MyCEB grows sales reach

WITH an eye on strengthening Malaysia’s business tourism industry, the Malaysia Convention & Exhibition Bureau (MyCEB) has made two key appointments to its corporate sales and industry services team.

Tan Lay Teng and Jennifer Ong Jan-Ni has joined the bureau as sales manager, corporate and incentive sales team and industry services manager respectively.

Tan, who has 12 years of experience in developing international business in the MICE industry, will lead the team in generating more sales leads, achieving conversion of businesses for Malaysia and discovering new business opportunities.

Ong, who has more than nine years of experience in the meetings and incentives industry, will work with industry partners on product development, industry education programmes and seminars to lift the profile of Malaysian partners in the global arena.

MyCEB CEO Zulkefli Hj Sharif, said: “MyCEB is always looking for ways to remain competitive on the global stage. With new competition especially in the Asia-Pacific region, I believe these new key appointments will be well positioned to lead MyCEB in its continuing evolution to remain a leader in the business events industry. It will undoubtedly strengthen our relationship with corporate and incentive clients and bolster our push for increasing business in these premiere markets.”

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