Asia/Singapore Thursday, 15th January 2026
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STB and EDB unveil more passionate branding to relate Singapore story

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The Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) have launched a unified brand, Passion Made Possible, to market Singapore internationally for tourism and business purposes.

The new brand is aimed at relaying “a fuller Singapore story beyond just tourism… about this destination and its people”, said STB chief executive Lionel Yeo.


STB has launched a new campaign that has a theme aimed specifically at business travellers

It will be launched globally on staggered dates, starting with Singapore: Inside Out Tokyo on August 25. It will then be rolled out across Asia-Pacific and longhaul markets such as Europe and US from September 2017.

Beh Swan Gin, chairman of EDB, said: “Singapore is making the shift from being a primarily investment-driven economy to one that will be led by innovation.

“In particular, local and international companies are seeking to create new products, services and solutions that will have a stronger impact in Asia. It is timely to send a strong and clear signal that companies can do this successfully from Singapore, and turn possibilities into reality.”

In line with one of STB’s key thrusts in its Marketing Strategy 2020, Telling a Great Singapore Story, the Passion Made Possible campaign includes films and visuals featuring some 100 Singaporeans, residents and personalities, as well as tours developed by partner operators.

These will revolve around themes such as food, outdoor adventure, culture and industry. The latter theme, titled Progressor, is aimed at business travellers heading to Singapore seeking to connect, collaborate and innovate.

Features of this Progressor theme include a Made in Singapore tour conducted by Tribe, which will introduce travellers to Singapore’s industries, ranging from shipping ports to urban farms.

Developed after a survey of almost 4,500 respondents from 10 key markets – Japan, Indonesia, Malaysia, China, India, Australia, US, UK, Germany and Belgium – Passion Made Possible will also be incorporated into marketing campaigns and tradeshows by statutory boards and agencies under the Ministry of Trade and Industry.

STB has also relaunched its website, VisitSingapore.com, and will target its key markets via content partners such as CNN, National Geographic, BuzzFeed, Mafengwo and WeChat.

The number of international visitor arrivals in Singapore in 1Q2017 climbed by four per cent year-on-year to 4.3 million, reported STB.

With this development, the board is hopeful about meeting its projected medium-term growth rate of three to four per cent in international visitor arrivals, said Yeo.

Business travel in Macau largely unscathed

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Last Wednesday, Typhoon Hato struck Macau, causing disruptions to the leisure market, but corporate traffic has been mostly spared as August is a generally low season for the business segment.

Air Cruise’s executive director, Eric Chang, said: “I’ve only had one overseas event organiser who postponed a site inspection. Nearly 90 per cent of inbound traffic is made up of Mainland Chinese, so the international market takes up only a small ratio. Moreover, August is usually quiet for us so there wasn’t any big impact.”


Not much disruption to business events despite bad weather in Macau

Olinto Oliveira of MCI’s Macau office agreed that August is traditionally a slower month for business groups, hence the effects weren’t too bad. He pointed out that the resorts would be equipped for this sort of situation regardless.

This sentiment was echoed by Daniella Tonetto, general manager sales and marketing of the Sheraton Grand Macao Hotel and St. Regis Macao. While the hotels had a few groups, they continued with their meetings as per normal.

“For groups (whose plans were) disrupted due to transportation, we accommodated them for the additional nights required. We did have two smaller events that were postponed to later this year, as they had not commenced their travel to Macau yet,” Tonetto shared.

She added: “As August is traditionally a peak season for leisure travellers due to the school holidays, the impact to the group segment was not that high.”

For smallWorld Experience, the company had no groups in town, but they did have a few teambuilding events in Hong Kong during the week of the typhoon.

Its CEO, Bruno Simões, said: “The corporate world is very sensitive to this type of news and we are receiving emails from clients confirmed for the next few months asking if their events will be affected. We had one event in Hong Kong on the typhoon day but obviously everything was cancelled. But an event on the following day was still conducted in Hong Kong, with resources coming from Macau.”

“For this week, there are a couple of inspections. While one is still going ahead, the other was cancelled due to the loss of power at a Cotai property,” he concluded.

SMA welcomes 38 new members

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Seoul MICE Alliance (SMA)’s membership pool has increased by 38, taking its total membership to 260 members.

New members include five hotels, four PCOs, seven travel agencies, two transportation provides, two service providers, three entertainment companies, two shopping locations, and 15 unique venues. For the complete list, please visit: http://www.miceseoul.com/sma/.


SMA’s new members will collaborate with Seoul Tourism Organization and participate in official events

One of the first activities for the new members was the Seoul MICE Consultation Session at COEX on Monday. During the event, an introduction to the Seoul MICE support programme was shared, and the Seoul Convention Bureau’s newly launched PLUS SEOUL package guide was highlighted.

