Asia/Singapore Friday, 26th December 2025
Page 82

Singapore woos Chinese business events with incentives, partnerships

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XXX; Singapore pictured

To attract more Chinese outbound events, Singapore is proactively leveraging its strong infrastructure, business-friendly environment, and strategic location, coupled with targeted partnerships with event organisers to unlock new avenues.

“Singapore takes a proactive approach by partnering with, as well as offering incentives and grants to, event organisers to identify new opportunities to expand upon existing tradeshows, or launch new tradeshows. We also offer incentives and grants to assist them,” Poh Chi Chuan, executive director, exhibitions and conferences, STB, told TTGmice.

Singapore (pictured) takes a proactive approach in enticing business events to the city

One example was the inaugural Asia-Pacific Textile and Apparel Supply Chain Expo & Summit (AP-TEXPO), held in November 2024 and attended by some 3,000 participants.

“STB supported The China Council for the Promotion of International Trade to capture emerging demand from regional markets here in the textile manufacturing industry. Both parties also signed a Memorandum of Understanding to signal our intent to anchor and grow AP-TEXPO beyond the first edition,” elaborated Poh.

Informa Markets also chose Singapore to launch the Asia Photonics Expo 2024, which welcomed 5,000 attendees and 400 exhibitors. This follows the industry leading China International Optoelectronics Exposition which has been held in China for 26 editions.

Aside from tradeshows, the largest post-pandemic incentive group from China was the Amway China Leadership Seminar 2024, which brought more than 10,000 delegates to Singapore on a 5D4N programme.

In partnership with SACEOS, STB also facilitates visits to China, enabling stakeholders to gain market insights, generate business leads, and raise awareness of Singapore as a destination.

The bureau’s initiatives have yielded significant results, securing two major inaugural events for Singapore’s 2025 business calendar: the 3rd ICMF International Insurance Culture Festival (April 28-30) and ITMA Asia + CITME (October 28-31).

“ITMA Asia + CITME 2025 was expected to be at 60,000m2, attracting over 700 exhibitors and 30,000 visitors. But as of December 2024, the event has surpassed show organisers’ expectations with a 30 per cent increase in the number of applicants. To cater to the overwhelming demand, the event will expand its space to 70,000m2,” shared Poh.

Meanwhile, the 3rd ICMF International Insurance Culture Festival and TMC Awards Ceremony 2025 is a membership-exclusive gathering for elite insurance professionals from Greater China and South-east Asia. This flagship event will welcome 2,500 top-performing insurance agents and financial advisors, serving as a platform for knowledge exchange and high-level networking.

Hong Kong celebrates grand opening of Kai Tak Sports Park

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Kai Tak Sports Park marks a significant step in Hong Kong's ongoing development as a premier destination for major events

A dazzling spectacle of sports, culture, and entertainment marked the official grand opening of the Kai Tak Sports Park on March 1, 2025.

The event, a celebration of the city’s dynamism, showcased a fusion of local and Mainland talent, signalling a new chapter for Hong Kong’s sports industry and economy.

Kai Tak Sports Park marks a significant step in Hong Kong’s ongoing development as a premier destination for major events

The opening ceremony, themed around unity and progress, featured a blend of traditional and contemporary performances. Energetic drumbeats and lion dances symbolised Hong Kong’s enduring vitality, while powerful vocalists and martial arts demonstrations underscored the city’s boundless energy and ambition. A multi-generational gathering of celebrity artists and athletes, including Olympic champions and national team elites, highlighted the integration of sports and culture, showcasing the rich heritage of Chinese sports.

John Sharkey, CEO of Kai Tak Sports Park, emphasised the park’s role in attracting large-scale international events and driving economic growth.

“With the completion and opening of Kai Tak Sports Park, Hong Kong is better positioned to actively attract large-scale international events, drawing more visitors and investments, injecting new vitality into the development of sports and performing arts culture industries…,” he said.

The grand opening was not confined to the stadium’s interior. An LED dynamic light show illuminated the exterior walls of the main arena, accompanied by celebratory phrases, patterns, and a vibrant fireworks display visible across Victoria Harbour. This visual spectacle symbolised Kai Tak Sports Park’s role in uniting the city and elevating Hong Kong’s status as the “Oriental Pearl”.

