Edwina San to head MCVB’s new Commercial Partnerships arm

MELBOURNE Convention + Visitors Bureau (MCVB) has completed a restructure of its Marketing and Communications department – which will now function as its new Commercial Partnerships unit, and will be helmed by Edwina San, formerly MCVB’s director International Incentives.

“In line with MCVB’s new strategic business plan and commitment to improving our stakeholder engagement, the organisation’s Marketing and Communications department has been restructured and will now operate under a new title; Commercial Partnerships,” said MCVB CEO, Karen Bolinger.

“The Commercial Partnerships department will be responsible for marketing, communications, strategic alliances, membership, the Melbourne Meetings + Events Service (MM+ES) and events, including the Asia-Pacific Incentives & Meetings Expo (AIME),” she added.

Jon Malpas, formerly MCVB’s senior manager Events & Marketing Services, will report to San in the position of associate director Partnerships and Events. Rebecca Elliott, MCVB’s communications manager, will assume marketing and communications responsibilities for the new department, and will also report to San.

San has been with MCVB for six years and founded the bureau’s International Incentive department. Her experience spans over 20 years in senior management positions in the hotel, travel, wellness and FMCG industries in Europe, the US and Asia. Prior to joining MCVB, San was vice president of sales & marketing Asia-Pacific for a US-based hotel chain.

Meanwhile, in MCVB’s Business Development & Convention Sales department, Julia Swanson has been promoted to general manager Business Development & Bidding. The unit will now also include a dedicated research team led by Danielle Ramirez as associate director Research.

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