Asia/Singapore Friday, 17th April 2026
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TCEB intensifies courtship of mega-size events

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THE Thailand Convention and Exhibition Bureau (TCEB) has unveiled its strategic direction for 2016, highlighting key strategies to attract more large-scale meetings and incentives (M&I) by allocating a sales promotion budget under the Thailand Big Thanks! campaign

Nooch Homrossukhon, director of meetings and incentives, TCEB, said: “The emergence of mega-size M&I has been our new target over the past three years. We have put in place strategic plans, from raising awareness of Thailand as a premiere destination for M&I travel in Asia, to increasing marketing development activities through products and services promotions, and VIP receptions to event logistics and facilitation.”

The Thailand Big Thanks! campaign was created to help drive the M&I travel sector through a financial subsidy scheme of up to two million baht (US$257,740) for eligible events with more than 2,000 international delegates staying at least three nights in Thailand. The package started on October 1, 2015 and will run through to September 30, 2017, but travel must take place between October 1, 2015 until December 31, 2017.

Nopparat Maythaveekulchai, TCEB president, said: “With high spending power, every mega-size event can help inject healthy MICE revenue into our economy.”

While China is a major contributor, other key source markets for Thailand’s M&I drive include other Asian countries. Secondary markets include the US, Europe and Oceania.

“We believe that the effectiveness of the mega-size strategy for M&I sector, along with support for (other mega events), will play a vital role driving the Thai MICE industry to achieve this year’s target of 1,060,000 MICE travellers, and help to generate 92,000 million baht in MICE revenue for our economy,” Nopparat concluded.

In 2015, Thailand welcomed a total of 1,095,995 MICE travellers from around the world, generating 95,857 million baht in MICE revenue. Of these, 516,663 travellers and 44,533 million baht were from the M&I sector.

Sea World expands MICE offering with new Plaza

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SEA WORLD on Australia’s Gold Coast is gearing up for the launch of its new Plaza venue this August, just over a year on from the opening its Conference Centre.

Located in the heart of the theme park, adjacent to a number of rides and animals exhibits, the Plaza will be an al fresco venue with shelter, good for 800 delegates.

Speaking to TTGmice e-Weekly, Village Roadshow Theme Parks’ sales manager – conferences and events, Caroline Duveau-Clayton, said the Plaza had been designed to attract larger events looking for a unique venue.

“The Sea World Plaza venue can be themed to any formal or casual occasion, which will leave delegates with a lasting impression,” she said.

Duveau-Clayton also added that the Conference Centre, which celebrates its first birthday this month, has exceeded expectations and continues to grow.

“Being able to do business on a much larger scale has had a positive impact in all areas of our business including special events at our sister properties.”

ACTE names Jill Jefferis as director of global engagement

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THE Association of Corporate Travel Executives (ACTE) has appointed Jill Jefferis as director of global engagement. She will be succeeding Amber Kelleher, who is leaving the association to launch a non-profit serving global communities in need.

Since June 13, 2016, Jefferis has assumed responsibility for the association’s global education and member engagement programmes, which has 35 events in 18 countries for the remainder of 2016.

The 20-year business travel industry veteran’s most recent appointment was director of API Management for Carey International. Her background spans travel automation, data management, multi-channel distribution strategies and sales support.

Suntec Singapore to enliven events with new projection tech

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The Panorama105 screen

NEW projection equipment and technology were unveiled at Suntec Singapore Convention and Exhibition Centre last week, the result of the centre’s partnership with Active Visual and Digimagic Communications.

The Panorama105, one of the two products that form the new ImmersiveAV Suite, is a wide-format projection screen spanning up to 105m by 5m and powered by high-end 20,000 lumen projectors.

Completing the suite, The Float3D uses holographic projection technology to present still images with a depth of field. Suspended at 4.5m above ground, the display could become the illuminated centrepiece in an event.

“Conferences and events have to be more like an experience than a lecture. It has to be immersive, emotional and informative. The new products have been designed to deliver the ultimate event experience at an affordable price,” said Donald Lim, managing director of Digimagic Communications.

