New resort and conference centre joins Accor’s MGallery brand

THE A$100 million (US$79 million) beachfront resort and conference centre, Elements of Byron, opens in December on Belongil Beach in Byron Bay, New South Wales as part of Accor’s MGallery brand.

The new build with its “1987 beach shack” aesthetic will feature 193 one- and two-bedroom villas, 94 of which will be completed by Christmas.

A large lagoon pool will weave its way throughout the resort, which will also be home to a signature restaurant and lobby bar, pool bar, gym and a five-suite garden spa.

Elements of Byron will also be equipped with a dedicated conference wing with capacity for 400 delegates in one room or across four spaces.

Accor vice president franchise hotels, Dino Mezzatesta, said the resort’s beachfront location made it a perfect fit with the MGallery’s Serenity category and that the resort would appeal to key Asian markets including China, India, Singapore and Malaysia.

“Accor has identified that our luxury and upscale growth sits comfortably within the Asia-Pacific region and we have an increased focus on elevating our luxury product via a number of channels, including tradeshows at which Elements of Byron will be showcased,” said Mezzatesta.

“There are few true resort venue options in the Byron Bay market, so Elements of Byron will certainly be a distinct and sought-out option for leisure and business travellers.”

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