More knights in shiny armour for Malaysia’s MICE industry

MALAYSIA Convention & Exhibition Bureau (MyCEB) has appointed seven new Kesatria – industry leaders who are tasked to elevate Malaysia’s business tourism by helping to identify and encourage peers to bid for and stage international congresses in the destination.

This is the third batch of Kesatria – or knights in the Malay language – appointed under the Kesatria 1Malaysia programme, bringing the total ambassador count to 33.

Zulkefli Sharif, CEO of MyCEB, said: “Our Kesatria 1Malaysia programme has generated 37 successful international business event leads with an economic impact of RM625 million (US$190.5 million) and an estimated attendance of more than 50,000 delegates.

“The success of this programme is reflected in the number of large-scale specialised conferences that have taken place since we started this programme.”

Some of the prestigious events won by the ambassadors include Women Deliver Conference 2013 which generated an estimated RM47.4 million in economic impact to the country, 12th International Congress on Obesity 2014 which is estimated to draw some 3,000 delegates, and XXV International Federation of Surveyors Congress which is also expected to attract some 3,000 delegates in June.

Zulkefli said some of the benefits of serving as a Kesatria include the eligibility for travel assistance for bid activities, invitations to attend networking and special events hosted by MyCEB throughout the year, and being provided with promotional materials to pass on to their international professional contacts that have the potential to stage business events in Malaysia.

Sponsored Post