New members will also collaborate with the Seoul Tourism Organization in bidding, attracting, and hosting international business events; collaborate on PR activities such as overseas media/buyer fam tours; and conduct joint advertising for magazines, online marketing, webzine and newsletter distribution. Moreover, they will also participate in official events such as SMA member meetings, business conferences, and SMA annual meetings.

SMA is a public-private cooperation operated by Seoul Metropolitan Government and Seoul Tourism Organization. It first started with 47 members in 2010, and has increased by 453 per cent in seven years.

The impact of millennials on corporate travel and expense

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Within the past year, millennials (born 1981-1997) surpassed baby boomers (born 1946-1964) as the largest living generation in the US and now make up the largest share of employees in the American workforce, according to Pew Research. This generation, totalling more than 75 million people, has changed how organisations recruit, retain and use their workforces, but to date, there has been little information about what millennials actually spend on corporate travel and expenses.

To gain more insight, Concur analysed US$36 billion in dining, entertainment and hotel expenses processed via Concur Technologies between 1Q2015 and1Q2017, broken down by general age brackets: 22-35 (millennials), 36-49 (Gen X) and 50-65 (baby boomers). Here’s a look at what the survey uncovered.

Older generations still spend the most.

Employees ages 36-65 account for 80 per cent of dining, entertainment and hotel transactions, and total expenses per employee in this age range are 66 per cent more than millennials, averaging US$8,596 compared to US$5,188 over nine quarters (1Q2015 to 1Q2017).

However, breaking things down by transaction tells a slightly different story.

Millennial purchasing patterns may defy their reputation for being selfish and entitled, but they aren’t drastically different than their senior colleagues, which we might expect.

In fact, millennials spend:

– 18 per cent less than employees ages 36-65 on dining and entertainment, approximately US$44 per transaction compared to US$52.

– US$33 per meal when travelling, while colleagues between ages 36-65 spend US$39 (which also indicates a senior-level title may not necessarily come with a more lavish per diem).

– Three per cent more on hotel related expenses (from their room, to parking, Wi-Fi and room service) than senior colleagues, averaging US$114 per transaction compared to US$111.

Age Bracket Spend Per Transaction

The spending gap gets bigger when you compare industries and countries.

On average, all generations in the financial services and public services industries spend more per business travel transaction compared to other industries – 22 per cent and 19 per cent more respectively.

For example, employees ages 36-65 working in financial services spend an average of US$52 per meal, while employees in the same age range working in healthcare spend US$42. Meanwhile, millennials in public service jobs spend an average of US$124 per hotel transaction compared to millennials working in healthcare who spend US$107.

Difference From Average Industry Spend – Financial Services and Public Services

 

By and large, millennials spend less on dining, entertainment and hotel expenses than older generations globally. By region, we see the biggest difference between what senior colleagues and millennials spend in Asia-Pacific, Europe and the Middle East.

Difference From Millennial Spend

 

How different generations spend company dollars is one piece of the puzzle.

As the workforce evolves, employee spend patterns is one of many factors companies should consider to make sure travel, expense and invoice management programs meet their changing needs.

For example, the millennial generation is looking for a seamless experience to book and manage travel, but are companies adapting quickly enough to implement integrated online and mobile booking experiences?

– Regular check-ups on your travel and expense policy are also a great way to stay ahead of the curve. And regardless of employee age, a few key policy principles stand true.

– Be clear and to the point. Make sure your policy is straightforward. The easier your policy is to understand, the easier it is for your employees to follow (and enforce).

– Ensure policies are easy to find. If your policy is buried in an intranet, it isn’t going to be used. Making your policy visible keeps it top of mind. And if you update it, plan a procedure to inform employees of this change.

Emphasise the benefits. Explaining the reasons behind the policy and how it benefits all employees helps with acceptance. Not only having a policy to follow, but holding everyone accountable (no exemptions, regardless of rank), keeps it fair all around.

Beyond Asia: Belmond Andean Explorer, Rademon Estate, and the cessation of the Green Festival event series

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Belmond Andean Explorer

Belmond unveils first luxury sleeper train in South America
Belmond has launched the Belmond Andean Explorer, South America’s first luxury sleeper train that winds through the Peruvian Andes.

The luxury train can transport up to 48 passengers, and has a Piano Bar Car, Observation Car, Boutique, Dining Car, and a Library. The train’s interiors reflect Peruvian culture, mixing vibrant colours with natural tones. Cars also come with large windows to watch the ever-changing scenery of the Andes.

A selection of one- and two-night itineraries are available, and takes travellers between Cusco, Puno and Arequipa, taking in natural wonders such as Lake Titicaca and Colca Canyon en-route.

Experiences off the train include a private tour of the floating islands on Lake Titicaca and lunch on a private beach with views across to the glacial peaks of La Paz, Bolivia.

