ASSOCIATIONS can now have an easier time of identifying local representatives when preparing a bid to host the next edition of an association international meeting using Big Data Search.
Unveiled at IMEX 2014 in Frankfurt, Big Data Search utilises the databases of Google Scholar and Microsoft Academic Search to find academic contacts in specific cities or regions.
The tool is provided by new ICCA member Human Equation and will go live on June 2, alongside Human Equation’s Lead Analytics tool, which identifies organisation names and tracks the online behavior of website visitors.
ICCA CEO, Martin Sirk, said in a press release: “The version announced today is ICCA’s first step in harnessing the power of Big Data and combining it with our own unique data on associations and their meetings, and we anticipate adding new functionality and data sources to ICCA Big Data Search as we receive feedback from users.”