Arun Madhok, CEO of Suntec Singapore Convention and Exhibition Centre, added: “The ImmersiveAV Suite also helps organisers meet their sustainability requirements by providing an alternative to the use of physical backdrops and branding structures that are costly to build and often for one-time use.”

From now till September 30, 2016, The Panorama105 packages are priced from S$33,000+(US$24,340+) and come with customised backdrops, panoramic scenes with accompanying motion graphics effects and choice of Powerpoint templates for presentations. Use of The Float 3D is priced from S$9,500+.

Tokyo government avails 11 locations for events

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Tokyo Big Sight

DUE TO a shortage of large venues in Tokyo, the Tokyo Metropolitan Government has decided to make 11 public parks, and other venues across the city, available to event planners.

Three outdoor areas in the city – Kasai Rinkai Park, Yumenoshima Park and Shiokaze Park – are now available as venues for open-air concerts and other events. Another five parks across Tokyo’s 23 wards are similarly being promoted as alternative venues. These venues are suitable for music, dance and kabuki performances, or theatrical productions.

The shortage is due to the 2020 Summer Olympics, where some venues have been demolished to be replaced by new facilities, while others have been closed for renovation works.

“There are not enough theatres, halls or other venues in Tokyo due to the closures and renovation works, so we are trying to assist event organisers by drawing up this list of new locations,” said Yoji Murata, deputy director of Tokyo’s Bureau of Citizens and Cultural Affairs.

Authorities are also permitting temporary halls, with seating up to 3,000 pax, to be set up in Kiba Park and Koganei Park. Meanwhile, the new East Exhibition Hall at Tokyo Big Sight – scheduled to be completed this November – will also be available as a theatrical and concert venue.

APAC cities top of mind for Australian business travellers

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A STUDY by American Express Global Business Travel (GBT) has revealed that cities in Asia-Pacific remain high on the list for Australian business travellers, with the top four spots going to Singapore, Auckland, Hong Kong and Bangkok.

This highlights the significance of regional centres for Australian businesses.

London however, maintains its spot as the highest ranked destination outside of Asia-Pacific, followed by San Francisco and New York. Meanwhile, strong links between Australia’s technology sector and the Silicon Valley as well as improved airline connectivity appear to be driving an increase in business travel to San Francisco, which has overtaken New York as the top US business destination for Australians.

In Asia-Pacific alone, Singapore, Auckland and Hong Kong remain unchanged as the top three business travel destinations, while Bangkok returns to the rankings after a year’s absence. This highlights a renewed confidence in the city following a brief period of political unrest, while China’s declining popularity could be linked to the country’s economic performance.

“While we haven’t seen movement across our top three international destinations for Australian business travellers, we have noticed a decline in business travel to China over the past twelve months,” said Jo Sully, vice president and general manager, American Express GBT, Australia.

“Shanghai has fallen from sixth to tenth in the overall international rankings, and Beijing has dropped off the rankings entirely.”

“Despite recent reports that China has overtaken the US as the world’s largest business travel market, the Chinese travel market continues to be dominated by domestic travel. The decline in Australian business travel to China is likely to be heavily influenced by the slowdown in the Chinese economy and a wane in their demand for Australian resources.”

This data encompassed all air bookings made directly with GBT for Australia-based travellers between March 2015 to April 2016, and shows the top 10 most-booked destinations within the Asia-Pacific region and globally.

Easier ride for MICE delegates in South East Queensland

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Tram plying Gold Coast’s G:Link network

SOUTH East Queensland is trialling Australia’s first public transport travel card tailored to the MICE market.

The go access Corporate Events card, an initiative of Translink in Queensland’s Department of Transport, costs A$12 (US$8.95) for three days of unlimited travel on buses, trains and ferries throughout the South East, as well as on the Gold Coast’s G:Link tram network.

Speaking to TTGmice at the This is Gold Coast Business Exchange last week, Translink’s senior advisor new business and product development, George Chemali, said: “What we found from surveys over 18 months was that (the card) was something the industry was crying out for.”

Chemali added: “It means that a delegate can get on at any mode of transport and travel anywhere in South East Queensland and not have to worry about a deposit, topping up or understanding zones.

