Asia/Singapore Sunday, 14th June 2026
Page 487

Different charms for a cautious bunch

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Dragon Trail’s Chinese Consumer Travel Sentiment Report found uncertainty for outbound leisure and business travel remains high, running counter to our expectations that vaccines would boost travel confidence. Why have Chinese respondents felt this way?
When the survey was taken in 1Q2021, global vaccination campaigns still had a long way to go, and the results of those campaigns were not as obvious as they are now.

China’s own vaccination drive has really only taken off from May 2021. Although vaccines are delivering positive results around the world, for Chinese travellers, it won’t be until travel restrictions and quarantine requirements are lifted that international travel becomes a real possibility once more.

A majority 51 per cent of respondents said they have become more cautious about travel since the pandemic. Will this mentality result in reduced leisure time during business trips?
I would not expect a reduction in ‘bleisure’ unless it is due to in-destination travel restrictions – for example, Chinese business travellers to Singapore in 2020 were required to stick to a pre-approved itinerary and refrain from taking public transportation.

Our survey respondents showed strong interest in visiting attractions such as landmarks and museums on their next outbound trip, indicating that they do not intend to significantly change how they travel due to health concerns.

China is regarded as a gold mine of a source market for many destination marketers. What would such deflated international travel confidence mean for marketers working to rebuild travel interest among Chinese travellers this year?
Strong engagement with overseas travel-related content on Chinese social media platforms, and with tourism boards livestreaming content from abroad suggests that Chinese travellers are still very interested in outbound travel, but simply cannot make plans to do so at this time. Continuing to inspire Chinese travellers and also keep them apprised of strong health protocols and positive news about successful pandemic control measures can help to guide their future travel decisions.

Let’s also talk about Chinese travellers’ preference for destinations that are deemed friendly to Chinese people. Is this something that corporate travel managers dealing with Chinese travellers as well as event organisers/owners targeting Chinese attendees should pay close attention to?
Our survey findings showed that friendliness to Chinese travellers was actually ranked as the most important factor impacting travel destination choice, so this is certainly an area that the travel industry should pay attention to. Destinations that are seen as friendly to China will also be seen as more stable for business relations. Travellers of any nationality want to feel safe and welcomed, so it’s important to be able to address and alleviate any concerns.

What would you recommend destination marketers do to rebuild Chinese travellers’ confidence?
Consumer marketing to maintain and build Chinese travellers’ interest and cultivate a welcoming image is one important side to this, but B2B relations with the Chinese travel industry shouldn’t be neglected. Travel agents can act as trustworthy sources of information, especially for travellers who may be more risk-averse and looking for reliable, professional advice. Our survey showed that for most global destinations, official advice from the government and travel agencies would impact the decision to travel again.

View the report here: shorturl.at/jlDKP

APAC firms fret over business competition and employee safety in months ahead: SAP Concur

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Recovery from Covid-19 is still uncertain, making it crucial for businesses to review their current strategies and priorities

A new study commissioned by SAP Concur about the business impact of Covid-19 and businesses’ resilience has revealed that slowing economic growth, employee safety, and well-being, and increased or new competition, are the top three challenges as companies in Asia Pacific embark on business recovery.

The survey, entitled Ready, Reset, Grow, polled 250 enterprise-level senior business, finance and IT executives across various industries in Australia, China, India, Japan, and Singapore. It uncovered how these executives are leveraging the experiences of the past year to reinvent the way they will operate and remain resilient in the next six months.

Recovery from Covid-19 is still uncertain, making it crucial for businesses to review their current strategies and priorities

Executives concerned about fundamental business challenges
Given the uncertainty caused by the pandemic, it is no surprise that APAC executives are worrying about and focusing on the fundamentals of their businesses.

The pandemic has highlighted a need for increased investment in technology with executives reporting greater spending, as a result of Covid-19, across a range of technologies, especially remote work tools (59%) and cloud services/solutions (56%).

New remote working patterns are here to stay. Looking ahead to the business recovery phase of the pandemic, 78% of the APAC respondents expected their company to increase reliance on remote work in order to meet business goals.

Over the next six months, the top three technologies APAC executives see their firms harnessing are artificial intelligence (AI) and machine learning (ML) (52%), cloud computing (49%), and 5G (38%). They view these technologies, particularly AI/ML, as being capable of enabling their firms to make more informed business decisions and consequently, enhance growth and development within the organisation.

The respondents see substantial opportunities for technology to improve operations in the travel, expense and invoicing side of their businesses. About 86% agree that having good control over company spend is necessary for weathering economic uncertainty. They said the most important travel, expense, and invoicing capabilities needed for their company to negotiate the next six months are the abilities to identify cost-saving opportunities (73%), access to real-time data and analytics (72%), and accurately forecast and budget (72%).

Through these investments, APAC executives hope to boost business process efficiencies (37%), reduce operational costs (36%), and make smarter, data-based decisions (35%).

