Advito, the consulting arm of BCD Travel, and Tripkicks, a business travel technology platform, have unveiled a new tool, Carbon Footprints, designed to revolutionise how companies and their employees understand and manage air travel emissions.
The industry-first, turnkey solution provides travellers with their year-to-date air travel carbon emissions and historical trends directly within their online booking tool. Alongside relatable equivalencies, the data offers a tangible understanding of their environmental impact, empowering them to make more sustainable travel decisions.
Developed in partnership with joint clients, including early adopter Bloomberg, Carbon Footprints leverages Advito’s GATE4 methodology and Tripkicks’ technology. It offers a running total of individual annual air travel emissions, comparative trends, and real-time alignment with company sustainability goals.
“For the first time, travellers can see how their actions have an impact on emissions when they are making travel booking decisions,” said Julien Etchanchu, senior director of Advito’s Sustainable Collaboration Practice. “This collaboration with Tripkicks educates employees and gives organisations a simple, effective way to bridge the gap between sustainability metrics and traveller behaviour.”
Key features of Carbon Footprints include year-to-date emissions totals, providing dynamic calculations of air emissions with visual cues indicating trends compared to previous years. It also offers relatable equivalencies, contextualising data with comparisons such as “equivalent to driving X miles” or “attending X hours of videoconferencing”. Seamless integration is ensured with no setup required for existing Tripkicks clients, and an optional feature provides real-time budget alignment, allowing travelers to track their progress towards individual budgeted CO2e amounts.”
Carbon Footprints is available as a Tripkicks Connection and works alongside the enhanced GATE4 Connection, which highlights fuel-efficient flight options and promotes rail travel. Both companies are planning further enhancements in the future.
