THE annual Top Agent Awards by the Hong Kong Tourism Board (HKTB) has been given a new spin with a new name and an expanded recipient category.
South Korean players are now eligible for recognition in the Top MICE Agent Awards, joining existing markets India, China and Indonesia. Three top performing South Korean MICE agents will be awarded in each of two categories: Top Number of Passengers and Top Number of Groups.
A HKTB spokesman said South Korea has been included this year because of its strong growth potential.
“South Korea recorded over 20 per cent growth in overnight MICE arrivals last year. Meetings and Exhibitions Hong Kong will foster a closer relationship with top MICE agencies (in the market) to bring more meetings and incentives into Hong Kong,” the spokesperson said.
HKTB, through its office in Seoul, will also be deploying more marketing initiatives and organise more trade seminars, workshops and fam trips in 2016.
HKTB will be focused on growing meetings and incentives traffic from shorthaul markets, including South Korea, China, India and Indonesia, with particular attention being paid to select industry sectors such as direct selling, finance and insurance, information technology, manufacturing and pharmaceutical sectors, according to the spokesperson.
