan.

Interprefy’s new research finds a large majority of APAC organisers frustrated by lack of live translation at international events

The report explores how organisations are navigating the reality of real-time multi-lingual support, what challenges they face and where the opportunities lie to deliver more inclusive, impactful experiences.

The findings paint a clear picture of a region ready for increased language access:

  • 71% of business event organisers report a high or very high demand for multilingual live translation and interpretation services at their business events.
  • 49% remain unfamiliar with RSI, while 46% have never encountered live multilingual captioning, highlighting a significant gap between intent and understanding.
  • It found that 92% of business event organisers in APAC who attended international events expressed frustration over the lack of live multilingual translation services, limiting their ability to participate in their native language.
  • Nearly half (46%) described their frustration as extreme or very high.

Respondents shared in the report that they are turning frustration into action, with 81% of APAC event organisers saying they are likely to use real-time translation services at their own multilingual events. Highlighting that organisers are not just aware of the issue, but are taking proactive steps to set new standards for language inclusion.

Yet Interprefy’s research indicates that while APAC organisers are accelerating their multilingual capabilities, familiarity with key technologies and terminology is still developing. While 58% of organisers say their organisations would benefit from multilingual services, nearly half (49%) are unaware of RSI. Such gaps threaten technology adoption and limit progress toward real language inclusion in the region.

Interprefy’s report concludes that as accessibility expectations rise globally and regulatory standards such as the European Accessibility Act influence international operations, for example by prioritising the use of captioning to improve accessibility for deaf people and people who are hard of hearing. In this context, APAC organisations have a major opportunity to lead the way in inclusive, multilingual event design.

Interprefy notes the following key points for APAC organisers to consider:

  • Awareness and education: Many event teams may not yet understand the difference between RSI, AI translation, captioning and hybrid configurations.
  • Trust and accuracy: Concerns about AI accuracy and confidentiality will likely be the top adoption barriers.
  • Format prioritisation: Webinars and virtual meetings may lead to multilingual adoption before full conferences.
  • Regulatory and accessibility trends: Global accessibility standards (e.g. European Accessibility Act) influence compliance expectations across regions.
  • Market opportunity: With global markets growing, there is room for early adopters to set benchmarks in APAC multilingual event delivery.

The global multilingual interpretation market is projected to reach US$20.5 billion by 2025, with an expected compound annual growth rate (CAGR) of approximately 5.9% through 2032. Meanwhile, the human interpretation services segment has seen rapid recent growth, increasing from US$9.3 billion in 2023 to US$11.6 billion in 2024, a year-on-year jump of 25.5%, driven by rising demand at international conferences, government events and cross-border business meetings.

The full report can be found here.

Western Australia scraps PCEC redevelopment plan

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Perth Convention and Exhibition Centre

The Cook Government has discontinued the A$1.6 billion (US$1 billion) proposal to redevelop the Perth Convention and Exhibition Centre (PCEC), a decision communicated to leaseholders by premier Roger Cook earlier this week.

The government concluded the significant investment could not be justified at this time, citing three primary concerns: the total cost to taxpayers exceeding A$1.6 billion; an additional A$500 million required for necessary road and rail infrastructure before construction could commence; and the projected disruption to the PCEC’s substantial existing business events programme, which includes key events tied to AUKUS and critical minerals, posing a risk to the State’s tourism and hospitality sectors.

Perth Convention and Exhibition Centre

The previous McGowan and current Cook Governments had contributed A$35 million toward design and business case works for the redevelopment. The results of this work will be used as the government collaborates with leaseholders and the business events sector to determine a new path forward for the facility.

The PCEC currently has major conventions scheduled well into 2027, including the World Police and Fire Games.

Concurrent with the PCEC decision, the Cook Government announced the establishment of the A$1.5 billion Building Hospitals Fund, augmenting the existing A$3.2 billion health infrastructure commitment. This fund will support the greenlighting of three new hospital projects at Mount Lawley, Royal Perth Hospital, and Peel.

Business Events Perth (BE Perth) and the Australian Hotels Association WA (AHA) acknowledged the government’s decision, expressing disappointment while reaffirming confidence in Western Australia’s A$2 billion per annum business events sector.

Bradley Woods, CEO of the AHA WA and chair of BE Perth, stated the organisations respect the decision and will now focus on “practical options to unlock capacity” to ensure WA remains globally competitive. He emphasised that the sector drives high-yield tourism, creates jobs, and fosters knowledge exchange, pledging to work with the government on staged solutions for future facility growth.

GCCEC generates A$131 million in first quarter economic impact

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Gold Coast Convention and Exhibition Centre

The Gold Coast Convention and Exhibition Centre (GCCEC) has reported a strong start to the financial year, hosting 29 events and welcoming 85,000 delegates in the first quarter, generating an estimated A$131 million (US$85.5 million) in economic impact for the city.

The Centre noted a dynamic mix of gatherings, with a noticeable rise in conferences and exhibitions from knowledge-based sectors, including medical, technology, and agriculture.

Gold Coast Convention and Exhibition Centre

Beyond business gatherings, the GCCEC also served the local community, hosting major public events like the Gold Coast Marathon Registration, the Gold Coast Women in Business event, and various graduations and formals.

“A strong first quarter sets the tone for the year ahead, and we’re proud to play our part in showcasing the Gold Coast,” said Nick Jeffrey, general manager of GCCEC. “Every event hosted brings visitors, opportunities, and investment, creating a lasting legacy well beyond the Centre’s walls.”

Brooke Campbell, Experience Gold Coast’s director of business events, highlighted the unified regional approach driving the momentum.