The venue has also established strong partnerships with leading local and international enterprises, including Premier Founding Partner HSBC and Founding Partners CTF Life, Cathay, Coca-Cola, HKT, and Marriott Bonvoy.

The opening event heralded the start of “Hong Kong Super March,” a month-long celebration featuring a series of exciting events. Highlights include the World Grand Prix 2025 (March 4-9), the Kai Tak Run (March 16), and the Cathay Pacific/HSBC Hong Kong Sevens 2025 (March 28-30). Furthermore, the park will host competitions for the 15th National Games in November, marking a significant milestone for Hong Kong’s sporting landscape.

Cairns lands major aviation summit

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From left: Tourism and Events Queensland’s Ollie Philpot; Cairns Airport’s Richard Barker, CAPA Centre for Aviation Events' Claudia Kunz, Cairns Convention Centre’s Melissa Belevski, and Tourism Tropical North Queensland’s Mark Olsen celebrating Cairns hosting the 2025 CAPA Airline Leader Summit Australia Pacific

Cairns has been selected to host the 2025 CAPA Airline Leader Summit Australia Pacific, marking the first time the aviation and tourism conference will be held outside a major capital city.

The summit, slated for July 31 and August 1, will bring together industry titans at the Cairns Convention Centre to chart the future of air travel in the Australasia region. The event will also inject an estimated A$1.2 million (US$748,884) into the local economy.

From left: Tourism and Events Queensland’s Ollie Philpot; Cairns Airport’s Richard Barker, CAPA Centre for Aviation Events’ Claudia Kunz, Cairns Convention Centre’s Melissa Belevski, and Tourism Tropical North Queensland’s Mark Olsen celebrating Cairns hosting the 2025 CAPA Airline Leader Summit Australia Pacific

Around 400 high-ranking executives from Australian and international airlines, government leaders, and industry experts, are expected to converge to discuss critical issues shaping the aviation landscape.

The summit’s agenda will feature industry presentations, keynotes, interviews, and panel discussions, addressing topics such as regional airline capacity, consumer spending, evolving tourism trends, and the impact of government regulations.

Tourism and Events Queensland’s Ollie Philpot highlighted Cairns’ growing global importance, citing the 448,000 inbound seats scheduled for Cairns Airport in 2025.

“In April, Jetstar will launch services from Christchurch, and Fiji Airways will begin flights from Nadi. Additionally, major hub carriers like Singapore Airlines and Cathay Pacific operate direct flights to Cairns, enhancing Queensland’s accessibility for visitors from Asia, Europe, and the UK.

“Now is the perfect time for Cairns and the Tropical North to be hosting this important annual conference, to continue the momentum and explore route development and aviation industry issues with partners from across our region,” he noted.

Mark Olsen, CEO of Tourism Tropical North Queensland, underscored the strategic significance of the summit for the region’s future.

“Aviation connectivity is critical to the future of Cairns as a successful ecotourism destination and, once the delegates see for themselves what our region offers, it will add to the compelling arguments presented to them to work with Cairns Airport and TTNQ,” he said.

SWISS revamps longhaul travel with “SWISS Senses”

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Swiss International Air Lines (SWISS) has overhauled its longhaul Economy and Premium Economy Class experience.

The concept, dubbed “SWISS Senses”, promises a revamped longhaul air travel experience that encompasses, culinary delights, comfort upgrades, and a refreshed cabin ambience.

Passengers will now be greeted with a welcome aperitif, accompanied by traditional Swiss Sbrinz cheese, immediately after reaching cruising altitude, a nod to Swiss “apéro” culture. The main meal offerings have been revamped with new culinary creations, and the pre-landing meal is now served on a tray or in a reusable bento box.

On select flights, additional snacks will be offered between meals, and an expanded selection of snacks and beverages will be available throughout the flight. This includes a new Swiss red wine and classic Swiss soft drinks like Rivella. All Economy Class meals will be served on modern, reusable black tableware.

