Genting builds ships with corporate groups in mind


With an eye on the booming business events sector, Genting Cruise Lines has made a conscious effort to design and build cruise ships under the Dream Cruises line with event usage in mind.

Speaking to TTGmice in an interview, Michael Goh, international sales senior vice president, Genting Cruise Lines, said: “Take Bar City, the six water slides, the zipline and the 1,000-seat theatre for example. They were designed (as possible venues) for corporate events.”

Goh: current ships already have various spaces aimed at supporting corporate events

Bar City within Genting Dream is a collection of different bar concepts – from a Johnnie Walker House to a cigar lounge – that can “house incentive groups of a couple of hundred people for pre-dinner cocktails”, described Goh.

Outdoor facilities, such as the water slides and a multipurpose sportsplex, can be closed off for private functions while Genting Dream’s zipline can be used for teambuilding activities, Goh pointed out.

He shared that business events groups make up 25 to 30 per cent of Genting Cruise Lines’ business in Singapore, and group sizes can reach more than 1,000 people. The majority of business comes from Singapore, Indonesia and India, and spans companies including insurance, pharmaceuticals and multi-level sales.

Besides having event-ready hardware, Dream Cruises staff are also trained to understand the objective of the customer’s event and to propose suitable ideas.

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