Rademon Estate offers a new gin experience
One of the oldest distilleries in Ireland, Rademon Estate, has started a 1.5-hour tour and tasting Shortcross gin experience for groups.

Tours, which must be pre-booked, will reveal some of the secrets and skills that go into creating Northern Ireland’s first premium craft gin. It will take guests through the process of distillation which includes harvesting local botanicals, drawing fresh water from the distillery well, distilling a single-shot into a pot, and bottling and labelling the finished product. The tour will conclude in the brand new visitors centre.

Bespoke events and packages are also available upon request, including cocktail and canape receptions for up to 150 people, private dining, cocktail masterclasses with the Shortcross Brand Ambassador and barbecues on the terrace overlooking the estate.

Green Festival event series cannot be sustained
Messe Stuttgart in Atlanta, the international subsidiary of the Stuttgart-based company, is cancelling its Green Festival event series in the US due to the lack of sponsors and exhibitors.

In addition, the eponymous event organiser headquartered in Asheville will be dissolved. But according to the head office, the cancellation of the festival series will not affect operations of the US subsidiary.

In August 2013, Messe Stuttgart took over the suite of sustainability fairs. It was then hailed as the most important series of fairs on sustainability in the general public shows sector. Content revolved around sustainable food, health and wellness, ecotourism, green lifestyle and sustainable mobility. The event series took place once yearly in five locations: San Francisco, Los Angeles, New York, Portland and Washington DC.

Mövenpick Hotel Colombo

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Being the first five-star international brand in Colombo in 25 years, there has been a great buzz surrounding Mövenpick Hotel Colombo since its January opening. Located in Kollupitiya, in the heart of the capital’s business district, the hotel is within walking distance of popular malls, the Galle Face promenade and key government and corporate offices. It is clear to see why the property has quickly become a draw for business conferences and social events.

Rooms
The junior suites here feature a bathtub near the bed overlooking the ocean – wow!


Deluxe room

The 24-storey hotel has 219 rooms and suites. My deluxe room was comfortable and had the usual five-star trimmings, but was missing the miniature toothbrush/toothpaste pack and shaving kit.

Tea and coffee making facilities are available while the work desk is positioned to provide a lovely ocean view. Although the check-in was smooth, my steward encountered problems with the room key, which was sorted out in 10 minutes.

MICE facilities
Mövenpick Hotel Colombo offers two venues of 200m2 and 128m2, five meeting rooms, one boardroom for 20 pax and an outdoor terrace. Its biggest banquet venue can accommodate up to 250 guests. High-speed wireless Internet and modern audiovisual equipment are available.


One of the meeting rooms on the property

Other facilities
Ayu is the international all-day dining restaurant and brasserie, which provides a good selection for breakfast and international buffets. The Sri Lankan corner has local favourites like hoppers, rice milk and regional condiments in addition to European, Chinese, Indian and Arabic specialities.

I particularly liked the chicken curry which was tasty and not too spicy. Also available are healthy options such as juices, fruits, cereals and gluten-free bread and jam.

Robata Grill and Lounge is a Japanese restaurant serving up sushi and sake, while the Mansion bar and lounge on the ground floor provides fine whiskeys, exclusive to members and hotel guests.

Rooftop lounges and bars are a magnet for Colombo’s urbanites. The hotel’s large Vistas Bar and rooftop lounge on the 24th floor is no exception, providing 360-degree views of the city and ocean.

The hotel’s infinity lap pool and jacuzzi are also located on the rooftop. Leisure facilities include a fully-equipped gym, beauty and nail salon, and a spa with five treatment rooms affording ocean views.

Room count 219
Star rating Five
Contact Tel: (94) 117 450 450; Email: hotel.colombo@movenpick.com

Padang gets MICE hopes up with new convention centre

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Padang, Indonesia will soon get its first convention centre in a year’s time, allowing it to accommodate more large-scale events.

The Minangkabau International Convention Center, slated to open in September 2018, will be able to take in 4,000 people.


Efforts to promote Padang and its surrounds for business events are well ongoing; Minangkabau International Airport pictured

Padang’s current lack of sufficient facilities for big events has resulted in organisers splitting meetings or conferences across different venues, according to Alan Maulana Yusran, chairman of the Indonesian Hotel and Restaurant Association West Sumatra Chapter.

While Effie Setiabudi, chairman of the Indonesian Exhibition Companies Association, believes that the new convention centre will attract more business events into Padang, he said the destination also needs more hotels and more “effective promotions”.

Alan noted that for now, Padang is an appealing destination, thanks to its cultural, historical and marine tourism attractions, and the government “has done great job (with) infrastructure”.

“Roads are in the best conditions. West Sumatra (which Padang is part of) has the best roads in Indonesia, which makes it easy accessing Padang and Bukittinggi,” said Alan, adding that there are 17 flights to Padang from Jakarta.