Beyond the culinary upgrades, SWISS is focusing on passenger comfort. New bedding, including soft pillows and blankets made entirely from recycled materials, will provide a more restful sleep. Enhanced headphones will offer a superior audio experience for enjoying inflight entertainment.

A key element of “SWISS Senses” is the introduction of a signature fragrance, Alpine Valley, developed in collaboration with Zurich-based Soeder. This aromatic scent, combining larch, citrus, and herbal notes, will be featured in the lavatories in soap, hand lotion, and facial spray form, bringing a touch of the Swiss Alps onboard.

The “SWISS Senses” concept extends beyond immediate service enhancements. SWISS is also investing in new seats and cabin interiors across its intercontinental fleet. This holistic approach promises a complete transformation of the longhaul travel experience, appealing to all senses.

“These new product and service highlights will tangibly enhance the air travel experience for our Economy Class and our Premium Economy Class guests,” said SWISS chief commercial officer Heike Birlenbach. “Taken together, they represent one of the biggest service investments in the history of our company. And they bring us a further step forward in providing our customers with a quality air travel experience that is hallmarked by both Swissness and a devotion to detail.”

Future-ready workforce requires enhanced talent development: industry stakeholders

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From left: From left: Asia Ability's David Powell; GainingEdge’s Mike Williams (moderator); World Trade Centre Kuala Lumpur’s Irmohizam Ibrahim; Shangri-La Rasa Ria, Kota Kinabalu’s Fiona Hagan; and Kai Hattendorf

As business events in the region normalise and even surpass pre-pandemic levels, attracting and retaining top talent remains a key challenge for organisations involved in the sector.

To stay ahead, companies must offer compelling value propositions, invest in employee development, and create an engaging work environment.

From left: From left: Asia Ability’s David Powell; GainingEdge’s Mike Williams (moderator); World Trade Centre Kuala Lumpur’s Irmohizam Ibrahim; Shangri-La Rasa Ria, Kota Kinabalu’s Fiona Hagan; and Kai Hattendorf

These insights were shared by speakers at the recently-concluded second International Business Events Forum – BE in SABAH 2025, jointly organised by the Sabah International Convention Centre (SICC), and the Sabah Chapter of the Malaysian Association of Convention and Exhibition Organisers and Suppliers. The event was held at the SICC.

Kai Hattendorf, former managing director & CEO, UFI, highlighted that while the global exhibition industry continues to rebuild its workforce, progress varies across different markets.

“Around half of the industry is still in the process of regrowing its workforce after the losses experienced during the Covid-19 pandemic,” he noted.

Hattendorf noted that many people who left the industry during the pandemic as companies could not afford to keep them on the payroll had deep institutional knowledge, and their absence has created gaps. At the same time, new talent comes with different skill sets and fresh perspectives, but lack the experience of their predecessors.

Irmohizam Ibrahim, group managing director, World Trade Centre Kuala Lumpur, advocated the idea of “Industry on Campus”, fostering close collaboration between universities and organisations. This initiative will bridge the gap between academia and the professional world by providing students with practical experience through internships, real-world exposure, and potential job opportunities upon graduation.

These partnerships not only benefit students, but also actively shape a workforce equipped for the future, Irmohizam pointed out.

“I always highlight to my management that when students intern at World Trade Centre Kuala Lumpur, we must ensure that they leave with valuable industry knowledge and skills. More importantly, they should carry with them a strong association with our brand, representing the professionalism and excellence that World Trade Centre Kuala Lumpur stands for,” he said.

Irmohizam further noted that organisations must play an active role in nurturing young talent by offering structured internship programmes, mentorship, and exposure to real business operations.

“It is not just about offering internships – it’s about creating meaningful experiences that inspire the next generation to pursue careers in our industry,” he added.

Fiona Hagan, general manager of Shangri-La Rasa Ria, Kota Kinabalu, shared that her approach to talent development involves providing colleagues with international exposure. She achieves this by facilitating opportunities for them to work at different Shangri-La properties worldwide, allowing them to learn from diverse mentors while immersing themselves in different cultures.

