Asia/Singapore Tuesday, 7th April 2026
Page 6

New Zealand debuts first national business events qualification

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The qualification strengthens capability across New Zealand’s business events sector

Enrolments have opened for Te Haeata, the New Zealand Certificate in Business Events Level 4, marking the arrival of the country’s first nationally-recognised qualification for the sector.

Announced by minister for tourism and hospitality, Louise Upston, at the Business Events Industry Aotearoa (BEIA) Annual Conference, the programme was developed to meet industry demand for a structured, practical workforce development pathway.

The qualification strengthens capability across New Zealand’s business events sector

The qualification is a collaborative effort between BEIA, ServiceIQ, Grow Tourism, and various industry leaders to ensure the curriculum aligns with the specific needs of the conference, incentive, and exhibition sectors.

The programme combines on-the-job learning with flexible online delivery, allowing participants to build specialised skills while remaining active in the workforce.

Under New Zealand Qualifications Authority’s oversight, ServiceIQ will manage programme delivery, assessment, and certification, while BEIA’s education programme manager, Claire Steele, will lead industry engagement to ensure the course remains relevant to evolving sector needs.

BEIA chief executive, Lisa Hopkins, described the programme as a vital investment in the industry’s future, noting that it addresses critical workforce priorities such as skills shortages and succession planning.

“Te Haeata provides a structured pathway for people entering or progressing within the business events sector to grow their knowledge and understanding, while helping employers develop the skills and capability required to support industry growth.”

Malaysia scales up China presence via Connect Marketplace

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The Malaysian delegation at Connect Marketplace Hong Kong

The Malaysia Convention & Exhibition Bureau (MyCEB) has kicked off its 2026 international engagement strategy with its inaugural participation in Connect Marketplace Hong Kong, held from March 18 to 19 at AsiaWorld-Expo.

The move marks a strategic push to strengthen Malaysia’s footprint in the China and Asia-Pacific markets. By engaging directly with over 450 hosted buyers and key decision-makers, MyCEB aims to generate qualified leads and reinforce the country’s readiness to host high-impact business events.

The Malaysian delegation at Connect Marketplace Hong Kong

The Malaysian delegation includes industry partners such as the Malaysia International Trade and Exhibition Centre, Penang Convention & Exhibition Bureau, Sunway Resort Hotel, and Marriott International – Malaysia. The delegation is part of a larger gathering of 60 exhibitors from 30 countries, participating in an estimated 2,800 business appointments.

This engagement aligns with the Malaysia Business Events Strategic Marketing Plan 2021–2030, which focuses on enhancing global competitiveness and long-term industry optimisation within the business events sector.

Penang to host 4th Northern International Audio & Visual Show next month

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Hosting the event further reinforces Penang’s position as a dynamic destination for audiovisual and technology showcases

The Northern International Audio & Visual Show returns to Penang for its fourth edition from April 17 to 19, 2026, at the Setia SPICE Convention Centre.

Organised by Gryphon Production and supported by the Penang Convention & Exhibition Bureau (PCEB), the event is expected to draw approximately 7,500 visitors.

Hosting the event further reinforces Penang’s position as a dynamic destination for audiovisual and technology showcases

This year’s showcase features 45 exhibitors from across the globe, including Singapore, Canada, China, and Taiwan. Attendees can experience high-end systems from world-renowned brands such as Marantz, Bowers & Wilkins, DALI, and MSB Technology.

A notable highlight for 2026 is the introduction of emerging technologies, specifically artificial intelligence (AI) applications in audio engineering and virtual reality (VR) sound immersion.

The exhibition also bridges the gap between heritage and modern tech, featuring local professional audio manufacturers alongside international specialists, such as a Canada-based vacuum tube manufacturer. Beyond the showroom floor, the event includes interactive workshops, industry talks, and live performances led by audio engineers and hi-fi reviewers.

The three-day event is designed to be family-friendly, welcoming hobbyists, professionals, and music lovers of all ages to explore the future of sound and vision.

ICC Sydney weaves A Quick Yarn into event impact

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The podcast studios aim to help capture stories and share knowledge

International Convention Centre Sydney (ICC Sydney), managed by Legends Global, has unveiled A Quick Yarn, a suite of onsite podcast studios designed to enhance content creation and event impact.

The new service allows organisers, speakers, and brands to capture high-quality audio and video content in real-time. Integrated with the venue’s Connect Hub, the studios are supported by an expert in-house audio-visual team providing end-to-end production.

The podcast studios aim to help capture stories and share knowledge

ICC Sydney’s A Quick Yarn podcast service includes the choice of two fully-equipped podcast studios located within the venue; onsite recording, same-day editing, and livestreaming capabilities; and collaboration with ICC Sydney’s communications team to maximise audience engagement.

The launch aligns with a significant surge in local media consumption. According to the Infinite Dial Australia 2025 report, podcast listenership in Australia has hit a record 52 per cent, reflecting an eight per cent year-on-year increase.