While the new convention centre is being built, efforts to promote Padang and its greater region, West Sumatra, for business events are underway.

The Indonesian Association of Tourism Employers (ASPPI) West Sumatera chapter will host the third Minangkabau Travel Mart 2017 this October. This year’s edition will focus on business events and sports tourism.

“We are focusing on the local market and (most of the buyers will be) Indonesian corporations based in Jakarta,” said Febby Dt Bangs, ASPPI chairman and owner of Salam Wisata Indonesia, adding that the domestic market is Padang’s main source of business events.

Bike community to launch city tour for corporate groups

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The Travel Bikers Community – comprising travel professionals and tour leaders of a few travel companies – will be launching a city bike tour of Old Jakarta for corporate groups.

The tour will bring travellers around places of interest in the Old Jakarta district such as the Jakarta History Museum, National Archives Building, Petak Sembilan Chinese Temple, the Candra Naya building, and Sunda Kelapa Harbour. Each group will have a guide, and a maximum of 15 participants.


Jakarta History Museum will be one of the stops on the bike tour

Most importantly, the programme can be tailor-made to suit the needs of corporate groups, such as incorporating an amazing race or a photography competition.

Eddy Efendy, director of Synergy Production Travel and Events, said that the idea stemmed from the community, where members pointed out that Jakarta had a lack of city bike tours and relevant activities.

Hence, the idea to promote the city was conceived, where the travel professionals put their heads together and came up to create the bike tour, where at every stop there would be an activity to complete or a story to tell.

The Travel Bikers Community are currently in the midst of finalising the details, and expects to go live next month. Initially, the tour will be made available at these companies: First Orion Holidays, Avia Tour & Travel, Synergy Production Travel & Events, Wisman Travel and Fun Holiday.

In the future, the community hopes to expand tours – which can last from one to five days – to Bogor and Bandung.

Sarawak’s CVB wants more associations to set up shop in Kuching

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The Sarawak Convention Bureau is encouraging local and foreign associations – related to key sectors the state government has identified for further development – to relocate their Asia-Pacific based offices to Kuching.

The bureau will provide monetary assistance by paying for the office rental space, as well as utility bills, for two years. The bureau will also allow these associations to use the meeting spaces within their office.


Sarawak Convention Bureau comes up with a plan 
to attract more associations

While the bureau welcomes all sectors, it is strongly encouraging sectors that are of the state’s special focus. This includes renewable energy, agriculture, infrastructure development, urban planning, medical, education, IT, women and children, as well as digital economy.

Sarawak Convention Bureau’s chief operating officer, Amelia Roziman, said: “By having the Asia-Pacific offices in Sarawak, we hope to position the state as a business events friendly destination and attract more regional meetings. This will also help to strengthen the branding and marketing of Sarawak as a business events destination.”

So far, the bureau has attracted one association, the International Counselling Association of Malaysia, which will be setting up their office next year.

Taipei moves to open up unconventional meeting spaces

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The Taiwanese government is stepping up its efforts to open up more conserved heritage sites and buildings, as demand rises for more out-of-the-box meeting and conference venues in Taipei.

MEET Taiwan, the Bureau of Foreign Trade’s business events promotion agency, has been increasing dialogues with heritage venues, hoteliers and conference organisers.


Chen: more exciting and unique spaces wanted by clients

“Top management often want something different from a traditional function room; this is especially so for association meetings,” said Sheraton Grand Taipei Hotel’s director of sales and marketing Betty Tsai.

Unique locations she cited as well-received include presidential suites, Taipei’s Huashan and Songshan Cultural and Creative Parks, as well as historical department stores.

Access to these venues has been improved thanks to government cooperation with bus companies for direct links to attractions outside the city, explained Tsai, who hopes that more of such efforts will pull in more event planners.

Event organisers are also looking for more interesting locales to accommodate large conference and event groups.

Assistant vice president of GIS Group, Amber Chen, noted: “Taipei needs more unique spaces, such as museums or historical buildings, for companies to hold offsite gala dinners. Areas like Songshan Park are not big enough, and clients want something more exciting compared to exhibition centres.”

However, getting heritage venues to open up is a more difficult hurdle to clear, said Nana Di, project manager, convention section II, Taiwan World Trade Centre Exhibition and Convention Operation Department of the Taiwan External Trade Development Council (TAITRA).

She explained that the preservation of these landmarks alone is difficult, hence venue owners are often reluctant to host large delegate groups.

Still, TAITRA is working on making more of such historical venues available, especially for receptions and gala dinners, said Di. Successful examples of heritage buildings in Taipei that have opened up to delegate events include The Red House, Huashan 1914 Creative Park, and Taiper Store House.

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