“This enhances their professional growth, and helps them develop an international mindset which is crucial in the hospitality industry,” said Hagan. She added that continuous learning through mentorship programmes and leadership training are also equally important.

According to David Powell, Asia Ability’s managing director, its talent development strategy centres on open communication and a supportive environment.

A key element of this approach is the implementation of daily check-ins. During these sessions, employees receive recognition and openly share their priorities. This also provides a platform for them to voice challenges, enabling colleagues to offer support and collaborate, shared Powell.

Cairns sees surge in Asian incentive travel demand

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Bennett: need to expand education on Cairns' appeal as an incentive destination; photo by Adelaine Ng

Driven by strong interest from China and Korea, Cairns is experiencing a boom in Asian incentive business, strengthening its reputation as a leading destination for corporate groups.

“The uptake of incentive groups coming out of Asia has been quicker compared to other countries,” Tara Bennett, general manager, partnership & events at Tourism Tropical North Queensland (TTNQ), told TTGmice at the recently-concluded AIME 2025.

Bennett: need to expand education on Cairns’ appeal as an incentive destination; photo by Adelaine Ng

Cairns recently welcomed several Chinese incentive groups, and Amway Korea is gearing up to bring about 2,700 delegates in waves of 250 delegates each this November.

“The reason we’re seeing great interest in incentives is that we have a wealth of nature-based experiences. Being home to two World Heritage-listed areas in the Great Barrier Reef and the Daintree Forest means that we have an abundance of experiences for incentive programmes to engage and reward people for their performance,” Bennett said.

She also noted shorter lead times for bookings, particularly among Chinese groups, some of which are reserving just a month or two in advance.

The surge in interest is supported by improved accessibility, with Singapore Airlines and Cathay Pacific providing vital connections.

Beyond China and Korea, Cairns is also capturing the attention of Indian incentive groups, with the recent surge in new inquiries.

To foster this growth, TTNQ is deploying targeted marketing and publicity efforts to share Cairns’ story.

“We understand that Cairns and the Great Barrier Reef isn’t known by everyone, so there’s a big need for education there,” said Bennett.

TTNQ will be present at Business Events Australia’s China Showcase next month, with plans to expand outreach in Hong Kong and Taiwan.

Bennett also revealed that last year’s Australia Next event, which was hosted in Cairns, helped secure 18 pieces of business for the destination, collectively valued at nearly A$5 million (US$3.1 million).

Advito and Tripkicks combat emissions with new carbon footprint tracker

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New functionality automatically displays traveller year-to-date emissions and trends, allowing travellers to understand the environmental impact of their business travel

Advito, the consulting arm of BCD Travel, and Tripkicks, a business travel technology platform, have unveiled a new tool, Carbon Footprints, designed to revolutionise how companies and their employees understand and manage air travel emissions.

The industry-first, turnkey solution provides travellers with their year-to-date air travel carbon emissions and historical trends directly within their online booking tool. Alongside relatable equivalencies, the data offers a tangible understanding of their environmental impact, empowering them to make more sustainable travel decisions.

New functionality automatically displays traveller year-to-date emissions and trends, allowing travellers to understand the environmental impact of their business travel

Developed in partnership with joint clients, including early adopter Bloomberg, Carbon Footprints leverages Advito’s GATE4 methodology and Tripkicks’ technology. It offers a running total of individual annual air travel emissions, comparative trends, and real-time alignment with company sustainability goals.

“For the first time, travellers can see how their actions have an impact on emissions when they are making travel booking decisions,” said Julien Etchanchu, senior director of Advito’s Sustainable Collaboration Practice. “This collaboration with Tripkicks educates employees and gives organisations a simple, effective way to bridge the gap between sustainability metrics and traveller behaviour.”

Key features of Carbon Footprints include year-to-date emissions totals, providing dynamic calculations of air emissions with visual cues indicating trends compared to previous years. It also offers relatable equivalencies, contextualising data with comparisons such as “equivalent to driving X miles” or “attending X hours of videoconferencing”. Seamless integration is ensured with no setup required for existing Tripkicks clients, and an optional feature provides real-time budget alignment, allowing travelers to track their progress towards individual budgeted CO2e amounts.”