“We’ve had (representatives) from other states (in Australia) say they wish their transport authority would take a leaf out of our book.”

Shannon Thwaites, manager, Gold Coast Business Events, said the card provided a seamless public transport mode for delegates with significant savings.

“The card has also enabled delegates to choose from a wider selection of accommodation venues, with so many conveniently located in close proximity to the light rail corridor,” she said.

The go access Corporate Events can only be purchased for events with 50 delegates or more.

Hanok-style hotel courts international MICE clients with cultural touches, big event spaces

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Meeting room at Gyeongwonjae Ambassador Incheon Associated with Accor

SOUTH Korea’s largest hanok-inspired hotel by the Ambassador Group in the heart of Songdo’s Central Park in Incheon, is strengthening its efforts to reach international MICE clients with its unique blend of Korean tradition and Western hospitality.

Unlike most hanok accommodation facilities, this 30-room luxury property, which opened last May, offers traditional architecture and modern furniture including plush beds, flat screen TVs and high speed Internet. Some of the suites also offer a private sauna.

Explaining how this property transports serious meetings into a tranquil setting, Dahl Joe, general manager of Gyeongwonjae Ambassador Incheon Associated with AccorHotels, said: “Event delegates can experience the local cultural touches and appreciate its historical heritage (during their meetings), while accompanied by the gardens that provide beautiful scenic spots.”

Although the hotel offers limited rooms, Joe pointed out that the expansive meeting facilities will be able to lure clients for day meetings and dinners. The outdoor courtyard can sit up to 500 guests in a banquet setting, while the grand ballroom can accommodate 400 delegates in a theatre setting.

Highlighting the property’s unique selling point, Joe said: “Guests will be greeted with grandeur… creating (a setting for) dignified meetings and events and we are the first South Korean hotel to be modelled after the Goryeo dynasty.”

According to Joe, 30 per cent of current hotel guests are from the MICE segment, with majority from the domestic market. The top three international markets are China, Japan and the US. Nevertheless, Joe said the property is optimistic the international MICE clientele will rise with their increased marketing efforts and recent participation in trade shows like the Hanok Expo – Korean Traditional Housing Festival, the MICE Alliance and Korea MICE Expo.

Aurance Group puts its faith in Incheon for the next two years

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THE Incheon Tourism Organization and Chinese cosmetics company Aurance Group have inked an agreement which commits the latter to hosting incentive meetings in the South Korean city until 2018.

Earlier in March, 6,000 Aurance Group employees visited Incheon – the largest single tour group to arrive in South Korea – and took part in various activities such as partaking in a huge beer and fried chicken party in Wolmido, visiting film locations of popular TV shows, and meeting at Songdo Convensia.

Director of Incheon Convention & Visitors Bureau, Jake Kim, told TTGmice e-Weekly: “The event was a huge success and the agreement to continue visiting Incheon is proof that the company (employees) really enjoyed themselves.”

Kim said this “vote of confidence” from Aurance Group helps to endorse the city as a venue ready for business events and incentive activities.

According to Kim, one of the key selling factors of the city is its proximity to the Incheon International Airport, with the city centre just a 20-minute drive away. Moreover, the compact city places luxury hotels within walking distance of the key landmarks.

He explained: “The city (offers) easy access to entertainment, malls and the convention centre. Also unique is our proximity to the sea and we have many water activities to offer for teambuilding and incentive programmes.”

Unlike the more developed cities like Seoul, Kim said Incheon is still considered relatively new for many travellers and that heightens the destination appeal, especially for repeat visitors to South Korea.

Silverstone to lead Eventbrite’s operations in Australia

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US TICKETING firm Eventbrite has appointed its first general manager for Australia, Phil Silverstone.

Silverstone will be responsible for leading and expanding Eventbrite’s Australian operations and for driving the company’s local strategy as it pushes for a bigger slice of Australia’s A$270 million (US$201 million) ticketing industry.

He most recently spent 16 years in financial services with GE Capital.

His appointment comes as the local arm of the company enters into a new phase of growth and capitalises on strong traction the company has seen since launching its Asia-Pacific office in Melbourne in March 2014.

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