Employee health and wellbeing come to the fore
Given the omni-presence of the coronavirus today, it was also natural that employees’ health and wellbeing are uppermost on the minds of most employers, especially from the perspective of business travel.

Emerging expectations around personal and community health and safety will mean a new era of decisions, processes, and innovations across the travel industry. As travel resumes in a new way, employee safety will be of the essence.

Companies need to adapt and adopt, in part by harnessing technology that gives employees the ability to make safe travel choices while still keeping costs manageable for the company.

Travel management technology today enables companies to update travellers of hazardous situations, and locate and notify them in times of emergency, helping employers fulfill their duty of care to their workforce. With the integration of advanced analytics, both AI and ML are also well equipped to handle calamities impacting the company or the traveller − travel information can be pulled into reports from travel booking sites, emails, and corporate credit cards. On the finance side, such intelligent technologies give greater visibility and control of travel spend before it’s booked, and provide the data to strengthen negotiating positions with vendors.

For other findings, download the SAP Concur Ready, Reset, Grow report here.

ICCA teams up with Explori to enhance future events

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understanding event performance will undoubtedly level up our events, live content and create insightful market intelligence reports

The International Congress and Convention Association (ICCA) has established a research partnership with Explori, a full-service research agency, and platform for event experience insights.

With this partnership, ICCA will ensure that members and associations continue to benefit from exceptional educational content and world-class events. Through the partnership, ICCA will also be able to create insightful market intelligence reports.

Understanding event performance will help create insightful market intelligence reports

Meanwhile, Explori’s platform allows global event organisers, agencies, and venues to capture high-quality attendee feedback from any market in multiple languages. Through this partnership, ICCA will be able to customise events and speakers with relevant and engaging educational content.

“Explori is committed to creating high-quality insights about what makes a great face-to-face experience for event attendees and sponsors around the world.

“Our partnership with ICCA will expand the scope of stakeholders participating in our research and allows us to speak directly to their highly engaged members about the challenges and opportunities we will face together as an industry. We look forward to adding as much value as we can to their programme of content and events,” added Sophie Holt, managing director, Explori.

Plaza Premium Group makes two new hires

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From left: Sylvio Angelone; and Olivia Chang

Plaza Premium Group (PPG) has made two new hires – Sylvio Angelone as chief operating officer and Olivia Chang as chief information officer.

In his new position, Angelone is responsible for the group’s global network of operations, culinary and customer engagement as well, as overseeing the IT & digital innovatio,n and talent and culture for the company. The development and expansion of third-party airport lounge management will also fall under his scope.

From left: Sylvio Angelone; and Olivia Chang

Angelone brings over 30 years of experience to the role. Prior to joining PPG, the Australian spent nearly a decade with Starbucks Asia Pacific based in both Hong Kong and Korea.

Meanwhile, Chang now heads PPG’s global digital and technology team, and will play a key role in achieving the company’s global business transformation strategy to drive operational excellence and efficiency through technology. She will report to Angelone.

Chang joins PPG with over 30 years of experience in various chief information roles in Asia Pacific. She previously worked as a digital transformation and innovation leader with Coca Cola, held senior roles in various privately-owned corporations and NGOs in China and Geneva, and lectures for the University of California, Berkeley for their CIO Leadership Certificate Program.

Royal Caribbean hires director of sales for APAC

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Royal Caribbean has appointed Kenneth Yeo as its regional director of sales for Asia Pacific, a brand-new role designed to drive growth in the region.

Yeo will lead the trade, corporate, and retail sales teams based in Singapore, supporting the Asia Pacific region. He will also work closely with the trade marketing, and operations divisions in tandem, to shape Royal Caribbean’s future milestones.

He brings a wealth of strategic business acumen and sales and marketing expertise with over 22 years of commercial experience in various sectors. In his most recent role, he worked for a global pharmaceutical company, starting as a sales manager for Asia Pacific and moving up the ranks to become the regional director of US, Canada, Puerto Rico.

Prior to that, Yeo spent his time in the Fast-Moving Consumer Goods (FMCG) industry, spearheading sales and managing local and regional market distribution for multiple brands.

CTMs face fresh challenges in negotiating global airfares

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A screenshot of Elise Weber speaking at the webinar

Negotiating with airlines is becoming even more challenging for buyers as they face price volatility and regional differences, with fares falling in Europe, flattening in North America and ballooning in Asia.

Elise Weber, co-founder/chief sales and marketing officer, Skytra, an Airbus subsidiary, said the key to working with airlines was to split the world into different markets and to conduct regional negotiations. She was a speaker at the recent June CAPA Live.

A screenshot of Elise Weber speaking at the webinar

Weber added regional indices offered more predictable prices, with only a two per cent deviation.

A Singapore-based regional travel manager in the pharmaceutical industry told TTGmice its global air RFP bid was in, but “there was no mention on specific airfares”.

“As I see it, the airfares will not be cheap”, she continued, adding that US airlines like United and Delta were also not talking about ramping up schedules, but focused on duty of care and sustainability.

