Asia/Singapore Monday, 22nd December 2025
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Live exhibitions are here to stay: UFI

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It is encouraging to know that live events are still the preferred method of networking and conducting new business

Exhibition visitors and exhibitors overwhelmingly prefer live events, according to the first edition of the Global Recovery Insights 2020 report by live event research specialists, Explori, in partnership with UFI, the Global Association of the Exhibition Industry, and supported by SISO, the Society for Independent Show Organizers.

The findings, based on more than 9,000 responses from across 30 countries, show that both exhibition visitors and exhibitors continue to prefer live events, and that there is no evidence of a major shift away from face-to-face meetings. Although the intended frequency of participation has dropped for both groups, this is only marginally the case for exhibitors, indicating a clear desire among exhibiting companies to return to on-site showfloors.

It is encouraging to know that live exhibitions and business events are still the preferred method of networking and conducting new business

The social aspect of events remains a critical draw for both groups, who rely on live events to create connections within their communities. Study participants, globally, believe that this aspect of events cannot be served effectively by digital events. There is a clear message from visitors that the quality of exhibitors is paramount, while exhibitors are now also valuing visitor quality, over quantity.

There are signs that budgets will also be restored quickly, with 53 per cent of exhibitors expecting their show investments to return to pre-COVID-19 levels within 12 months, while 28 per cent report that their investments will return as soon as tradeshows start running again. While funds allocated to live events have been put on hold, overall marketing budgets were yet to see severe cuts as of late summer.

Both visitors and exhibitors will look at their previous experiences when deciding to return to a show. They will turn to show brands they trust to deliver both robust safety measures, and, perhaps more importantly, a high-quality audience.

“This study delivers important insights and reassurance to organisers and the wider industry, as they plan ahead in these uncertain times. It underlines the clear preference and importance of being able to meet in-person to do business, and the desire for both visitors and exhibitors to again meet face-to-face. It also underlines the negative impact all industries are experiencing as a result of industry events not going ahead,” said Kai Hattendorf, CEO and managing director at UFI.

The full report will be shared with UFI and SISO members in coming days.

Melbourne’s scientific sector scoops up two conference wins

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MCEC (pictured) will be hosting both scientific conferences

The Australian city of Melbourne has won host city bids for the International Mass Spectrometry Conference 2024, and International Symposium on Lepton and Photon Interactions 2023.

Combined, these events will deliver an estimated economic contribution to the state of A$13.2 million (US$9.4 million), 6,650 hotel room nights, and drive bring 1,750 delegates to the city. Both events will be held at the Melbourne Convention and Exhibition Centre.

MCEC (pictured) will be hosting both scientific conferences

Physicists from around the world will gather at International Symposium on Lepton and Photon Interactions 2023 to discuss the latest advancements in particle physics, nuclear physics, and astrophysics. Melbourne’s strong particle physics community played a critical role in winning this event.

The International Mass Spectrometry Conference 2024 will provide a forum for scientists and academics to discuss research in their field. It will be the first time the conference has been held in Australia in its 66-year history.

Mass spectrometry is used in many fields including biotech where Melbourne leads the nation as home to more than 40 per cent of Australia’s biomedical researchers, 650 biotech companies, and 10 major medical research institutes.

The conferences were secured by the Melbourne Convention Bureau with support from the Victorian State Government and Tourism Australia’s Business Events Bid Fund Program.

 

Leading by example

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Hot idea
Consider a hybrid event for on-site delegates to network in-person if the situation and country allows for it, as opposed to an entirely virtual endeavour


Brief
The APACMed (Asia Pacific Medical Technology Association) Virtual Forum was designed to cover topics from innovative technological advancements in the healthcare industry to the larger impact of US-China relations on the entire medical supply chain.

This year’s event echoed APACMed’s objective of obtaining greater engagement each successive year, with not just healthcare professionals and industry representatives, but also a large number of government representatives and start-ups; and meet its target focus to share learnings and to grow as a community to achieve its mission to continuously improve standards of care for patients, and to jointly shape the future of healthcare in Asia-Pacific.