Carbon Footprints is available as a Tripkicks Connection and works alongside the enhanced GATE4 Connection, which highlights fuel-efficient flight options and promotes rail travel. Both companies are planning further enhancements in the future.

A novel approach

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Event brief
Established in 2007 by Anglo-Australian hotelier Geoffrey Dobbs, the Galle Literary Festival (GLF) was conceived with the dual purpose of fostering boutique tourism in Sri Lanka and providing a platform for Sri Lankan authors to be presented alongside their internationally acclaimed counterparts.

Event highlights
A strong sense of community defines the GLF, held primarily within the walls of Sri Lanka’s centuries-old Galle Fort. This UNESCO World Heritage Site, located in the southern port city of Galle, boasts a diverse population and a charming atmosphere. The fort’s cobbled streets and terracotta-roofed houses warmly welcome both local and international attendees, creating an engaging space for a long weekend of literary inspiration, learning, and enjoyment.

A wide variety of talks, workshops, and exhibitions were hosted by the Festival, all within an intimate, historic setting. Celebrating the creative arts, the Festival championed the work of writers, poets, and other artists, such as painters, photographers, and cinematographers. Local and international chefs’ excellence was also highlighted by GLF through associated culinary events.

The festival featured several highly popular interviews, including Sri Lankan-born and internationally acclaimed writer Shyam Selvadurai in conversation with author Ameena Hussein about his latest book, Mansions of the Moon. V.V. Ganeshananthan also drew large crowds, discussing her Women’s Prize-winning novel, Brotherless Night, and both authors were met with long queues for book signings after their sessions.

Talks addressing weighty subjects were equally well-attended. Adam Rutherford’s The Dark History and Troubling Present of Eugenics, A New Wave of Democracy in South Asia? with Daniel Alphonsus, Peter Frankopan, and Razeen Sally, and Connecting Cultures: The Art of Literary Translation with Michael Hofmann, Rashmika Mandawala, and Aube Rey Lescure all filled their venues.

This edition of the event hosted more workshops than ever before, with all sessions selling out. The new format for the Art Trail, which incorporated meet the artists sessions alongside exhibitions, proved to be a popular addition. The GLF’s renowned Literary Lunches and Dinners were also completely sold out.

The four-day event included over 150 talks, workshops, and entertainment events, drawing more than 7,000 attendees. It featured 62 authors and speakers, with 43 coming from overseas.

Challenges
The main challenges encountered were the complex coordination of international author arrivals, the arrangement of special airfares, and the organisation of events at various Galle locations, all while providing discounted hotel rates for attendees.

While GLF grappled with higher flight expenditures due to the absence of an airline partner, and the logistical challenges inherent in a boutique tourism-focused festival hosting 90 participants across a 20km radius, the overall author experience was overwhelmingly positive. The impressive accommodation offerings provided by the smaller hotels quickly overshadowed any minor inconveniences, such as the short tuk-tuk rides to and from the Fort.

Event Galle Literary Festival 2025
Organisers Saskia Walker (programme curator), Dream Team Studio (event management)
Venue Galle Fort
Date February 6-9, 2025
Attendees More than 7,000

JW Marriott Hotel & Suites Saigon

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Junior Suite

Rooms
I spent two nights in a lovely Junior Suite on the 19th floor, sharing the same level as the Executive Lounge, which is great because I felt like I was truly at home, being able to move from bed or sofa to grab a drink or snack from my kitchen at any time.

My room type granted me access to JW Marriott Executive Lounge perks – complimentary breakfast, afternoon tea, and evening cocktails plus all-day refreshments, complimentary garment pressing service, and two-hour use of the eight-seat boardroom at no extra cost. I enjoyed my wind-down moments here over chardonnay and cheese.

Sized at 61m2, my Junior Suite offers the luxury of space. The spacious living room comes furnished with all the modern necessities – TV with cable channels, coffee machine, cushy sofas and a beautiful bouquet of flowers that breathed life into the space.

I love that this living room is separated from the sleeping quarters by a short corridor, which is ideal if the guest needs to host some colleagues over for a quick meeting.

