Seoul MICE Alliance (SMA)’s membership pool has increased by 38, taking its total membership to 260 members.
New members include five hotels, four PCOs, seven travel agencies, two transportation provides, two service providers, three entertainment companies, two shopping locations, and 15 unique venues. For the complete list, please visit:Â http://www.miceseoul.com/sma/.
SMA’s new members will collaborate with Seoul Tourism Organization and participate in official events
One of the first activities for the new members was the Seoul MICE Consultation Session at COEX on Monday. During the event, an introduction to the Seoul MICE support programme was shared, and the Seoul Convention Bureauâ€™s newly launched PLUS SEOUL package guide was highlighted.
New members will also collaborate with the Seoul Tourism Organization in bidding, attracting, and hosting international business events; collaborate on PR activities such as overseas media/buyer fam tours; and conduct joint advertising for magazines, online marketing, webzine and newsletter distribution. Moreover, they will also participate in official events such as SMA member meetings, business conferences, and SMA annual meetings.
SMA is a public-private cooperation operated by Seoul Metropolitan Government and Seoul Tourism Organization. It first started with 47 members in 2010, and has increased by 453 per cent in seven years.