She commented: “ We cannot push the airlines even if tickets are 10 to 20 per cent more expensive. We just have to make do and work with what we have as there is no budget increase.”

Ericsson uses CWT and FCM trackers to monitor the situation and prices are being driven up by scarcity, according to Florence Robert, regional travel manager, Asia Pacific.

“There is not much we can do at this stage, but just to monitor and make decisions based on what we see,” she added.

Jane Sim, commodity manager ASEAN at Siemens, noted: “Buyers have very limited (buying) power, especially during this period to reduce airfares. But we managed to withhold fare increases for all our existing contracts even though there has been a drastic drop in air travel.”

Meanwhile, Benson Tang, executive director, Corporate Travel Community, in presenting the outlook of business travel by 2024, noted internal meetings could face a potential loss of 50 per cent followed by employee training and development by 40 per cent, supplier meetings by 30 per cent, service and support trips to customers by 25 per cent and events by 15 per cent. Other reasons take up the remaining 20 per cent.

CTMs urge policy revamp to help boost travel confidence among corporates

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A corporate traveller's travel behaviours and patterns have changed a lot

The pandemic has brought huge changes in travel patterns and business travel stakeholders are revamping measures so that corporate staff will be able to travel with peace of mind.

Speaking at the CTW round table discussion entitled Getting Back in the Air last week, Hamish Wang, associate director, Travel Meetings Card Operation and Fleet, MSD China said that internally, the company needs to review its policies to meet the new normal.

Corporate travellers travel behaviours and patterns have changed a fair bit due to the pandemic

“We can see that travel behaviour and patterns have changed a lot. Travel booking periods have also become shorter because staff can only confirm their trip after a clear low-risk indication.

“Meeting sizes have shrunk, and lengths of stay have also been reduced, as employees themselves want to reduce their travel time. All these need adjustments on travel arrangements and policies,” Wang pointed out.

He also pointed out that companies need to regain travellers confidence by providing detailed information during the journey and at the destination, as travellers need to know what kind of changes they are expected to face at the airport, and how they can better prepare themselves.

It also involves the “drilling and simulations across departments in the company” to ensure staff are prepared for all situations. For instance, how the company is able to support and help local staff should a policy at the destination suddenly change while staff are already onboard the plane, or happen to test positive at the destination.

In the meantime, Echo Li, head of medical advisors, Greater China Assistance Service, International SOS, shared that advice her company has given to clients is to be prepared for all possibilities, such as being held up in their destination.

She also added that companies need to also pay attention to the psychological health of the staff.

“(Since the pandemic hit last year), we have noticed that a lot of corporate employees’ mental health and emotional states were greatly affected, which in turn has affected their normal work output. Their mental and emotional instability may also affect the moods of the employees around them,” she elaborated.

In the meantime, Haibin Wang, customer relations department manager, China Southern Airlines, related how the airline managed to achieve zero Covid-19 cases despite lending a helping hand during the pandemic.

In 2020, the airline carried 25,000 medical professionals, flew 19,000 flights, and 29,000 tonnes of medical supplies domestically, and retrieved 24,000 Chinese nationals who were stranded overseas.

Complementing the airline, MSD China’s Wang, said: “The airline sent out epidemic alerts and informed passengers what the local policies were, and what they needed to prepare for upon arrival at the airport. Staff were also on hand to provide guidance and help with making advance arrangements.”

Conrad Centennial Singapore launches virtual studio

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The virtual studio in action

Meeting and event planners in Singapore will now have an additional virtual studio at Conrad Centennial Singapore to call upon for their large-scale event needs.

The virtual studio features a 9m wide x 3.7m tall extended reality stage, fully equipped with LED Backdrop, audio, broadcast cameras and studio lighting. The green screen will be able to incorporate virtual whiteboards, polls, or live Q&A sessions.

The virtual studio in action

The hotel’s ballroom is connected to the virtual studio, and event planners will be able to stream their live feed straight onto the three in-built LED walls within the ballroom using the hotel’s dedicated bandwidth.

Organisers are also able to add catering, as well as accommodation, to the event, to provide an end-to-end experience.

Peter McDonald takes the helm at MEA

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Meetings & Events Australia (MEA) has appointed Peter McDonald as CEO.

McDonald comes to the business with extensive experience in member industry peak bodies, events, and professional and tertiary education.

In addition to working with MEA’s members and collaborating with partners to underwrite the resurgence and collective success of the Australian events sector, McDonald added he aims to deliver “events-natured vocational learning and professional development programmes that students and industry practitioners can practically apply in the workplace”.

MCEC welcomes chief commercial officer

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Melbourne Convention and Exhibition Centre (MCEC)has appointed Melissa Sweetland to the role of chief commercial officer.

The role will bring together all the commercial aspects of MCEC’s business under one hat, including IT, sales and marketing.

Sweetland joins MCEC from her own strategic advisory firm. Prior to that, she was deputy vice chancellor, engagement & vice president at RMIT University.

She has had extensive senior leadership experience and has worked across a variety of sectors including education and banking.

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