“Business events are vital for our visitor economy. GCCEC is leading the way by attracting high-yield conferences that see delegates inject significant spend into our local tourism operators,” she said.

Anna Case, executive manager of sales at the GCCEC, confirmed a “real surge in enquiries and bookings across diverse industries”, signalling confidence in both the venue and the Gold Coast as a leading destination. The GCCEC is Australia’s largest regional convention centre, capable of accommodating up to 6,000 people.

Hawke’s Bay sets grape expectations with recent conference win

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Craggy Range and Te Mata Peak are in Hawke's Bay

Hawke’s Bay, New Zealand, is set to host the Great Wine Capitals Conference and Annual General Meeting (AGM) in October 2026.

The region, named a Great Wine Capital (GWC) in 2023, won the hosting rights at this year’s conference in Bordeaux. Themed A World of New, the five-day business event is expected to draw over 150 international delegates, including wine tourism travel trade, media, academics, and members from the network’s 11 global cities (including Porto, Bordeaux, and San Francisco/Napa Valley). Delegates from new Observer Member Yantai, China, will also attend.

Craggy Range and Te Mata Peak are in Hawke’s Bay

As New Zealand’s oldest wine-growing region, Hawke’s Bay produces over 38 varietals. The conference programme will include familiarisations, knowledge exchange visits, an international wine tasting, a gala dinner, and the annual International Best of Wine Tourism Awards.

Organisers are coordinating with local taiwhenua to ensure the event incorporates appropriate tikanga (Māori protocols).

Hawke’s Bay Tourism CEO Hamish Saxton emphasised the significance: “The GWC is an influential global brand that aligns beautifully with Hawke’s Bay’s position as New Zealand’s Food and Wine Country. It’s about putting Hawkes Bay on the map as a premium wine region.”

He added that hosting the event will showcase the region’s capacity for high-quality international business events.

The 2026 conference follows other recent wine events in New Zealand, including Pinot Noir NZ in Christchurch (2025), and the upcoming International Cool Climate Wine Symposium (January 2026).

JW Marriott Khao Lak transforms meetings into immersive cultural and eco journeys

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JW Marriott Khao Lak Resort & Spa has launched a suite of concepts aimed at transforming traditional corporate gatherings into meaningful, purpose-driven journeys.

The resort offers a versatile selection of venues for events of any size, from the 758m2 Grand Ballroom, which holds up to 800 guests, to five flexible function rooms ranging from 60m2 to 270m2. All venues feature cutting-edge audiovisual technology and comprehensive technical support.

JW Garden event set-up

A signature offering is the “Floating Market Meets Coastal Awakening” concept, a dynamic space inspired by local culture and utilising sustainable elements from the resort’s JW Garden for productive, eco-friendly meetings.

Alfresco beachfront and garden areas are also available for teambuilding and receptions.

Meanwhile, event catering is sourced directly from the resort’s 10.9-hectare JW Garden, which yields over 8.7 tons of organic produce annually, significantly reducing the carbon footprint through farm-to-table dining. Groups can engage with the resort’s circular gastronomy practices, including the Sown & Reborn tasting menu, which transforms potential waste into culinary excellence.

Sustainability integration extends to activities such as guided JW Garden tours, regenerative agriculture workshops, and conservation initiatives like Nipa palm reforestation and butterfly and bee programmes. Coffee breaks are managed as zero-waste, with sustainable packaging and grounds repurposed as fertiliser.

The resort also integrates holistic wellness into corporate programs. Options include morning yoga sessions in the tranquil JW Garden, mindfulness breaks such as sound baths and guided meditation, and access to world-class spa and fitness facilities. Active teambuilding opportunities include guided hikes and paddleboarding across the resort’s lagoon-style pool.

Furthermore, groups can deepen their connection to Thai culture through immersive experiences. The resort offers interactive Thai cooking classes where teams harvest ingredients directly from the JW Garden. Traditional Thai performances can enhance gala dinners, while curated excursions allow delegates to discover the authentic beauty of Southern Thailand’s temples, markets, and natural wonders.

HKTB boosts bleisure integration with mega events

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Toast to Success Gala Dinner

The Hong Kong Tourism Board (HKTB) distributed 3,000 Hong Kong Wine & Dine Festival passes to coinciding international conferences and exhibitions last month, in a push to promote the integration of bleisure experiences.

HKTB also leveraged the festival to host 80 top-tier business events planners from nine shorthaul markets for its annual fam trip. The highlight was the Toast to Success Gala Dinner – a ten-hand meal at The Tasting Room – designed to showcase new incentive products and recognise agent achievements. Agents then explored the festival’s global wines and cuisine on-site.

Toast to Success Gala Dinner

Event planners from Mainland China praised the festival for aggregating global culinary delights in one venue, stating that it would be highly appealing to inbound corporate groups.

Grand China MICE Holdings’ executive president, Jennifer Ma, remarked that the festival’s focus on food would be attractive to corporate groups from Mainland China. She noted the format successfully blends the wine experience with a sense of local Hong Kong life and East-meets-West culture.

Tony Wu, sales manager from Shanghai Airlines Event Management, welcomed the integration of such mega events into corporate itineraries, stating it “beefs up the overall experiences” for clients planning trips to Hong Kong.

Doris Lam, general manager from Momentous Asia Travel & Events, agreed, stating that the Hong Kong Wine & Dine Festival would work as evening entertainment. However, she suggested such mega events should last longer or be held more frequently outside its fixed dates, as business events visitor schedules often do not align.

“I would love to see more similar events held in Hong Kong more frequently – perhaps (HKTB can look into) partnering with more restaurants beyond the event venue to echo the wine and dine theme,” Lam said.

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