Four Points by Sheraton Sydney redevelops, focuses on MICE

FOUR Points by Sheraton Sydney, Darling Harbour is well advanced in implementing its new MICE strategy ahead of unveiling its AU$200 million (US$142 million) redevelopment in eight months’ time.

Scheduled to open on June 1, 2016, the ambitious project by owners M&L in partnership with Starwood will offer 4,800m2 of conference space comprising 23 meeting and breakout rooms, two pillar-less ballrooms that can accommodate 2,100 pax theatre-style, and an open-air rooftop bar for outdoor events.

A new 25-storey tower will provide a further 222 guestrooms, taking the hotel’s room inventory to 905.

Four Points by Sheraton Sydney’s general manager, David Fraser, said the hotel’s expansion provided the opportunity to take a larger portion of the business events market in Sydney.

“The hotel is receiving important global exposure, both through our attendance at international and domestic trade expos and events across Europe, North America and Australia,” Fraser said.

He added that the opening of the hotel would help address the reduction of event space in the city centre while the finishing touches were put on the International Convention Centre Sydney, due to open in December 2016.

“We have been hosting hard hat tours of the new space for industry leaders, clients and partners to showcase the quick progress of the redevelopment and to bring the new convention features and facilities to life.”

Four Points by Sheraton Sydney recently appointed Marjolein Chandler as the director of catering and conventions and Anne-Sophie Pouzin will start in the role of director of sales and MICE this month.

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