Asia/Singapore Tuesday, 28th April 2026
Page 790

Employer’s perception matters when it comes to bleisure trips: Egencia

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According to the latest Egencia 2018 Bleisure Trends study, one in five global business travellers skip leisure additions to business trips due to employer perception.

Twenty per cent of business travellers have foregone adding leisure portions to their trips because of how it may look to their employer. Business travellers in Asia are the most conscious of this at 32 per cent, with North America and Europe following at 20 per cent and 15 per cent, respectively.

Would you extend your business trip?

Proximity to the weekend may minimise that perception, with nearly one-quarter of respondents saying this impacts their decision. Of those who take the bleisure dive, less than two per cent globally have billed back bleisure expenses to their companies.

Additional findings include a majority (55 per cent) of Egencia global business travellers take less than six business trips per year on average, and 68 per cent take at least one bleisure trip per year.

When it comes to activities, the destination and sightseeing are top of mind.

Destination location is by far the biggest factor in determining whether or not to take a bleisure trip, with 30 per cent of North America business travellers prioritising location, compared to 25 per cent in Europe and Asia.

Proximity to the weekend and proximity to friends and family came in a close second and third for global respondents, at 23 per cent and 16 per cent respectively.

Sightseeing is the most popular bleisure activity for business travellers across all regions.

In addition, 74 per cent of North American business travellers are either planning or considering a bleisure trip in the next six months, compared to 87 per cent in Asia and 68 per cent in Europe.

Half of Asia’s business travellers are planning a bleisure trip this year, compared to 41 per cent of North Americans and 32 per cent or Europeans.

Bleisure trips are also a big 2018 resolution: 37 per cent of Asians, 25 per cent of Europeans and 20 per cent of North Americans made it one of theirs.

The study polled 9,000 Egencia users across North America, Asia Pacific and Europe. Although bleisure travel is on the rise, employer perception, destination and proximity to the weekend all have a part to play in the bleisure decision-making process.

Ovation expands into the US through 360 Destination Group

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Ovation Global DMC has entered into a new strategic partnership in the US with 360 Destination Group, allowing the destination specialist to offer even more destinations to its clients.

The partnership is a result of the Ovation Strategic Partner Program, launched in July 2009, to provide DMC services to companies, associations and agencies at locations where Ovation lacks a wholly owned office.

Setup of an event in Florida. Photo credit: http://ovationdmc.com/

Commenting on the development, Hugo Slimbrouck, director of strategic partnerships with Ovation, said: “Working with strategic partners in more than 50 countries around the globe brings great value to our corporate and third-party clients. What is particularly pleasing is that we have expanded our US partnerships with a company that we share similar DNA with. 360 Destination Group offices are all ADMEI (Association of Destination Management Executives International) certified and play a proactive role within SITE and FICP (Financial Incentive & Insurance Conference Planners association).”

Trevor Hanks, managing partner of 360 Destination Group, said: “Ovation Global DMC has long been considered a leader in the hospitality industry. 360 Destination Group recognises that this collaboration between our two companies will elevate our presence and essence as pioneers in the DMC and events industry.”

In constant, close contact

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Perfect China Group incentive programme group photo

Event brief
Perfect China, a global leader in direct selling with 33 branches and more than 7,000 outlets in China, wanted to reward its top performers with a customised programme.

Melbourne Convention Bureau (MCB) won the bid for Melbourne due to the state’s ability to host the 3,200-strong incentive group in both the city and regional areas. This bid was also supported by the state and local government.

Perfect China Group incentive programme group photo

The collaborative approach of the industry and the strength of the bureau’s relationship with key partners were required to deliver a programme that met the cultural needs of the Chinese delegation.

Challenges
A spokesperson said MCB had to work closely with Perfect China to understand their requirements, and support the group with unique activity ideas.

Arrivals of the mega incentive group had to be staggered over three days with 90 flights in total from China. A five-day bespoke itinerary that allowed winners to immerse themselves in diverse and exceptional experiences around Melbourne and regional Victoria had to be delivered.

