Seoul Tourism Organization now a government organisation, gains new chief

Seoul Tourism Organization (STO) has gained a new legal status since May 1 – shedding its former structure as a public-private partnership and government-invested corporation to become a fully government-funded foundation.

Now funded by the Seoul Metropolitan Government, STO has been re-established to “proactively respond to the changing tourism environment and promote Seoul tourism in a way that achieves the public interest and reflects professionalism and responsibility”, according to a statement from the organisation.

Rhee speaking at an event. Photo credit:

Jae-sung Rhee, former executive vice president of the Korea Tourism Organization, has been appointed to a three-year term as president and CEO of STO.

Rhee worked at the Korea Tourism Organization for 33 years from 1985 to 2017 and held the position of director in every department within the organisation, namely as director of management, executive vice president, director of international tourism and marketing, director of domestic industrial affairs, and director of policy.

He officially joined STO on April 23, 2018.

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