PENANG Convention & Exhibition Bureau (PCEB) has launched two publications – theDestination Experience Brochure and the Penang MICE Guide 2016-17 – a mere three months after the bureau’s establishment.
The Destination Experience Brochure showcases Penang’s rich culture, heritage, colonial, nature and artistic aspects, while highlighting the diverse conventional and unique venues for business and leisure events.
Complementing the brochure is the Penang MICE Guide 2016-17, which features a comprehensive list of more than 50 venues such as luxurious hotels and grand convention centres from all over Penang. It also provides useful information such as the capacity and facilities of each venue.
Both publications were produced in-house by the PCEB team.
Chief minister of Penang and chairperson of PCEB, Lim Guan Eng, said: “I believe these publications will garner the attention of MICE buyers, associations, and meeting and event planners worldwide. (These will help to) position Penang as the preferred MICE destination in this region.”
PCEB also launched its website in early April, complete with an easy-to-use RFP function and essential information on destinations within Penang and infrastructure for MICE events.