MCB also supported inbound tour operator PTC Express Travel in creating a programme which involved numerous suppliers, ranging from well-known restaurants to regional attractions. They included Sovereign Hill, Puffing Billy Steam Railway, Ballarat Wildlife Park, Cuckoo Restaurant, Cafe Notturno, Phillip Island Nature Park, Direct Factory Outlets, Chadstone Shopping Centre, and La Porchetta.

The first day of the programme gave the group the chance to walk through Melbourne CBD before heading to the Fitzroy gardens to enjoy some fresh air, before visiting Flinders Street Station, an iconic train station.

To take Perfect China’s delegates back in time, they had to be transported and travel for more than an hour to the Sovereign Hill museum (which depicts the first decade after gold was discovered in Ballarat in 1851). The group then ventured underground on a fully guided gold mine tour and shopping 1850s style.

The delegates were also transported to Phillip Island to come face-to-face with Australian Fairy Penguins. For those that wanted a faster-paced experience, they were given the option of taking part in a Go Kart race on Phillip Island with the ocean as the backdrop.

Tour options were also created to give participants the choice of their own adventure at Mornington Peninsula. Time to shop for gifts and souvenirs had to be incorporated into the programme as well, where participants were taken to Chadstone Shopping Centre, the largest shopping centre in the Southern Hemisphere.

Solution
Thanks to the collaborative approach that MCB applied, the implementation of Perfect China’s agenda was successful in every aspect and the programme ran smoothly.

“The Chinese group had memorable experiences thanks to the tailored programme (which ensured that) all requirements were met,” the spokesperson added.

Key takeaways
MCB needs to continue to work closely with the client to ensure their objectives were met. The bureau also had to be flexible and support suppliers and industry partners, to ensure that any adjustments to arrangements and activities on the ground could be made easily.

“Clients will have last-minute changes and having that close relationship with them and the handling agents will help us meet adhere to their requests and rectify situations to ensure delegates are satisfied,” the spokesperson noted.

Event: Perfect China’s incentive programme in Melbourne and regional Victoria
Organiser: Melbourne Convention Bureau, Perfect China
Venue: Melbourne and regional Victoria
Date: June 19-24, 2017
Number of participants: 3,200

Value-added proposition

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Singapore skyscrapers

As one of South-east Asia’s most expensive destinations, Singapore is losing out to more affordable cities such as Bangkok and Kuala Lumpur.

“The common grouse we’re getting is that Singapore is very expensive,” said Eunice Chua, director of business development, inbound – international, of SingExpress Travel, noting that the highest costs were due to hotel rates and translator fees.

Singapore skyscrapers

The spike in pricing is especially perceptible in hotels with meeting and conference facilities, observed Daniel Chua, chief executive of Aonia, a conference organiser.
In a bid to keep afloat, hoteliers are wooing event planners with value-added promotions and packages.

Cavaliere Giovanni Viterale, general manager of The Fullerton Hotels Singapore, said: “One way for Singapore to improve as a destination for meetings and incentive programmes is to offer delegates unique experiences… along with modern conveniences to appeal to their quest for immersive experiences.”

One of The Fullerton Hotel Singapore’s recent efforts is introducing wellness offerings for business guests, such as providing healthy dining choices and fitness activities onsite.

As well, Park Regis Singapore and Parkroyal on Pickering now offer additional benefits to corporate guests, including perks like Handy phones for international calls and Internet access, and bicycles and e-scooters to get around the city.

Similarly, conference centres and event planners are boosting their technological capabilities to provide organisers with enhanced services.

Suntec Singapore Convention & Exhibition Centre is now equipped with built-in RFID heat-mapping technology, which tracks the location and movement of event attendees who connect to the venue’s Wi-Fi.

Originally used for internal maintenance and security, the centre recently started sharing data on attendee movements on show floors with organisers.

“Data analytics is the way forward,” said Bibiana Lau, Suntec’s senior director of sales. “You have to build a community and constantly engage (delegates), not just during your show.”

Meanwhile, Singapore EXPO Convention & Exhibition Centre has adopted a “hybridised” model, becoming a venue that develops its own new-to-market events. This allows its team to experiment with both online and offline elements at its own shows, said Aloysius Arlando, CEO of SingEx Holdings.

He cited the Singapore FinTech Festival in November 2016, when the centre “festivalised” the conference into a multisensory experience.

