Royal Caribbean hires director of sales for APAC

Royal Caribbean has appointed Kenneth Yeo as its regional director of sales for Asia Pacific, a brand-new role designed to drive growth in the region.

Yeo will lead the trade, corporate, and retail sales teams based in Singapore, supporting the Asia Pacific region. He will also work closely with the trade marketing, and operations divisions in tandem, to shape Royal Caribbean’s future milestones.

He brings a wealth of strategic business acumen and sales and marketing expertise with over 22 years of commercial experience in various sectors. In his most recent role, he worked for a global pharmaceutical company, starting as a sales manager for Asia Pacific and moving up the ranks to become the regional director of US, Canada, Puerto Rico.

Prior to that, Yeo spent his time in the Fast-Moving Consumer Goods (FMCG) industry, spearheading sales and managing local and regional market distribution for multiple brands.

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