The bedroom is plush and offers much room to move. Electric outlets are amply available by the bedside and next to the desk while light switches play no mind games – a single master switch brings me complete darkness or abundant light.

I also love the enormous windows in both the bedroom and living room, out of which I can see the vastness of the city.

It is worth noting that the hotel has two towers, one housing 305 hotel rooms and suites, and the other housing 260 luxurious serviced apartments. The latter is also spacious, with one-, two-, and three-bedroom options, all complete with a well-equipped kitchen, as well as a washer and dryer.

In a hurried world, the JW Marriott Hotel & Suites Saigon makes a good accommodation choice, as it is only a 25-minute drive from Ho Chi Minh City’s Tan Son Nhat International Airport.

And with time-starved travellers increasingly blending business trips with leisure and play, the hotel is perfectly positioned to satisfy. Just across the street lies the Ho Chi Minh City Book Street, a flavourful stretch of bookstores, cafes, and fashionable folks snatching their best shots for social media. The street leads to some stunning historical architecture, including Saigon Notre Dame Cathedral (but note it is now undergoing restoration), Saigon Central Post Office, and Independence Palace.

More star attractions around the city are accessible by a short car ride away, which the hotel’s concierge will be happy to arrange.

MICE facilities
The hotel tower houses 12 function rooms on the second floor. The area looks and feels new – rightly so, as these facilities were only just transformed in 2022.

I was told that JW Marriott Hotel & Suites Saigon boasts one of the largest collections of event spaces in Ho Chi Minh City. The Grand Ballroom alone can take 1,200 guests for a standing reception or around 600 for a banquet with stage.

The Grand Ballroom is a vision of beauty, featuring a plush carpet with grey swirls that are said to be inspired by the flowing Mekong River. Enormous wall panels of red, pink, and cream, mirroring the elegance of lotus blooms, bring a sense of soft serenity to the space.

The rest of the function rooms fan out from the ballroom, creating a functional flow for large events requiring a mix of event venues.

JW Marriott Hotel & Suites Saigon also offers several outdoor venues, which will speak well to event organisers wanting a break from confined spaces. The Grand Ballroom has an adjoining outdoor terrace that comes with a bar.

Outdoor terraces adjoining two of the hotel’s restaurants – Market 39 and Basilico ­– also welcome private hires.

I was given a sneak peek of a new outdoor event venue on the third floor during my stay. By now, Driftwood Pool Bar has opened to guests, and here one can enjoy stunning sunset views on a clear day. Up a flight of stairs from Driftwood Pool Bar, one arrives at The Lawn, which is ideal for private events.

Other facilities
Food-wise, the hotel has plenty of options. Market 39 serves a hearty breakfast buffet and is the hotel’s all-day dining option. I highly recommend a piping hot bowl of beef pho from the buffet line for breakfast.

Basilico Italian restaurant dishes out familiar and comforting pizzas and pastas to a fan base comprising suited-up business people from the surrounding offices. The menu is set for some exciting changes, I was told.

The Library lounge and bar in the lobby proves to be a popular spot for guests, and it is easy to see why. The space is tranquil, with leafy plants all around and a soothing water feature in front. Here, one can sip coffee or cocktail, or snack on local favourites like bánh mì.

A new dining concept is also being developed at the hotel, but information is now under wraps.

For rest and relaxation, slip into the elegant Spa by JW or slide into the sparkling waters of the swimming pool on level three.

The 24-hour gym is excellently equipped, so skipping leg day or cardio while on a business trip is not an option.

Service
The hotel has a happy and youthful crew – by age and in spirit. Everyone I met, from my welcome contact at the airport who led me to my car and shared a lively conversation about tattoos and muscle bikes, to the server at Market 39 who proudly agreed that the kitchen’s beef pho is the best around, made the stay feel more than just a passing moment in a day in the life of a frequent traveller.

Verdict
JW Marriott Hotel & Suites Saigon is a wonderful stay, and I am glad the rain gave me a great reason to spend hours indoors and appreciate its facilities. The hotel has plans for phased transformation, and I cannot wait to see how the team will elevate this already good product.