He said: “We brought the conferences, exhibitions, start-up alleys and F&B into one plenary space. Delegates felt like they wanted to engage and were not going to lose out. The festivalisation gave the event character.”

To supplement attendee engagement, digital and mobile elements were also used, such as having Twitter posts with the “SGFintechFest” hashtag appearing on a live TweetBoard.
“If you don’t embrace hybridisation, you’re going to be a dinosaur,” remarked Arlando. “Everyone recognises (technology’s) disruptions, but how to embrace it is another question.”

For now, one of Arlando’s concerns is getting people with the “right skill sets and talent” who are not afraid to make changes.

Lau concurred: “We’re focusing on younger talent. The way they look at the industry is different, so we should look towards them for the future. Companies have to evolve and change, or it’s going to be very difficult to see people coming back for the next edition (of the event).”

Seoul Dragon City Novotel Suites, Seoul, South Korea

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Seoul Dragon City Novotel Suites

The Seoul Dragon City Novotel Suites is one of four AccorHotels brands within the massive Seoul Dragon City hotel complex in Seoul’s Yongsan district, 55 minutes by car from Incheon International Airport.

Seoul Dragon City Novotel Suites

Rooms With four hotel brands – Grand Mercure, Novotel Suites, Novotel and Ibis Styles – and 1,700 rooms and serviced residence units across different price points, the complex allows planners to offer varied accommodation for different groups of delegates.

I stayed in Novotel Suites, which offers deluxe suites and junior suites.

My deluxe suite was furnished with a king bed, a lounge area, a desk, a kitchenette with a mini-fridge, microwave oven and Nespresso machine, a washing machine and dryer, and an an open-concept bathroom with separate shower and toilet. The flow of the room, soothing colour palette, and amenities made it truly a home away from home for me during my week-long assignment in Seoul.

Extra points for its strong in-room Wi-Fi connection and numerous electric outlets.

MICE facilities The entire hotel complex is a dream for meeting planners. It boasts a collection of function rooms across levels three and five, all connected by escalators and away from other non-event guest facilities.

On the third floor is Grand Ballroom Hanra which takes in 1,972 guests in theatre setup. It can be split into three smaller spaces. Close by are five Shilla rooms, four of which can be combined for larger gatherings of 208 guests, theatre-style.

Seven Baekje rooms can be found one floor up, the smallest being Baekje 7 which can take a 10-pax banquet. These rooms are flexible, allowing planners to combine rooms 2, 3 and 4 as well as 6 and 7.

On level five sit Grand Ballroom Baekdu which takes in 1,972 guests in theatre setup, and three Goguryeo rooms. The latter accommodates 60 guests each, or 225 when combined.

Great for events too is Sky Kingdom, an entertainment central set within a four-storey sky bridge. There are five themed lounges in all, and each can accommodate parties of 30 to 40 people.

Other facilities
Numerous F&B outlets are placed across the complex. There are indoor facilities for screen baseball and golf.

Room count 1,700
Star rating Four to five; five for Novotel Suites

New Hong Kong-Zhuhai-Macau bridge to pave the way for more incentive groups

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The opening of the Hong Kong-Zhuhai-Macau bridge in mid-2018 is expected to result in more incentive groups to Hong Kong and Macau adding China, particularly Guangdong province, to their itinerary.

Irene Va Kuan Lau, executive director of Macau Trade and Investment Promotion Institute, said: “The bridge will grant us better access to neighbouring destinations. We are working with these cities (to position) Macau as the (trade) gateway to the Guangdong region.”

Once completed, the bridge puts the three cities of Zhuhai, Macau, and Hong Kong within an hour’s commute of each other.

“For example, when we have an exhibition in Macau, with exhibitors from Europe or Portuguese-speaking countries, we will bring participants to visit factories in neighbouring cities. The bridge will get them around quickly.”

She added that Macau would also share facilities with neighbouring cities. For example, talks are ongoing with the central government to offer a 24-hour visa-free facility to neighbouring cities for travellers bound for business events in Macau.

DMCs in Shenzhen are also stoked about the bridge’s impending operations.

