Gardens by the Bay draws MICE interest ahead of opening

SOME MICE specialists in Singapore are fielding enquiries on Gardens by the Bay, the country’s new horticultural attraction, ahead of its official opening on June 29.

Located in Marina Bay, Gardens by the Bay will launch first with Bay South Garden, while the other two zones, Bay East Garden and Bay Central Garden, will be ready at a later stage.

A number of event spaces will come into Singapore’s MICE market once Bay South Garden opens, including an indoor space in the Flower Dome cooled conservatory, and outdoor spaces in the form of The Meadow, Silver Leaf and Supertree Grove. The largest of these spaces is The Meadow, which has a standing capacity for up to 30,000 people and a banquet capacity for up to 3,000.

Eeling Koh, director-MICE of Singapore’s World Express, who has received enquiries from corporates and special interest groups, said the space in the Flower Dome would be “especially competitive because it is air-conditioned, it isn’t part of a complex and it can take in a large event”.

The Flower Dome space can seat up to 700 pax banquet-style.

Best Travel Deals regional director, Patrick Lee, said incentive groups and visitors, especially those from Europe, would be drawn to the attraction, “as they love greenery”.

Lee said: “If the Singapore Botanic Gardens can draw corporate clients, so can Gardens by the Bay. In fact, Gardens by the Bay will make a more attractive proposition since its landscape is so beautiful.”

He added that enquiries were also streaming in from overseas tour operators.

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