Asia/Singapore Monday, 15th June 2026
Page 489

Chinese corporates seek greater support, assurance from TMCs, travel suppliers

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Many companies remain uncertain about sending out their corporate travellers in a post-pandemic world

Chinese corporates that are reviving business travel in a post-pandemic world are now expecting their appointed Travel Management Company (TMC) and suppliers to support their need for greater duty of care to their travellers.

In turn, business travel specialists have responded with enhanced information communications and round-the-clock support for clients, shared panellists speaking at the CTW China 2021’s Safe Travel of the Future: How Will It Look? online session.

Some companies are still uncertain about sending out their corporate travellers, while such travellers have also come forth with new concerns about health and safety 

Harry Guo, head of account management – China, FCM Travel, detailed the need for accurate and up-to-date travel information that is accessible by the traveller online and offline. This must come hand in hand with a TMC that can offer a trusted global partnership network and round-the-clock support service.

Guo noted that safe travel requirements are not new, as pre-pandemic travellers have had to deal with severe weather conditions, natural disasters, airline strikes, political instability and terrorism.

“But for our post-pandemic travellers, Covid-19 restrictions and testing requirements, quarantine policies of each country, and the desire to be protected against the virus in enclosed aircraft cabins have all come together to pose greater challenges for every trip,” he remarked.

At CITS American Express Global Business Travel, client support has evolved during the pandemic to focus on three areas: traveller care, travel programme resource provision, and round-the-clock travel counsellor support.

Henni Hu, the company’s head of marketing – China, said a CITS American Express Global Business Travel study on the pandemic’s impact on Chinese business travel found that 60 per cent of companies are still uncertain about travel in a post-pandemic world.

“This uncertainty is normal because the pandemic is a first for many of us, and many travellers now have different requirements and needs due to changing travel confidence and desires,” Hu explained.

While a business trip could be sorted out with one phone call before the pandemic hit, today the same itinerary requires eight to 10 calls to flesh out. Most of the calls would be for information on changes to airport safety protocols, inflight mask requirements, safety precautions at the hotel, and more, shared Hu.

To support concerned customers, CITS American Express Global Business Travel has built a Covid-19 website that details travel advisories for over 140 countries as well as Chinese provinces. The website is updated daily by a team of professionals who track airlines, hotels and government pandemic measures. The same information is shared with customers on WeChat. Supporting this tool is a team of travel consultants who will speak to customers and provide assurance.

“Allowing our customers to seek clarifications and assurance from our service staff via calls helps to build travel faith,” said Hu.

Rebuilding travel confidence requires the effort of all tourism partners, opined Guo. As such, FCM Travel now screens suppliers to ensure they have high standards of health and safety.

Recognising the new concerns of travellers today, Judy Liu, general manager – corporate & partner sale China, Delta Air Lines, said her company has invested heavily into comprehensive health and safety measures, covering more than 100 criteria throughout the customer journey.

Liu highlighted two outstanding initiatives by Delta – it was the first airline in the world to establish an international cleaning department, responsible for formulating and implementing innovative safety and cleaning standards, and to employ a chief health officer who directs new technology adoption in health and safety initiatives.

Furthermore, the airline has chosen to block the sale of all middle seats, cutting inflight capacity to 60 per cent while other US airlines continue to fill all seats.

“For us, ensuring the safety of our customers and giving them peace of mind is more important. We gave up income now in hopes that when international travel resumes, more customers will choose us over other airlines,” said Liu.

Philippines’ stakeholders ready to meet new Chinese needs

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Island properties with a good mix of meeting facilities and leisure opportunities are expected to be a hit with the Chinese; El Nido in Palawan pictured

Island properties that front the sand and sea, and have ample meeting spaces with highly-digitalised facilities will be the order of the day when Chinese and regional corporate groups return to Philippines, predict stakeholders in the destination’s business events sector.

Brian Connelly, general manager of Marco Polo Plaza Cebu, told TTGmice: “The islands will be first to benefit from the initial inbound (wave of) regional corporates, particularly those which (corporates know about and have had good experiences at).”

Resorts with a good mix of meeting facilities and leisure opportunities are expected to be a hit with the Chinese; El Nido in Palawan pictured

Connelly added that “planners will also look for venues with outdoor spaces” to ensure that the daily programme will not be confined to an “enclosed function room”. He also opined that most meetings will have a “digital component” tagged to it.

