Noraza Yusof, general manager at Kuala Lumpur Tourism Bureau
THE board members of Kuala Lumpur Tourism Bureau have agreed to the formation of a dedicated body to coordinate the promotion, branding and facilitation of events in the capital of Malaysia.
This is being initiated as part of the Kuala Lumpur Tourism Master Plan 2015-2025, which identified the need to develop a Kuala Lumpur-specific business events unit with focused strategies and initiatives.
“There is no clear vision or strategy for the (MICE) sector in Kuala Lumpur. Governance/ organisation of the industry remains at the national level, under the Malaysia Conventions and Exhibitions Bureau (MyCEB), which is not able to focus its efforts on Kuala Lumpur,” stated a Kuala Lumpur Tourism Bureau report.
“Hence the need to develop a Kuala Lumpur-specific MICE unit with its own set of Kuala Lumpur-focused strategies and initiatives,” it further explained.
The new body will also provide event support and facilitation for organisers and help with liaising with Kuala Lumpur City Hall on approvals.
Noraza Yusof, general manager at Kuala Lumpur Tourism Bureau, said the dedicated unit will come under them. It will be made up of a small team who will work in collaboration with Malaysia Conventions and Exhibitions Bureau to strengthen the city’s business events branding and positioning.
Funding for the unit will come from charges that Kuala Lumpur City Hall plans to implement in the near future.