Highlights
The event featured five global CEO keynotes, as well as 50 conference sessions (of which 20 per cent were about digital health solutions). Over 75 trade associations and industry regional leaders also shared their leadership journeys.

According to Maryline Marquet, vice president, operations Asia-Pacific, APACMed, most countries wanted to share their opinions and insights to pave a common working path forward, with this year’s virtual road trip on digital innovations showing what the industry will continue to see moving forward, be it AR, 3D, digital therapeutics, remote monitoring or telehealth.

Challenges
This was not only an unprecedented event for APACMed but the industry as a whole. This meant that APACMed had to learn on the job, as it was the forerunner to attempt a full-day hybrid conference.

Marquet elaborated: “We had a whole new set of requirements due to the virtual aspect of the conference. Even though all of us have used Zoom for months, when you have people connecting from around the world at the same time, panellists who have never met and who need to build a rapport virtually, you need to prepare relentlessly.

“Everything needs to be rehearsed, briefed technically, and tested comprehensively. In short 130 speakers meant 130 briefs, which mean 130 connections, and if the sound disappears or any technical glitches occur, you have to be prepared to activate Plan B to ensure the audience doesn’t disengage.”

Plan B meant that APACMed had half of its content pre-recorded in case of any technical errors in the live sessions. If anything went wrong, the pre-record session would be played across multiple tracks.

Marquest shared that one of the live roundtable sessions ended up going on for much, much longer than the delegated time because of the engaging conversation.

She added: “But we couldn’t get them to stop since it was a virtual event and we didn’t want to interrupt the active discussion.”

Marquest further revealed that participation was maintained throughout the day, with attendees staying online from 09.00 to 17.00.

The key takeaway, Marquet commented, is that a virtual conference is beyond any doubt a worthy alternative in the current climate and probably the future.

“The entire morning was attended by over 90 per cent of registered participants and as the content continues to be available for 30 days post-event, we continue to see daily viewers on the platform,” she shared.

It shows the eagerness in people to take time and digest the information shared, she pointed out.

Event APACMed Virtual Forum
Organiser Asia Pacific Medical Technology Association (APACMed)
Date September 24, 2020
Attendance 1,450 attendees from 34 countries, organised in Singapore as a hybrid event with 50 studio attendees

A recovery dream yet fulfilled

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Early predictions by industry observers that meaningful travel would come into favour as tourism recovers, inspired by reflections on life and responsibility to Mother Nature during the lockdown, are turning out to be a dream that is yet to be entirely fulfilled.

Desire for meaningful travel to support responsible tourism development has been weaker than predicted

In the third article by TTG Asia Media for the PATA Crisis Resource Center, TTG Asia and TTGmice reporters hear from Asian travel and tourism professionals that domestic travel appetite today is being whetted by self-drive opportunities, accessible destinations, island resorts in particular, and attractive promotions. Desire for meaningful travel to support responsible tourism development has been weaker than predicted.

While sustainable tourism development may take a backseat to economic recovery for some industry stakeholders struggling with the current business fallout, leading travel and tourism organisations urge destinations and suppliers to look ahead and make the effort for a sustainable tourism reset.

Will sustainability really be the new tourism? is now available at the PATA Crisis Resource Center.

Connecting the travel dots

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Changi Airport's Terminal 3 would be buzzing with passengers in better times

For many business travellers before the pandemic, going on a business trip was as easy as grabbing your cup of everyday coffee. Something we had perhaps taken too much for granted. On a recent trip, I had to take due to personal family reasons, I experienced the journey in a completely unfamiliar environment, which made me wonder how the new norms for future travel would be like.

This is by far the longest time I have gone without boarding a plane in 15 years, and like a lot of you, I am extremely passionate about travelling. This flight experience was one that I may never experience again in this lifetime.

