VICTORIA has added to its catalogue of MICE products with the milestone opening of the A$28 million (US$22 million) Vibe Hotel Marysville.
Officially launched last Tuesday by the Victorian minister for regional development, Jaala Pulford, the new-build comes six years after the small township was ravaged by the Black Saturday bushfires on February 7, 2009.
Located 90 minutes from Melbourne in the Yarra Valley at the base of the cityâs closest alpine resort, the 4.5-star hotel features 101 guestrooms including five suites, a conference centre with capacity for 300 guests theatre-style and five meeting rooms, spa and wellness centre, outdoor pool and Radius Bar & Grill restaurant.
TFE Hotels group director of marketing, Emma Fraser, said the group has a rolling 12-month strategic activation plan in place with each of its trade partners to take the Vibe Hotel Marysville to market.
âOur joint venture partner, Far East Hospitality, gives us the gateway to Asia and this is a perfect opportunity for us to ensure all of our hotels are featured in Asia from a rooms and MICE perspective,â she said.
âWe also have a GSA in that market to deliver business into our Vibe Hotels, as well as our key MICE hotels in the TFE Hotels portfolio.â
At the time of the launch, over 1,300 delegates had attended a conference since it opened to the public in February.