Asia/Singapore Tuesday, 30th June 2026
Page 456

Western Australia secures A$54 million worth of future MICE business

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2020 and 2021 have been difficult years for business events due to the impact of the pandemic

Western Australia’s (WA) official convention bureau, Business Events Perth, has secured 67 national and international business events set to take place in WA from 2022 to 2024, injecting direct expenditure of A$54 million (US$39 million) into the State’s economy.

Business Events Perth chair Bradley Woods said the organisation was extremely proud to have achieved such a strong result, given the significant challenges the industry has faced.

2020 and 2021 have been difficult years for business events due to the impact of the pandemic

In total, 108 business events are set to take place in Western Australia from now through to 2024, representing more than 200,000 hotel room nights.

Business Events Perth CEO Gareth Martin said the 67 national and international events secured in FY21 were critical to securing the path to recovery for WA’s business events industry, but was not the organisation’s only strategy at play through the ongoing impact of the pandemic.

“…In the 2020-21 financial year, Business Events Perth supported 190 local business events that have brought more than 82,000 delegates together across the State, ensuring our venues and suppliers had a steady stream of bookings generating much-needed revenue to keep their doors open while we wait for the stable return of national and international events,” Martin said.

Business Events Perth also implemented a major content development strategy to enhance its capabilities in marketing Western Australia as a preferred business event destination via digital channels.

“This has included our 3D venue tours, new website and interactive business event planner, as well as our member content creation programme, which has funded the creation of new marketing assets by our member venues and suppliers,” Martin added.

Other efforts include having dedicated staff representation in major national markets; sponsoring events across Australia through the Keynote Speaker Initiative, with the condition that those events book WA for a future year; and implementing a Member Professional Development Program.

Recently, WA was reported to be the last Australian state to open for business events travel, as the government has announced that it will set a date for open borders when the state hits 80 per cent vaccination.

Data forecast indicates this goal will be hit in early December, with the date for border openings expected to be in late-January 2022 or early February 2022.

ASM Global sets up Singapore headquarters; plans for APAC expansion

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Kai Tak Sports Park in Hong Kong

ASM Global is increasing its footprint in the Asia Pacific region with the announcement of a new regional headquarters in Singapore, and plans to grow its overall operations in the region.

ASM Global CEO and president Ron Bension said: “We believe that this part of the world is ready for a phase of robust growth, and we’re investing in personnel and plans to ensure we’re at the forefront of a significant growth curve.”

Kai Tak Sports Park in Hong Kong

Currently, examples of the region’s vast potential include ASM’s under-construction Kai Tak Sports Park, a sports infrastructure in Hong Kong; the Shenzhen World Exhibition and Convention Center; and six future arenas confirmed to be managed by ASM Global.

ASM Global Singapore will have a joint leadership team comprising two long-term industry specialists. Executive vice president, operations, Paul Sergeant, is a veteran 30-year venue management industry leader who has been with ASM Global for three years, most recently as senior vice president.

Joining Sergeant is Ed Sanderson as executive vice president, venue development, who possesses 20 years of commercial and operational experience in venues and facilities across Asia, most recently with Populous.

Both men are expected to take up their roles in Singapore by the end of the year.

SIA, Scoot resume flights to India

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Chennai, Delhi and Mumbai added to the VTL network

Singapore Airlines (SIA) and its low-cost arm Scoot will restart flights between Singapore and India, under a vaccinated travel lane scheme (VTL) marking the resumption of scheduled flights between the two countries after nearly two years.

From November 29, SIA will operate daily VTL services from Chennai, Delhi and Mumbai to Singapore. The flights are open for booking, and will be indicated as VTL flights on the airline’s website accordingly.

Chennai, Delhi and Mumbai added to the VTL network

Additionally, SIA will progressively operate non-VTL services from Ahmedabad, Bengaluru, Hyderabad, Kochi and Kolkata to Singapore from November 29.

Scoot will operate four weekly non-VTL services between Singapore and Hyderabad from November 30, and three weekly non-VTL services between Singapore and Tiruchirappalli from December 2.

MEA elects new directors and office bearers

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Three new individuals have been appointed to Meetings & Events Australia’s (MEA) Board at its recently held annual general meeting (AGM).

Valid nominations were received from nine candidates whose profiles and policy statements were presented to MEA members with voting eligibility.

Three positions were contested following resignations by incumbent directors Nigel Collin, Kirsty Forbes and Paula Nolan.

The ballot produced a clear result which saw the three highest vote counts be received by:

• Megan Peters, general manager, Lateral Event Management
• Tina Eggers, director of business development, The Venues Collection
• Vicky Troptsidis, an individual member based in South Australia

A meeting of the new Board was held subsequent to the AGM, at which the offices of chair, deputy chair, treasurer and company secretary were also determined.