Changi Airport’s Terminal 3 would be buzzing with passengers in better times

Since April, there have been no flights and it was impossible to fly between Singapore and New Zealand. On June 9 and 14, Singapore Airlines resumed their Singapore-Auckland and Singapore-Christchurch routes respectively.

Only New Zealand citizens, Permanent Residents, or those on pre-approved essential travel permits (health workers etc) can enter the country and all arriving passengers would be placed in a government-funded two-week isolation stay at a hotel.

Checking out the check-in experience
The itinerary for my trip was Singapore to Christchurch at 23.00 on a Sunday night. I decided to arrive earlier at Changi Terminal 3 (20.45) as I expected there may be additional check-in requirements.

The airport terminal was like a ghost town. The few staff who were around seemed genuinely excited to help and I guess for many of them, any sign of return to travel is welcome! There were two staff manning the check-in desks and with no queue, it only took a total of five minutes to get my boarding pass. When I asked if there were many passengers on the flight, the staff said there should be “less than 15”. I breezed through immigration with no further questions asked.

At the boarding gate, there were eight to nine staff at security point. Everyone was very enthusiastic with a lot of friendly questions! When I settled into the gate lounge, there was only one other person with me, and the number of passengers slowly grew to five. This will probably be the only time I get to enjoy experiences onboard an A350 with only five passengers!

Onboard experience redefined
Onboard, there was approximately 13 staff (including four captains in the cockpit). Every crew member was wearing a mask and we were each given a small care pack that contained a bottle of sanitiser, two wipes and a mask, to be worn at all times during the flight.

Meals were served almost as normal with two choices, except that drinks were served at the same time, on the same tray and not separately as it had been done in the past, in order to minimise contact with passengers. The crew was extremely attentive and in a conversation with one of them, she said this was her first time back to work in three months. In fact, almost everything looked the same onboard, except the lack of hot towel service, inflight magazines and other reading collaterals, as well as passengers!

The long-awaited arrival into Christchurch
Our plane was the first international flight into Christchurch since March. When we arrived, there were a lot of excited staff and Ministry of Health officials waiting to greet us. Temperatures were taken and everyone was marked with an ‘A’ (strict quarantine for those who displayed Covid-like symptoms) or ‘B’ (managed isolation in a hotel with no symptoms). Marked with a ‘B’, I boarded a bus that was taken to Commodore Hotel where I remained isolated for 14 days. Quarantine is mandatory and government-funded for all incoming passengers into New Zealand.

During my quarantine, I was tested twice for Covid-19 – once on day three and again on day 12. I was allowed to take walks between 09.00 and 16.00 everyday within the fenced perimeters throughout. Masks were to be worn at all times, and no one was allowed to leave the premises.

On day 14, I had a final health check and was given a departure time. This was subject to being tested negative for both the Covid-19 tests I took during the quarantine (those who were tested positive during the 14-day quarantine would be immediately transferred to the nearest hospital).

During check-out, I was escorted out of the hotel by a military personnel before finally being released into freedom. For the first three days upon release, I received daily calls from the Ministry of Health to monitor my condition and ensure that I was feeling well with no symptoms.

This is certainly a once in a lifetime experience for me, and it is a big change from what myself and many regular business travellers are used to.

However, I believe that with adequate preparation in safety and procedures, along with the right expectations and mindset, business travel in a new normal will become possible again, especially as we start to see border restrictions slowly being lifted across many destinations around the world.

The return journey to Singapore
After an extended break to spend time with my family in New Zealand, it was time to book my return flight to Singapore. The application for return to Singapore was simple and quickly approved on the first try. I believe returning from the South Island of New Zealand made this process easier as the South Island had no Covid community cases for over six months.

My return flight was on a Singapore Airlines A350 on September 8 from Christchurch to Singapore. With a departure time of 10.50, I arrived at Christchurch airport at 09.00 to a very quiet check-in area. Other than having all airport staff in masks and doing a temperature test before being allowed to proceed for check-in, the process was quite straightforward.