Grand Hyatt Singapore teams up with The Urbanist to deep dive into Orchard Road’s past

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Ho from The Urbanist Singapore leading the first-ever Stories of Orchard tour

Grand Hyatt Singapore has partnered with Yong Min Ho from The Urbanist Singapore to launch Stories of Orchard, a 90-minute walking tour that reveals the district as a complex landscape of hidden canals, forgotten cemeteries, and the echoes of yesteryear.

The tour begins at Grand Hyatt Singapore, which serves as the starting point for a journey back to March 17, 1971. When it first opened its doors 55 years ago, Grand Hyatt Singapore held the distinction of being the largest hotel in Southeast Asia.

Ho from The Urbanist Singapore leading the first-ever Stories of Orchard tour

In its early years, the hotel was a vibrant hub for regional sporting culture, housing an International Bowling Alley that hosted major competitions. One of the tour’s most surprising revelations is that the hotel’s current parking deck once served as a premier convention space – a testament to the property’s long-standing history as a pioneering venue for large-scale gatherings.

The hotel’s guest ledger also reads like a chronicle of pop culture history. In 1972, the Bee Gees stayed at the Grand Hyatt Singapore during their performances at the National Theatre (then located at Fort Canning Park).

Perhaps the most enigmatic guest arrived in November 1976: John Lennon. Seeking a quiet escape from the global spotlight, the former Beatle checked in under the pseudonym John Girskin. Despite his efforts to remain anonymous, he was recognised by a local Singapore Airlines stewardess while shopping nearby.

Beyond the hotel’s own history, the tour traces the evolution of Orchard Road through several pioneers.

Captain William Scott was among the first to transform the area into a profitable agricultural hub, cultivating nutmeg and mace for export to Western markets. Later, Tan Choon Keng (better known as C.K. Tang) became a “first mover” who famously defied local superstitions. In 1958, he established his landmark department store, Tangs, directly across from Tai Shan Ting – a Teochew cemetery where Ngee Ann City stands today – betting correctly on the site’s future commercial value.

The tour continues toward Emerald Hill, where Lim Boon Keng co-founded the Singapore Chinese Girls’ School. The original building still stands today, marking the site where the school operated from 1924 to 1994. Lim was a staunch champion of female education at a time when such opportunities were rare, aiming to provide a secular alternative to the mission-led schools of the era.

Participants also gained insight into the Stamford Canal. Largely covered to make way for pedestrian malls like 313@somerset and Orchard Central, these hidden waterways serve as a reminder of the district’s original topography as a flood-prone valley – a challenge that eventually necessitated the massive engineering feats of the 2000s.

Designed with flexibility in mind, event planners can tweak or fully customise the tour itinerary to align with specific corporate themes or time constraints.

Stories of Orchard can also be paired with curated F&B packages at any of Grand Hyatt Singapore’s acclaimed dining venues. For a truly local flavour, groups can conclude their journey with a feast at Straits Kitchen, where the stories of Singapore’s diverse cultures are brought to life through authentic street food.

Tourplan welcomes new chief technology officer

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Tourplan, a software provider for tour operators and destination management companies, has appointed Eduard Liebenberger as chief technology officer (CTO).

He brings more than 25 years of experience in technology leadership, with roles across New Zealand, Australia, Germany, the UK and Austria. He joins from Streamliners, where he was CTO, and has previously held senior roles at Jade Software and William Hill, leading digital transformation and product engineering teams.

Employee engagement is key driver for meetings and events in Asia: FCM M&E

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Asian enterprises are doubling down on face-to-face interaction

Three in four businesses across Asia (74 per cent) now cite employee engagement as their primary reason for hosting meetings and events, according to new research from FCM Meetings & Events (FCM M&E).

The finding comes from FCM M&E’s 2026 Global Trends Report, which highlights that businesses are prioritising internal connection, capability building, and culture over acquisition or brand activities.

Asian enterprises are doubling down on face-to-face interaction

In Asia, 67.3 per cent of respondents expect their meetings and events budgets to increase in 2026, outpacing the global average of 59.4 per cent. This represents a substantial vote of confidence in face-to-face connection during a year marked by continued uncertainty.

The report reveals that 35 per cent of organisations globally now expect to manage between US$1 million and US$10 million in meetings spend in 2026, a 19-percentage-point increase from the previous year.

However, the higher budgets also come with higher expectations. Respondents cited safety and security as the top priority globally (78.9 per cent) and in Asia (80.5 per cent).

Meanwhile, effective project management came second at 77.9 per cent in the region, reflecting the pressure of planning windows that have compressed by 18 per cent over the last two years.

Asian teams are working with an average 71-day lead time between RFP and event, forcing faster decisions without room for error.

“Expectations around experience continue to climb,” says Manpreet Bindra, regional leader Asia, FCM M&E. “Audiences want sessions and content that feel relevant and interactive, with stronger pacing and better use of time.”