Contact
jwmarriottsaigon.com

Australia surpasses expectations with successful run of Australia Next

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Brought to you by Business Events Australia

Business Events Australia’s premier incentive showcase, Australia Next (formerly known as Dreamtime), was held from November 8 to 11, 2024 in Cairns / Gimuy in partnership with Business Events Cairns a Great Barrier Reef. 

As international buyers, media and Australian industry sellers gathered, the event highlighted Australia’s unique incentive offerings for programmes, combining stunning natural settings, innovative infrastructure, and strong sustainability initiatives to captivate and inspire international business events decision-makers.

The Cairns / Gimuy advantage

Cairns / Gimuy’s combination of world-class event infrastructure, breathtaking natural wonders like the Great Barrier Reef and Daintree Rainforest, and a compact, easily accessible city layout, made it the perfect choice for Australia Next 2024.

With its cutting-edge facilities and eco-conscious design, the newly redeveloped Cairns Convention Centre provided a modern venue for the Business Session component. Outside the conference space, the region’s diverse venues provided unique backdrops for off-site and networking events, highlighting their capabilities to deliver memorable experiences.

A programme of unforgettable moments

Australia Next 2024 Dinner, Tanks Art Centre, Queensland ©Tourism Australia

The Australia Next 2024 programme delivered two days of exceptional events, showcasing Tropical North Queensland’s unique venues, warm hospitality, and world-class event delivery capabilities for incentive programmes.

Highlights included the Welcome Event at The Sugar Shed at Yorkeys Knob Cane Farm, hosted by Business Events Cairns & Great Barrier Reef, in partnership with Tourism & Events Queensland. Set amid Tropical North Queensland’s sugarcane fields, the venue combined rustic charm and modern facilities, offering sugarcane cocktails and BBQ delights to create an unforgettable Queensland-inspired experience.

The Cairns & Great Barrier Reef Showcase provided delegates with the opportunity to experience firsthand the region’s unique and immersive offering. Highlights included a scenic helicopter adventure and private charter of the Reef Magic pontoon at the Great Barrier Reef; a scenic rail journey through World Heritage-listed rainforest into the village of Kuranda; getting up close to a koala at Rainforestation Nature Park; and quad bike riding through KUR-Cow Barnwell Farm, to name just a few.

The host city programme concluded with the spectacular Australia Next Dinner at the Tanks Arts Centre, set in historic concrete tanks within the lush surrounds of Cairns Botanic Gardens. The venue’s distinctive blend of industrial history and tropical beauty provided an unforgettable setting, leaving a lasting impression on attendees.

A commitment to sustainability

Business Events Australia via Australia Next 2024 reaffirmed its dedication to sustainability by once again achieving carbon-neutral certification through Climate Active, one of the most rigorous carbon-neutral certifications available. 

Business Events Australia’s carbon offset investments included supporting land restoration and job creation through the Talisker project in Western Australia, and empowering communities and local landowners to protect their natural heritage via the Guatemalan Conservation Coast project.

As a farewell gift, Business Events Australia planted a tree on behalf of every Australia Next buyer and journalist via the Daintree Rainforest Restoration programme and locally in Cairns, the event utilised electric buses throughout the programme, showcasing a commitment to integrating sustainable practices at every level.

Survey results highlight event success

According to post-event survey results, Australia Next 2024 in Cairns / Gimuy was a success, with 100 per cent of buyers satisfied with the overall event and more likely to send travellers to Australia post their experience.

These outstanding results underscore the event’s effectiveness in showcasing Australia’s capabilities for hosting world-class events and incentives, reaffirming its position as a premier business events destination, and to drive demand for future incentive business.

“This was my first visit to Cairns. There were a lot of expectations, especially knowing how Business Events Australia always delivers exceptional experiences. True enough, the experience was amazing, from the warm welcome at Cairns Airport to the gorgeous farewell dinner at The Tanks Arts Centre,” said Eileen Phua, director of sales, groups and MICE, The Travel Corporation 

For more information on planning your next event in Australia visit www.australia.com/businessevents or contact the team: Edward Kwek, senior business events manager, South East Asia, ekwek@tourism.australia.com 

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