In anticipation, Marco Polo Plaza Cebu has updated its digital systems, spruced up its outdoor venues, and renovated its premier rooms.

Similarly predicting that the Chinese will be interested in resort environments with digitalised meeting facilities, the Bluewater Sumilon Resort in Oslob, south of Cebu, “has repurposed an area where meetings can be held in its natural settings”, shared Bluewater Resorts’ vice president sales and marketing, Margie F Munsayac.

Other trends she has noticed include smaller group sizes due to health and safety protocols, as well as the mixing of business with leisure when travelling in the future.

Munsayac also revealed some “very promising MICE prospects”, where companies are exploring staff incentives that benefit the whole family.

“After a long hiatus (of being stuck indoors), people want to get out (and head to) the best beaches in destinations such as Boracay, Cebu, Bohol, and Palawan,” pointed out Carmela Bocanegra, Chroma Hospitality vice president sales and marketing.

Chroma’s properties, she said, have “strong and stable telecommunications and internet access to conduct MICE events”. Chroma also has rolled out a Sales Travel Concierge that can assist confirmed guests with additional pandemic requirements such as a Covid-19 swab test and QR codes for health certificates.

Meanwhile, Mike Perez, operations manager of 365 Wonders Booking Reservations Service, is pitching the white sands of Calatagan in Batangas to corporate groups from China.

“They love the beach and Calatagan, just a few hours drive from Manila, is a mini-Boracay with ample choice of resorts for bleisure,” he said.

Global leaders believe business travel will be more important than ever

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During the global lockdowns, companies have experienced the direct impact of no travel or in-person meetings on their business functions and operations.

As restrictions ease globally, built-up anticipation for business travel is clear, with 81% of global leaders indicating that business travel will be more important than ever to driving success, according to new research from VistaJet and WSJ Intelligence.

This was derived from new research entitled For The Future of Business Travel, which surveyed over 200 high-level company executives in the US, EMEA and APAC about the essential role and value of travel in their professional lives.

During the global lockdowns, companies experienced the direct impact of no travel or in-person meetings on their business functions and operations

During the pandemic, travel has been limited for 90% of companies surveyed, and almost all (97%) said their businesses experienced negative impact directly related to those restrictions. Nearly one-quarter (24%) indicated massive or substantial disruptions across all eight areas measured, and 87% cited massive or substantial disruption in at least one area. More than a third (37%) said international business development and product launches took a hit due to a lack of in-person presence.

VistaJet has seen a surge of 49% in corporate interest around the world since the start of the pandemic. The main benefits of taking private flights for business travel are reported by those surveyed, in order, as flexibility, efficiency, safety and privacy. The two top priorities for trips are visiting partners and vendors and going to industry events, each at 34%. Managing current relationships and building new ones are also key drivers.

Among respondents who take eight or more private flights a year, 60% plan to significantly increase in-person meetings.

However, the return to business travel largely hangs on regulations – 46% of respondents are waiting for destinations to reopen; 42% want updated Covid-19 data and rules for destinations; 36% seek support in case Covid-19 regulations change during a trip; and the same number await relaxation of their own company’s travel policies.

VistaJet has also recently launched a new corporate membership, offering speed and maximum flexibility with payment in arrears, unlimited flying hours, guaranteed availability of additional aircraft, and streamlined travel logistics.

For the full findings of The Future of Business Travel report, and to download a copy, click here.

SingEx-Sphere announces new brand

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Jean-François Quentin will head Constellar

SingEx-Sphere Holdings has unveiled its new name, Constellar, heralding the beginning of a new chapter for the recently-merged entity.

Earlier in February, Temasek and Singapore Press Holdings (SPH) entered into an agreement to merge their respective MICE subsidiaries, SingEx Holdings and Sphere Exhibits, to form SingEx-Sphere Holdings (SingEx-Sphere).

Jean-François Quentin will head Constellar

The entity will also be welcoming a new group CEO in the coming weeks. Jean-François Quentin, a 20-year veteran of the exhibitions and media industry who has served in senior leadership positions in the industry, will be assuming the position on August 1.

Constellar aims to connect a global eco-system of businesses and consumers through a holistic portfolio of brands in the business events sector, including events management, venue management and consultancy businesses. This portfolio will expand via both organic curation and inorganic investments.

Robin Hu, chairman of Constellar Holdings, said in a statement: “ The Constellar brand name and logo reflect our vision to become a global leader in the MICE experience space by activating impactful networks that connect our partners to global marketplaces for sustainable growth.”