The research also highlights a fundamental shift in event strategy. Rather than single mega-conferences, organisations are increasingly favouring regional events that reduce visa complexity, manage travel fatigue and maintain engagement.

Incentive travel is also experiencing renewed momentum across Asia, particularly in Malaysia, Thailand, the Philippines, China and India.

“Programmes are being designed around clear outcomes for teams and the business, with experience used to reinforce performance and connection,” Bindra noted.

Organisations are also tightening control across markets that used to operate locally, with more regional oversight and greater consistency in suppliers, processes and reporting.

“This is happening without forcing every market into the same mould,” said Bindra. “The practical goal is simpler delivery and fewer surprises in an uncertain environment.”

Technology adoption continues to accelerate, with 78 per cent of respondents globally now using AI, primarily to save time and reduce costs. Sustainability considerations also remain a priority across the region’s meetings programmes.

SMHCC to open three new trade halls across Luzon

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Artist’s rendering of the SMX Convention Center Trade Halls

SM Hotels and Conventions Corporation (SMHCC) will expand its events portfolio in 4Q2026 with the opening of three new SMX Trade Halls in Cabanatuan, Santo Tomas, and Santa Rosa.

The new venues will add more than 13,000m2 of leasable exhibition space to the SMX network. Strategically located within commercial hubs in Nueva Ecija, Batangas, and Laguna, the halls are designed to meet rising regional demand and support the expansion of the business events sector beyond Metro Manila.

Artist’s rendering of the SMX Convention Center Trade Halls

Designed for scalability, the new trade halls feature flexible layouts and modern infrastructure integrated with adjacent SM retail and hospitality developments.

SMHCC’s senior vice president Walid Wafik said that these investments “reflect our confidence in the Philippines’ growing MICE potential and our mission to deliver accessible, high-quality event spaces across the country”.

The expansion aligns with SMX’s broader growth strategy, which includes the upcoming SMX Convention Center Seaside Cebu – set to become the country’s largest convention venue – and SMXCITE (Center for International Trade and Exhibitions), billed as the the largest exhibition and trade hall venue in the country.

The Athenee Hotel invests multimillion baht to upgrade event technology

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Crystal Hall

The Athenee Hotel, a Luxury Collection Hotel, has completed a 10 million baht (US$308,356) upgrade to its event technology, installing the largest in-hotel LED screens in Bangkok.

Integrated into the Crystal and Grand Hall ballrooms, the new P2.6 LED system measures up to 27 metres wide and five metres high. The modular installation allows organisers to split or resize screens into nine-metre, 18-metre, or 27-metre configurations to suit different staging needs.

Crystal Hall

The investment aims to increase the hotel’s competitiveness in the regional business events market by providing convention-centre-grade technology within a luxury setting, said the hotel’s general manager Blair Fowler.

“Our LED infrastructure enables us to meet world-class production standards while improving operational efficiency and sustainability,” Fowler added.

The digital transition also reduces environmental impact by eliminating the need for single-use printed backdrops, vinyl panels, and temporary scenic constructions. The high-definition screens also consume less energy than traditional projection systems, and offer 800 nits of brightness optimised for ballroom lighting.

The Athenee Hotel features 30 meeting rooms in Bangkok’s CBD, including the Crystal Hall and Grand Hall ballrooms, which accommodate 1,500 and 1,200 guests respectively.

AIPH brings world’s horticultural expo planners to Sydney for 2026 summit

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Expo organisers converge on Sydney (pictured) for the AIPH conference

The International Association of Horticultural Producers (AIPH) convened its 2026 International Horticultural Expo Conference in Sydney on March 9, gathering its global network of exhibition organisers to coordinate a decade of upcoming events.

Hosted by Greenlife Industry Australia, the summit served as a progress review for events scheduled between 2026 and 2031 across Asia, North America, the Middle East, and Europe.

Expo organisers converge on Sydney (pictured) for the AIPH conference

The conference highlighted several immediate milestones. Organisers of GREEN×EXPO 2027 Yokohama announced that ticket sales will launch on March 19, 2026, while preparations for Expo 2029 Korat in Thailand are focusing on sustainable agriculture, and horticultural innovation.

Looking toward late 2026, infrastructure for the Udon Thani International Horticultural Expo is reportedly 70 per cent complete, and South Korea’s Taean International Horticultural-Healing Expo is finalising plans to welcome around 820,000 visitors starting April 25.

Further updates were presented on other events across the Expo programme, including the2028 Ulsan International Garden Expo in the South Korea and Expo 2027 Izmir, Türkiye.

The event also marked the first formal progress reports for two major future sites: Expo 2031 Minnesota, the first such event in the US, and Expo Garden Baghdad 2029 in Iraq. Both teams outlined long-term visions for urban regeneration and international collaboration.

Following the conference, the AIPH General Meeting officially approved two new trade exhibitions: GreenItaly in Parma, and Myplant & Garden Middle East in Dubai. These additions expand the organisation’s portfolio of B2B platforms aimed at integrating horticultural innovation into the global economy.

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