These office bearers moving forward are:

• Chair: Michael Firman, Harry the hirer
• Deputy chair: Beverley Williamson, Melbourne Convention Bureau
• Treasurer: Paul Davison, SMC Conference & Function Centre
• Company secretary: Peter McDonald, MEA CEO

Accor opens Grand Mercure Malang Mirama in Indonesia

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Accor has opened the Grand Mercure Malang Mirama, in partnership with PT. Mirama Wisata, in Malang, the second biggest city in East Java Province.

Grand Mercure Malang Mirama boasts 264 rooms and suites with picturesque views. All rooms are inspired by Batik, the Indonesian cultural icon, and adorned with local artwork. High tech solutions, including a smart television system and high-speed Wi-Fi, are also available in every room.

The hotel’s convention facilities comprise the city’s largest, pillarless grand ballroom, able to accommodate up to 2,200 guests; and 12 function rooms.

Recreational facilities include an outdoor swimming pool, gym, jacuzzi, spa and sauna. There are also five F&B options on-site, from the multi-cuisine all-day dining Trimurti, to the modern Japanese restaurant Ebisu.

Grand Mercure Malang Mirama is located just 10 minutes away from the exit toll gate of Singosari, and 15 minutes from Abdul Rachman Saleh Airport.

Gems of the regions

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Japan is well on its way to welcoming back business events in 2022, according to the Japan Convention Bureau (JCB), which is building on successful hybrid and face-to-face events, and raising awareness of new programmes among event organisers.

A mythical beast stands tall on an Okinawan beach; 
snowshoeing in Hokkaido

“We are well prepared to host business events in the post-pandemic period,” said Etsuko Kawasaki, executive director of the JCB, pointing to an uptick in enquiries about incentive travel and several successful bids for international conferences scheduled for the next four years.

Kawasaki and her team have launched a range of programmes designed to make the most of their respective host regions, such as natural and cultural heritage, and demand in the post-pandemic period for “well-being, mindfulness and outdoor activities.” The new initiative will allow participants to contribute towards the United Nations’ Sustainable Development Goals in areas such as protecting traditional cultures and the natural environment. Options include sea and snow activities, such as karate practice on the beach in Okinawa and snowshoeing in Hokkaido.

The JCB is also preparing virtual tour videos of 10 cities, designed specifically for international conference organisers. Kawasaki said the videos, which are scheduled for completion by March 2022, will “introduce the potential of each city as a host and show their allure by highlighting their strengths and individuality.”

Plans are also underway to hold online seminars and trade marts on inbound incentive travel. These activities will target Asian source markets, “where recovery seems to be relatively quick and there is strong demand for incentive travel to Japan,” she added.

IHG makes trio of appointments for first voco hotel in Singapore

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From left: Mark Winterton, Walid Ouezini and Sahil Rahat

IHG Hotels & Resorts has revealed the senior leadership team at voco Orchard Singapore ahead of the hotel’s rebrand from Hilton Singapore on January 1, 2022.

The appointments will see Mark Winterton return to Singapore as general manager, and see Sahil Rahat step into the role of director of sales & marketing. Walid Ouezini will also start as hotel manager in January 2022.

From left: Mark Winterton, Walid Ouezini and Sahil Rahat

Winterton returns to Singapore after a three-year stint with IHG Australia, to spearhead the pre-opening conversion operations.

He first moved to Asia in 2007, and has since successfully launched new IHG hotels such as Crowne Plaza Changi Airport, Holiday Inn Express Singapore Clarke Quay and InterContinental Singapore Robertson Quay, and rebranded the Crowne Plaza Bangkok Lumpini Park in Thailand.

Next, Rahat will lead the charge of developing and executing the overall commercial strategies of the hotel. Prior to joining voco Orchard Singapore, Rahat held dual responsibilities as director of sales, marketing and revenue, and acting director of operations at Holiday Inn Singapore Orchard City Centre. Having been with IHG for more than 10 years, he brings a wealth of experience across the different markets and all aspects of commercial deliverables.

Lastly, Ouezini has led operations at the Orchard Road Hotel since he joined as hotel manager in 2019. He has been instrumental in spearheading major projects for the hotel. Post-rebranding, he will continue to take on the role as hotel manager effective January 1, 2022, and lead daily hotel operations.

Ouezini started his career in F&B and has over 18 years of hospitality experience across luxury and lifestyle brands in France, Tunisia, Maldives and South-east Asia.

Marking the brand’s debut in South-east Asia when it opens on January 1, 2022, voco Orchard Singapore will offer 423 contemporary rooms, four restaurants and bars, and more than 1,750m2 of meeting and event space.

Voco Orchard Singapore will be IHG’s 12th hotel in Singapore and its seventh brand in the country where it joins Regent, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn and Holiday Inn Express.