Singapore rolls out SG SafeEvent Certification

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En-terprises attaining the certification will provide a mark of assurance to their customers and stakeholders and inspire greater consumer confidence.

A pioneering group of companies has attained the SG SafeEvent Certification at an industry briefing – organised by Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) – earlier this month.

The SG SafeEvent Certification Programme will ensure that enterprises such as venue operators, organisers, and suppliers will uphold the highest standards of safe management practices to deliver confidence to visitors and organisers in the Conduct, Construct and Compliance of safe events in Singapore.

Enterprises attaining the certification will provide a mark of assurance to their customers and stakeholders and will inspire greater consumer confidence; Singapore’s skyline pictured

Currently, 10 companies have come onboard, where six were issued the Certification after being assessed independently by a panel of approved certifying bodies, while the remaining are in the process of completing the auditing process.

Patrick Lim, director, leisure, hospitality & education, Enterprise Singapore, said in a statement: “The SG SafeEvent Certification will provide international visitors the added assurance that event organisers, venue operators and suppliers in Singapore have complied with international standards on hygiene and sanitisation, safe distancing and emergency management.

“The companies involved in the pilot have gone beyond the mandated Safe Management Measures to develop capabilities in customising large scale events safely, containing the risk of virus spread and implementing a thorough disinfection plan. As more enterprises are certified, this will instil greater confidence in Singapore’s MICE and events industry – a key consideration in helping the industry recover.”

Don Tsai, managing director of event management company First Wave, added: “Adopting SG SafeEvent Certification gives clarity, consistency, confidence to stakeholders internationally and locally. It tells them that we are organised, trained and prepared to reopen events. It provides a consistent quality of standards for MICE and event organisations to be able to implement events in a safe manner.”

The SG SafeEvent Certification Programme was launched in April during the Tourism Industry Conference organised by the Singapore Tourism Board.

The Events Industry Resilience Roadmap, which was launched last year as an operational handbook for the MICE and Events industry, laid the foundation through the SafeEvents Standards based on the prevailing government guidelines such as STB’s Safe Business Events framework. To date, over 1,500 SafeEvent Ambassadors have been trained and operationally ready to be deployed at events.

Interested enterprises in the business events and tourism ecosystem who wish to be certified or who wish to enquire about the certification can register their interest for a briefing with SACEOS at secretariat@saceos.org.sg.

Cvent panel finds hybrid events still hot

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Repeated anecdotal reports of online meeting fatigue have not knocked hybrid and virtual events off their perch, with speakers at last week’s Cvent Industry Symposium keynote panel discussion affirming high attendee take-up rates for clients who have pivoted.

Event clients of Conference Magic in Australia still prefer in-person meetings, said Denby Collinge, principle – team manager, but the move to a hybrid platform had resulted in medical attendees increasing by between 50 and 100 per cent and the client achieving ROI.

Cvent Industry Symposium keynote panellists included (clockwise from left) Cvent’s Will Katarai, Hyatt’s Maggie Diasinos, Unearthed Productions’s Adam Piperdy, Asian Development Bank’s Chen Zhao, and Conference Magic’s Denby Collinge

Maggie Diasinos, senior global director – sales, Hyatt, added that corporate events in Australia had evolved as a result of Covid-19 restrictions. They were now smaller, spread across multiple sites, streamed online and have seen a large attendee uptick of 200 per cent.

The chain, she noted, had created studios in its properties to facilitate such meetings.

A live audience poll conducted during the panel discussion also garnered a high 77 per cent vote for hybrid events even when face-to-face meetings can resume, reported Will Kataria, director of sales – Singapore, Cvent.

For Asian Development Bank’s (ADB) Chen Zhao, head – cyber security operations, virtual events provided a stable platform to broadcast its messages and facilitate meetings. ADB had to pivot a live meeting of 68 finance ministers into a virtual procedure, and plan a key seminar for the 26th UN Climate Change Conference of the Parties (COP26) later this year.

Apart from the audiovisual costs, organisers also have to invest more time and input to create separate content and USPs for in-person and online attendees, Collinge commented.

Adam Piperdy, chief experience officer, Unearthed Productions, said multiple cameras were now deployed to elevate the attendee experience by providing “mixed reality like a show”, bite-size content and platforms which allow content access after the event.

Piperdy added that Artificial Intelligence can generate smart data to be used to geo-target the audience with certain advertisers, while Chen pointed out that data analytics that pick up on attendee behaviour was a plus.