I was required to present my printed copy of the approval to re-enter Singapore which was thoroughly checked before airport officials checked me in. The heath care kit containing sanitiser, wipes and mask was given to me at check-in this time instead of onboard.

I was surprised to hear that the flight was reasonably busy due to the repatriation of 130 Russian fishermen via Singapore who were booked in economy. At that point, I was highly relieved to find my points upgrade had come through to Premium Economy so I could avoid the crowd!

There were only eight passengers in Premium Economy, and I was fortunate to have a row of three seats to myself. Wandering back through the economy cabins gave me a sense of normality to being back in the air again as it was interesting to note there was no social distancing in economy. The cabins were buzzing with excited chatter from the jovial fishermen who were finally able to return home after what I presumed would have been months at sea.

On our arrival into Changi airport, we remained seated for several minutes while a group of health officials entered the aircraft to ensure passengers in transit were properly tagged before disembarking. Those of us who indicated Singapore as the final destination disembarked first and instructed to make our way directly to the arrival area.

In arrivals, we had to complete an electronic health declaration. This could be done via the SG Arrival Card (SGAC) e-service via a downloadable app. The app was easy to navigate and questions included details about your recent travel including all countries and towns visited. There were several assistants on standby to assist travellers through this process. Once completed, you are given an electronic pass status on the app which must be shown at the immigration desk before being whisked away for the Covid-19 test.

I was led to an immigration waiting area where I had to show my electronic receipt for the test (you can pre-pay for this before arrival into Singapore) and given a green sticker before being led to an area for testing. My temperature was recorded before being ushered into a small curtained-off area where the test was performed.

This was my third Covid-19 test and it does not get more comfortable over time! With my eyes stinging, I was then led back through immigration and allowed to collect my luggage and return directly home where I was to stay put until my result was sent electronically. This happened the next afternoon and I was thankfully negative, which meant that I could take a walk around the park within two days after arriving in Singapore*.

Overall, the travel experience was incredibly well-supported and as a New Zealander residing in Singapore, I was lucky to have had a simple and straightforward process for the travel journey.

Still, I couldn’t help thinking to myself as the cotton swab was pushed up into my nostril, with stinging eyes and jetlagged after a 10-hour flight – is this what travel looks like now, in its easiest state? And if so, how many people will volunteer to return to the skies frequently if allowed?

It is a tough question and one that would no doubt be answered differently by everyone. I have been in the travel industry for 15 years working in different cultures around the world. Having experienced the joy of sitting next to an adult who is taking his very first ever flight, watching his expression as we took off with hands gripped tightly on the edge of the seat, his eyes expressing the absolute wonder of it all, today still feels like a privilege to me and is a scene that will forever be etched vividly in my mind and heart.

So my answer is simple. I look forward to being able to return to the skies freely no matter what the departure and arrival process looks like. For me, the slight discomfort and additional processes will be well worth it.

*The above quarantine regulations in Singapore are accurate at the point when this article was written. New Zealanders who have obtained approval to return to Singapore and fulfilled all criteria are tested at Changi Airport on arrival; they are isolated at home until their test results are given and provided negative, only then can they move about freely.


Vicki Parris has extensive experience in numerous leadership positions in the 14 years she has been with Flight Centre Travel Group. Her knowledge in operations spans across New Zealand, India and South-east Asia.

Spain Tourism Board names new head of SE Asia, Australia and New Zealand

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Spain Tourism Board has appointed Monica Sanchez to head its office in Singapore as the new director in charge of South-east Asia, Australia, and New Zealand.

Taking the reins in this time of pandemic, Sanchez shares that her focus at the moment is to maintain Spain’s positioning as one of the most popular tourist destinations worldwide, in addition to highlighting the measures taken by the Spanish tourism sector to adapt to the new normal.

