Freeman completes acquisition of Staging Connections Group

BRAND experience specialist Freeman has acquired global event services company Staging Connections Group Limited (SCGL), giving it an immediate presence across Asia-Pacific through the latter’s network of 15 offices.

SCGL is now part of Freeman’s audiovisual division and will retain its brand.

“As our clients are expanding globally, they want the same level of Freeman quality, service, technology and support in markets around the world. This acquisition provides us with an immediate presence in ANZPAC and connects us with an organisation and team that shares our values and our design-driven, customer-centric approach to business,” said Joe Popolo, CEO of Freeman, in a press release.

“There are tremendous growth opportunities by combining these two great companies. (SCGL) has strong relationships with the leading brands in ANZPAC and a reputation for superior production design. Together, we will continue to deliver an unparalleled suite of services to our clients around the world,” continued Popolo.

SCGL, which has offices in Australia, New Zealand, China, Singapore and Fiji, is aligned with Freeman’s value system and culture, and brings a customer-centric approach focused on innovation, partnerships, employee development and customer success, noted the press release.

Tony Chamberlain, SCGL managing director, commented:  “There are a lot of synergies between the (SCGL) culture and that of Freeman, particularly our customer-centric approach to event delivery. We’re confident that we will fit together seamlessly.”

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