Fiera Milano, dmg events, MP Singapore, DesignSingapore Council and Singapore Tourism Board have signed an MoU (Memorandum of Understanding) to launch FIND: Design Fair Asia in Singapore.
FIND (Furniture, INteriors and Design), the first new international design fair to emerge in the neo pandemic period, will also be the official trade fair of Singaporeâ€™s design festival. With at least three annual editions planned from 2022 to 2024, the inaugural edition will take place in Singapore from September 22-24, 2022.
Held in a hybrid format, FIND: Design Fair Asia will present a mix of country pavilions integrated with futuristic trend exhibits from independent brands and creators, alongside a 365 digital platform that will allow audiences to meet and get access to exhibitors before the start of, during and after the fair.
FIND: Design Fair Asia will run for three days at the iconic Sands Expo and Convention Centre, and is expected to receive about 500 exhibiting brands and 15,000 key decision-makers and influencers virtually and in-person from the design and furniture sectors.
Under the MoU, the parties will also collaborate on industry knowledge and innovation exchange and growing FIND into Asiaâ€™s leading tradeshow for the furniture, interior, and design sectors.
Commenting on this global launch, Luca Palermo, CEO of Fiera Milano said: â€œFIND will be the new fair dedicated to design in South-east Asia, one of the largest markets in the world as well as a strategic area to expand our business. Singapore is the perfect gateway to this area not only for the city’s infrastructure and the several top-level trade fairs, but also for the business opportunities aimed (at) Italian companies.”
Christopher Hudson, president of dmg events, added: â€œFIND fills a real gap in the market for a curated design global centrepiece that will service the fast-growing and evolving needs of Asian customers. Singapore offers us the perfect regional hub from which we can connect the West to the East and help catalyse growth and creative collaboration. FIND has already secured strong global partnerships which pave the way for a really exciting launch in September 2022.”