She also aims to support and work closely with operators, agents and airlines within the market – all of whom play a key role in the gradual recovery of the tourism industry from the Covid-19 crisis.

With more than 25 years of experience in tourism, branding, market research and public management, Sanchez has held various leadership and cabinet level positions within the tourism board of Spain – both in America as well as in the Ministry of Industry, Trade and Tourism’s headquarters in Madrid.

She has also served as chief of staff for successive directors general of the Spanish government’s official tourism organisation, Turespaña, as well as for the secretary general for tourism.

Hyatt adds wellbeing-focused Grand Wuji Hotel to China portfolio

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Jing Zen Suite

The wellbeing-focused Grand Wuji Hotel in Nanjing, the capital of Jiangsu Province, marks the fourth property in China for The Unbound Collection by Hyatt.

Previously known as The Yovoy Hotel, Grand Wuji Hotel spans an area of 31,000m2, with a total construction area of 81,000m2.

Jing Zen Suite

Accessed via a private entrance, nearly 3,000m2 of meeting venues are available to host a variety of conferences, special events and weddings. The 1,200m2 Five Season Banquet Hall can accommodate up to 1,200 people, while six multifunctional conference rooms provide elegant spaces for small and medium-sized meetings and banquets.

Unique health amenities for conference attendees include customised seasonal menus and activities such as Tai Chi, yoga and meditation. As well, an inner courtyard leading out to an expansive lawn would be suitable for hosting cocktail parties.

There are 272 guestrooms, including 56 suites, on offer. Most rooms feature a ‘health corner’ with a Chinese-style daybed for tea and peaceful meditation. Each suite is also equipped with a smart mirror that automatically synchronises with a scale to offer guests personalised health data.

Four restaurants are on offer here: LVQI Lobby Bar, serving Chinese-style high tea and brewed tonics; Jia Shu, a vegan restaurant; Five Tastes, an all-day restaurant; as well as Jade Court, featuring Cantonese cuisine and classic Huaiyang dishes, with six private dining rooms.

At the 24/7 fitness centre, guests can benefit from a health assessment and join in workouts in the 200m2 Energy Room or indoor heated swimming pool. Guests are also encouraged to explore a deep sense of mindfulness and balance through cultural activities, such as traditional Chinese tea ceremonies in the Zen Tea Room.

ICCA Congress gets creative to engage global audience

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With the members of International Congress and Convention Association (ICCA) convening this year remotely in their home base through an online/offline hybrid congress, the hosts have devised ways that will enable the beauty of host city Kaohsiung to be conveyed through screens and facilitate online human connection.

Jason Yeh, ICCA Board Member and CEO of GIS Group in Taiwan, told TTGassociations that “greater effort” was needed to put together the 59th ICCA Congress, which will be conducted across a six-week-long Global Hybrid Congress Experience at seven regional hubs in the lead up to the main event in Taiwan’s Kaohsiung city.

Kaohsiung’s sights will be conveyed through online social programmes

Prior to the pandemic, the 2020 congress was slated to be held in Kaohsiung.

“With this new format of meeting, we needed unique ways to engage our members and participants,” Yeh said.

One of the highlights, according to Yeh, is a special performance on November 1, a day before the official opening of the Congress.

“We will also pay a visit to GIS Kaohsiung Asia’s New Bay Area Convention Center where we will mix a temple fair concept with heavy metal music. The whole activity will be presented like a TV programme; it will be very exciting,” shared Yeh.

To ensure members attending the main event remotely are able to feel connected with their peers, a “global connection” activity will be conducted on the opening day.

“We will get every participant online to come together to create a song, by contributing a few key words or a melody, which we will then combine to produce what could be a Kaohsiung anthem. It functions as an online teambuilding, and I cannot wait to see how it turns out,” added Yeh.

With barely two weeks to the main event, the 59th ICCA Congress has so far attracted more than 700 registrations for both the regional and main events, with even more expected to stream in before the show opens.