Kin Qin, deputy general manager, Century Holiday International Travel Group, said: “Hong Kong and Macau are not new to our (South-east Asian) and Indian markets but with the (improved) access we can now offer new things for a Hong Kong-Macau itinerary (such as) including Zhuhai in a five- or six-day incentive programme.”

An example is to have a theme dinner in Zhuhai or Shenzhen, plus a one-night stay.

Qin observed that her Indian clients are in favour of a Hong Kong, Macau and Zhuhai combination, while demand for such itineraries is growing among her Indonesian and Malaysian customers.

This year, Qin has secured five to six groups from Indonesia and Malaysia for such programmes.

Palace International Travel Group in Hong Kong is also working to develop programmes with the help of the new bridge.

Its managing director, Tenny Wong, said a business programme in Hong Kong can benefit from being supplemented by the leisure draws in Macau and factory visits in Guangdong province.

Wong intends to promote longer programmes of 10 days that feature one or two days of informative factory visits.

HIMICE branches out of China, offers education

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Zeng: natural progression

Haikou-based events organiser HIMICE Communications Group has this week obtained a license from the China National Tourism Administration to conduct outbound business events.

HIMICE, which has grown from a DMC to one of the country’s leading PCOs and PEOs, will now be able to expand its scope of operations beyond China.

Zeng: natural progression

Janet Zeng, director of market development with HIMICE, said: “We have always been handling inbound events conducted by the government, domestic companies and MNCs. As our reputation grew, we started to get numerous requests from China-based clients for overseas conferences and exhibitions. Without a licence, we were not able to fulfil those requests.”

Zeng revealed that an exhibition bound for Paris this May was quickly secured as soon as the licence was obtained.

When asked if there were specific overseas destinations HIMICE would like to specialise in, Zeng said client demand would take the lead. She added that most of the outbound events would be trade conferences, strategic meetings, product launches and exhibitions.

Meanwhile, HIMICE has started a tourism college in partnership with the Tourism School of Hainan University, and other business schools in the Chinese province, offering free courses in event management and marketing communications. Courses are written and conducted by senior leaders in the company and are provided as a supplement to regular curriculum.

Zeng explained that it was a “natural progression” for HIMICE to provide industry education as the company “has been the biggest developer of Hainan’s business events industry and have staff with vast experience in the business”.

HIMICE will also provide internship and employment opportunities to these students.

“But should they decide to join other event companies or pursue a career in other industries, that’s fine too. What they have learnt from us will still be valuable knowledge for any company and industry they eventually join,” remarked Zeng.

She estimates that the HIMICE tourism college has approximately 1,000 students enrolled in various courses since its establishment last year.

Golden Tulip brings a playful touch to meetings

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To attract the growing millennial segment in business travel, Golden Tulip Shanghai Rainbow – rebranded under Jin Jiang International and Louvre Hotels Group – has added a touch of interactivity and cheekiness to the city’s meeting landscape.

The hotel reopened in November 2017 with 600 new keys, as well as 1,200m2 of high-tech conference and meeting areas. These spaces feature “interactive and fun” elements, said Peter L Herweck, general manager of Golden Tulip Shanghai Rainbow, and president, Golden Tulip – China.

The Jasmine Room in Golden Tulip Shanghai Rainbow

Under the new tagline Playtime, Anytime, the property features meeting rooms that “encourage guests to open their minds during brainstorming sessions”. An example is the 70m Creativity Room, a casual and flexible space furnished with mattresses and whiteboards to inspire ideas from corporates during breakout sessions.

Herweck also described activities the hotel offers during lunch breaks, such as mini-table tennis and an extra-large table football with staff demonstration to encourage shy guests to participate.

“Instead of getting tired during the meeting, guests are given interactive activities, which have been well-received,” he said.

This brand of fun is welcome by both international and local planners, observed Herweck, and although Chinese guests are typically more reserved when it comes to more unique activities, they warm up with the help of hotel staff.

ICC Sydney beefs up its technology and digital infrastructure

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International Convention Centre Sydney (ICC Sydney) has expanded its technology infrastructure with a further investment of A$1 million (US$770,000) in new industry-leading audio-visual (AV) equipment.