Azerai Can Tho welcomes new GM

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Azerai Can Tho in the Mekong Delta has appointed Nicolas Pillet as its new general manager.

The French national brings a strong culinary background to Azerai Can Tho, having studied cuisine as part of his hospitality education in Nantes. Pillet has worked with several internationally recognized brands in his career, including the Eastern & Oriental Express, where he was general manager of South-east Asia’s only luxury sleeper train, and most recently as the general manager of Amanoi, the Aman property in Ninh Thuan, Vietnam.

Bruce Ryde to lead Kimpton Margot Sydney as GM

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Australia’s first Kimpton property, Kimpton Margot Sydney has announced that Bruce Ryde has joined the hotel as general manager.

Ryde has a long history of both operating hotels and leading global brands across Asia Pacific. Most recently, Ryde worked with owners John and Karina Stewart on their holistic wellness brand, Kamalaya, in Thailand, where he helped expand Kamalaya’s diverse range of solutions, improving its digital reach and launching an online platform, Kamalaya Connect.

Previously, the Australian managed the luxury brand strategy for Marriott International’s brands, amongst them The Ritz-Carlton, St. Regis, JW Marriott, The Luxury Collection and W Hotels as vice president Asia Pacific. Prior to that, Ryde held the same position with IHG, overseeing the InterContinental brand as well as the launch of the Hotel Indigo and Kimpton brands in Asia Pacific.

Ryde will also act as the brand guardian for Pro-invest Group’s growing luxury and lifestyle portfolio.

TMCs report uptick in SIN-KUL bookings, positive signs ahead

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From left: Changi Airport; and Kuala Lumpur International Airport

Corporate travel management companies are seeing an increase in enquiries, searches, and bookings since the Singapore-Malaysia Vaccinated Travel Lane (VTL) was announced on November 8, 2021, signalling a strong desire to resume travel on what was once the busiest international travel route pre-pandemic.

A BCD Travel spokesperson shared that there has been “almost two-folds of enquires coming through from both Singapore and Malaysian travellers”, but noted that some clients remained “cautious”.

The VTL between Singapore’s Changi Airport (left), and Kuala Lumpur International Airport (right) will open on November 29

Joanne Taylor, senior director, FCM Consulting Asia, echoes the observation, saying that there is “an indication of interest and pent-up demand but many have yet to take the plunge to book”.

Taylor added that the FCM team has observed a projected spike in seat capacity – almost 40,000 seats – for the week of November 29 to December 5.

“Prior to this, total seat capacity on the Singapore-Malaysia route was low and almost flat for most of the last 18 months,” she said.

Issued flight tickets data is supporting the observations. According to Jameson Wong, ForwardKeys’ vice president strategic clients & partnerships Asia Pacific, a 28-fold increase in air tickets issued for flights from Changi Airport (SIN) to Kuala Lumpur International Airport (KUL) was recorded on the day of the VTL announcement.

“This is not surprising. Before the pandemic, the Singapore-Kuala Lumpur air route was among the busiest in the world; it was like a 24/7 sky shuttle in the neighbourhood. Its revival is symbolic – underscoring that normalcy is in sight,” commented Wong.

ForwardKeys’ Air Ticket Data further revealed that 80 per cent of the issued air tickets for SIN-KUL were return tickets and 20 per cent were one-way tickets.

On whom were the most keen to hop on the SIN-KUL VTL, Wong said: “A cocktail of Malaysian PMEBs (Professionals, Managers, Executives and Businessmen) working in Singapore who are anxious to reunite with families and do not want to wait for the land borders to reopen; business travellers who are seizing the opportunity at bleisure, given Kuala Lumpur’s affordability in terms of travel time and budget; as well as pure leisure travellers who simply want to jump on a plane and fly out to the nearest city which they are familiar with.”

Taylor noted that Singapore’s recent VTL announcements have shown that business travel returns quickly once restrictions are lifted.

“If the momentum keeps up, seat capacity on the Singapore-Malaysia route could well return to pre-Covid levels by March 2022,” she said.

Pre-Covid, the combined business travel spend for the Singapore-Malaysia business travel industry was US$22.6 billion, but it has since contracted by 75 per cent, FCM Consulting Asia shared.

Hoteliers are also upbeat about the news, calling the VTL a positive sign and a step in the right direction for both countries.

Paul Hutton, area vice president, head of South-east Asia, for Hilton shared that his hotels have “received strong interest for meetings and events, both from Singapore and Malaysia, from late 2021 through to 1H2022”.

He added that Singapore was one of the “top source markets” for Hilton hotels in Malaysia before the pandemic.

A spokesperson for Desaru Coast integrated destination resort in south-eastern Johor of Malaysia expects the VTL to return a sense of normalcy to travel, and hopes that the VTL will be expanded to include land border arrangements to allow the tourist district to benefit from its close proximity to Singapore.

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