ANOTHER four-year MICE promotion programme has been put in place beginning 2013, following the conclusion of the Taiwan MICE Advancement Program last December.
Initiated by the Ministry of Economic Affairs’ Bureau of Foreign Trade (BOFT) and executed by the Taiwan External Trade Development Council (TAITRA), the new Taiwan’s MICE Industry Pilot Program will continue to focus on growing the number of corporate meetings, incentives, international conferences and exhibitions held in the country.
The new programme will also take a keen interest on using technology to further Taiwan’s event capabilities. For instance, cloud technology would be used to build a systematic MICE database that event organisers could access at any time.
A MICE e-institute has also been created to provide digitised education and expand existing database, enabling better job matches for professionals and volunteers.
For greater efficiency, TAITRA has brought the three departments of Overall Implementation, International Marketing & Promotion and International Meeting Hosting under one roof, leaving the Training & Certification department to retain its own office.
Commenting on the Taiwan’s MICE Industry Pilot Program, GIS Group’s CEO Jason Yeh said: “It has been a scant month after TAITRA took the lead on the MICE project and I have not seen much information on its new objectives. If (TAITRA) can really (focus) their energy (on) promoting Taiwan as a meeting destination, that would be a great push for the market.”