According to an ICCA spokesperson, the most popular sessions during the six-week lead-up were the virtual congress launch; the Global economic trends to master recovery session with IFC Global Macro’s Jean Pierre Lacombe; and the Introducing the Kaohsiung Protocol session led by Talley Management Group’s Gregg Talley and MMGY NextFactor’s Paul Ouimet. All three sessions were conducted on September 22.

TTG Conversation: Five questions with Eric Ricaurte, founder & CEO, Greenview

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As businesses restart their planning for tourism in the new normal, the recovery process presents a prime opportunity to embed sustainability and responsible practices into the supply chain for good. It is also a crucial moment as consumers will have an increasingly heightened awareness of socio-environmental issues and solutions in the year to come.

In this new episode of TTG Conversations: Five Questions, we speak to Eric Ricaurte, founder & CEO of Greenview, a boutique consulting firm that advises organisations and companies in the tourism and hospitality sector. Here, Ricaurte shares his thoughts on how businesses can truly integrate sustainability standards in the new normal.

Australia’s tourism recovery gathers pace after double whammy

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Tourism Australia doubles down on efforts to get domestic travellers to explore their own backyard

Australian tourism is gaining significant momentum for recovery, surviving two of its biggest challenges this year by resisting the tendency to “go dark” in the early months of the pandemic.

The double blow of being hit by Covid 19 impacts almost immediately after bushfires ravaged many popular tourist destinations presented the country with deep challenges. But a responsive plan has resulted in, among other things, robust network growth in travel consultants for the industry worth A$126 billion (US$89.1 billion).

Tourism Australia doubles down on efforts to get domestic travellers to explore their own backyard

Campaigns like Live From Aus in May, a live-streamed programme of virtual travel experiences to inspire the next Australian holiday, generated about 34 million online views in some 40 countries.

Tourism Australia (TA) also almost tripled the number of travel agents who went through their Aussie Specialist Program training to 80,000 agents in the last financial year, compared to 30,000 in a normal year.

“Obviously, in the panic phase, we did pause everything when the consumer sentiment wasn’t there,” TA’s executive general manager commercial, Robin Mack, told attendees at Australia’s luxury business exchange event Luxperience.

“But as you get into that restricted movement, and people were locked down as some still are in that dreaming phase, (people) can really absorb the content and we wanted to make sure we stayed as relevant as possible”.

With borders likely to remain closed to international visitors till late 2021, TA’s post-bushfire campaign appealing to locals to Holiday Here This Year has been evolving to meet current conditions, as some interstate borders remain closed or limited.

“(The campaign) is almost a call to arms and a behaviour change,” said Mack. “Already, over A$80 billion is spent domestically by Australians (including) 85 million room nights or overnight stays. But our big opportunity for that domestic market is getting the 9.6 million that go overseas to holiday in Australia.”

With restrictions beginning to ease, TA launched a new A$7 million campaign this week, headlined by Australian celebrity couple Hamish Blake and Zoe Foster-Blake, aimed at driving that domestic market to book not just hotels but experiences.

In the meantime, expecting that a trans-Tasman Covid-safe travel zone will soon be in place, Australia and New Zealand are also targeting each others’ markets and preparing for the luxury sector to be the first to fly.

“From a premium travel viewpoint, I think the luxury sector in New Zealand is underestimated from an Australian visitor perspective, so we’re looking forward to sharing and growing that segment,” said Tourism New Zealand general manager for Australia, Andrew Waddel.

“Ultimately, we believe that across the two markets, there are circa 10 million trips that won’t happen overseas or internationally and we think getting New Zealanders and Australians to travel locally as well as across the Tasman is not only a great way of connecting as people but also (encouraging) that regeneration in travel,” he continued.

Luxperience today concludes four days of meetings and educational talks as a fully virtual event for the first time with 640 delegates, an increase from past physical events which on average saw 600 buyers, media and exhibitors participating.

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