BEIA launches New Zealand guide for event planners

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Star Alliance makes touchless journeys a reality with SITA, NEC agreement

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Hong Kong green-lights plan to cut quarantine for vaccinated travellers

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Hong Kong will shorten quarantine for fully vaccinated travellers from most places; people strolling along Central and Western District Promenade in Hong Kong pictured

Fully vaccinated travellers from most places to Hong Kong will need only serve a seven-day quarantine at a designated hotel as long as they pass an antibody test, Bloomberg reported, citing people familiar with the matter.

According to the report, the plan will not include travellers coming from high-risk locations like Japan, the UK and the US. Currently, travel from some countries like India deemed extremely high-risk is still barred.

Hong Kong will shorten quarantine for fully vaccinated travellers from most places; people strolling along Central and Western District Promenade in Hong Kong pictured

The timeline for the policy has not been determined and will hinge on when the testing facilities are ready, said the sources.

The report further quoted the sources as saying that authorities are now trialling various antibody tests which will detect if a person has been vaccinated or has recovered from Covid-19.

Currently, Hong Kong has one of the world’s strictest border policies. Travellers entering Hong Kong are required to quarantine in a designated hotel for up to 21 days, even if they’re fully vaccinated.

A positive outlook for Asia

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Are there any observations of the Chinese longhaul traveller that will come in handy when developing South-east Asian arrivals for Switzerland?
One important take-away is that, in an ever-changing environment, you have to embrace change and adapt for survival. China approved outbound travel to Switzerland in 2004, and in 2019 it became our third top foreign source market. To tap this potential, our marketing strategy has constantly evolved – channels have gone digital and media have gone social.

Along the way, the travel trade has consolidated and, most importantly, our customers have changed from group to individual travellers and their destination pursuits have shifted from attraction discovery to deep experiences.

Since entering South-east Asia in 2012, the number of overnights has doubled. The region is now Switzerland’s top 10 foreign source markets.

Switzerland is now a well-established destination. To pursue growth, we have to diversify our customers by identifying high-potential niche segments for which Switzerland has a unique proposition.

Switzerland has always been considered to be a friendly destination for the Chinese. How does Switzerland fare in terms of friendliness for South-east Asian travellers, which are so diverse in demographics?
The legendary Swiss hospitality was, since the beginning of modern tourism, a decisive factor for choosing Switzerland as a travel destination. Guests want to feel heartily welcomed. Our customers want to see the beautiful sights and have an immersive experience with the culture and people of the country they visit.

Such soft factors seem to be especially important for guests from South-east Asia. In a recent study, many guests choose “warm-hearted people”, “family-friendliness” and “pleasant atmosphere” as the main reason to travel to Switzerland.

Travel confidence is improving on the back of a global vaccine roll-out. How does this impact Switzerland Tourism’s destination marketing for longhaul Asian markets?
Incentive travel planners will promote destinations that are clean and safe. This means Switzerland needs to showcase our proven track record of having successful tourism safety concepts, and to communicate that the population is vaccinated and travel in Switzerland is safe and possible again.

We will showcase this through familiarisation trips, several workshops in South-east Asia hosted together with the embassies, promotions with the media, and communications with corporate clients and travel planners.

Is Switzerland Tourism stepping up on South-east Asian MICE trade engagements this year to prepare them for a resumption in longhaul travel and events?
Yes, we have maintained several activities to keep MICE trade partners informed and ready for the time when travel is possible again. We have conducted several hybrid events to showcase Switzerland and they have resulted in additional business in our pipeline.

For 2H2021, we have prepared a whole bouquet of activities for incentive planners, but we will not reveal too much just yet.

For South-east Asian incentive planners looking for something fresh in Switzerland, what top three ideas would you recommend?
Well, that depends on the season. Incentive planners can experience nature differently in Switzerland throughout the year.

In Spring or Summer, I would recommend that groups take our newly renovated steamboat, Stadt Luzern, down lake Lucerne and enjoy visions of cherry blossoms.

Autumn is the best time to appreciate the grape harvest in the vineyard terraces of UNESCO World Heritage Centre, Lavaux.

Come winter, make a beeline for the Jungfrau region for a ski experience. Incentive winners can also touch the snow at the Top of Europe, which the Jungfraujoch railway station is known, as it sits at 3,454m above sea level and is the highest point in the continent.

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