INTEGRATED resort Thanyapura Phuket has recently launched a boot camp and assault course that can be used to test the limits of mental and physical endurance, and be modified for groups of all ages and abilities.
“We’ve just developed the Project Xtreme Boot Camp and Assault Course designed by one of our staff, a former British special forces soldier,” said the company’s president Robert Hauck.
“It’s all about teamwork and giving groups a sense of achievement…We don’t think there’s anything else like it in Thailand and it’s ideal for groups and planners looking for something unique.
“Really it’s about having fun; the main concept is ‘no one will be left behind’,” he added.
Project Xtreme adds to the resort’s existing MICE facilities, which include a conference hall for 150 pax, a boardroom for 12 to 15 pax and the Wine Cellar for high-end dinner events.
The 23-hectare property comprises Thanyapura Sports and Leisure Club, Thanyapura Mind Centre, Thanyapura Integrative Health Centre, the 77-room Thanyapura Sports Hotel and the 38-room Thanyapura Retreat Hotel.
Hauck said more enquiries are pouring in from overseas hotel developers interested in incorporating high-concept sports facilities into their products, but it will take some time for such developments to materialise.
He revealed the company will also be introducing a new MICE strategy in the coming months targeting groups focused on sports, health, mind and teambuilding.
While an emerging trend is that of Korean honeymooners coming to the resort for a few hours of muay thai training followed by yoga and lunch, he said the new MICE strategy will target both international and regional incentive and teambuilding groups.
Meanwhile, the company is bolstering its management team as part of its move to internationalise its sports and health-focused brand.
Multiple world champion triathlete Chris McCormack will join the company as executive chairman of Thanyapura Phuket on December 1, the same time Australian professional sports coach Michael Gilliam will join as CEO for domestic operations.
Hauck will become CEO of the newly formed Thanyapura International, which will focus on developing the brand’s international presence.