The investment enhances ICC Sydney’s integrated technology solutions and delivers state-of-the-art equipment, including high definition screens, projectors, wireless microphone kits, cameras and processors.

ICC Sydney’s technology and digital infrastructure on display in the Grand Ballroom

ICC Sydney’s CEO, Geoff Donaghy, said the venue has been purpose-built to cater for the changing architecture of meetings, with the team focused on continuously elevating event experiences.

“The latest venue enhancements will support our ongoing quest for excellence, providing access to an exceptional suite of technical solutions, equipment and services, backed by unmatched in-house expertise. We have worked hard to future-proof the venue, which has the ability to further flex and adapt as new technology is introduced. This ensures we can meet the needs of every event type today and into the future,” he said in a statement.

ICC Sydney has also developed a new AV and Technology guide to support clients through every step of the event planning process.

The guide details the venue’s complete AV and technical specifications across more than 70 meeting and event spaces, including the surrounding public domain, Convention Centre, Exhibition Centre and ICC Sydney Theatre.

A future world filled with blockchain technology

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Blockchain has been reigning as the trending tech buzzword for the past year. The technology has been making headway in Asia-Pacific, predominantly in the banking and financial industry where firms have started exploring it for improving customer experience.

We can expect more industries to embrace blockchain – according to the first-ever IDC blockchain forecast, Asia-Pacific’s (excluding Japan) spending on blockchain solutions is forecast to reach about US$282 million in 2018, almost double the amount spent in 2017.

Being digitally driven, the corporate travel industry is one that will surely evolve alongside technological innovation. We look at how blockchain can impact corporate travel in Asia, a region that dominates the business travel industry.

Blockchain 101
First things first – what is blockchain? It is an ever-growing database of transactions that are linked and secured via cryptography. Originally created for the famous Bitcoin in 2009, it is now being diversely used due to its secure nature.

Another key feature is its transparency. All related users can view the data, but it is encrypted to protect identities. Blockchain data is thus accessible yet secure. Essentially, blockchain technology allows users to make transactions anonymously.

Payment made easier
Blockchain may not eliminate the need for credit cards, but it can help verify the sending of card numbers during transactions. For multiple-party transactions such as those involving travel management companies (TMCs), airlines, and enterprises, blockchain can catalyse the process as all parties would be working on the same ledger. This allows instant payment between TMCs and airlines, making middlemen obsolete. When customer costs are reduced, and service sped up, we reap higher customer satisfaction.

Singapore Airlines’ loyalty programme Krisflyer has already planned to launch the world’s first blockchain-based airline loyalty digital wallet, which would allow members to use KrisFlyer miles for purchases at participating outlets.

Smart contracting
Smart contracting refers to the making of transactions without third parties, and due to the transparent and secure nature of blockchain, these transactions are trackable and irreversible. When transaction data is received, payment is made and the contract automatically adjusts itself.

We see smart contracting as applicable to customer loyalty programs, where members can earn and use points in real time. Blockchain-based loyalty program is especially useful during travel disruptions, as it can enable airlines to compensate and refund passengers immediately. Once again, this enhances customer satisfaction.

Passport-free travel
Blockchain technology also offers a secure identity trust framework. Tech giant IBM already has plans to use it to develop a secure identification verification program that can be enabled via smartphones. Should it succeed, travellers might not even need to carry a passport, as the system would identify the traveler directly. In Dubai, the government has already made plans to develop digital passports using biometric verification and Blockchain technology to pioneer the world’s first gateless border at Dubai Airport.

Blockchain offers great potential. Yet, there are challenges that markets in the region may face in adopting it, including lack of readiness and clarity on the regulations involved.

However, as an industry we can gain a deeper understanding of its nature to facilitate its welcome. For all the hype and the potential that blockchain is foreseen to bring, we wonder, will it serve as a blessing or a blight? History tells us that each innovation eventually finds its place, but only time will tell us the level of blockchain’s eventual adoption.


Bertrand Saillet is the general manager of FCM Travel Solutions, responsible for the Asia region. As a veteran in the travel and technology industry, Saillet brings with him a wealth of extensive knowledge and experience. He is tasked to take FCM to the next level – making sure the company delivers amazing travel experience and meeting the needs of all travellers across all generations.

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