THE THREE-DAY Korea MICE Expo 2012, opening July 3, is expected to draw some 300 buyers, 200 sellers and 3,000 trade visitors, more than last year’s crowd of 251 buyers and 176 sellers.
Most buyers would come from China, Singapore, Indonesia, the US, Thailand and Germany, said Seoul Convention Bureau’s spokesperson, Alexander Paik.
Korea MICE Expo will kick off with the Seoul MICE Forum. Themed The Power of MICE, the forum will explore how business events benefit local economies and boost employment.
The expo will also cater to South Korea’s future generation of MICE practitioners through two programmes – Future Leaders Forum, which will feature a series of talks and round-table discussions designed to encourage students in the international meetings and incentives travel industry to consider careers as meetings professionals; and the Seoul MICE Challenge, a mock-bidding contest for university students.
