International delegates to Korea can now explore the best of the nation’s culture all in one place at the new K-Style Hub, an education and experience centre in Seoul.
Designed to be the city’s main tourism promotion facility for the nation, the centre opened in April and offers a range of hands-on programmes – especially food-related – ideal for visiting incentive groups and congress participants.
Concept Located within walking distance to the popular Myeongdong district, the hub is strategically located for business travellers who may be tight on time, but interested in getting a taste of Korean culture, as well as for event planners keen to explore activities for their delegates.
MICE application The Korean Culinary Centre in the hub invites overseas delegates to sample traditional Korean fare, and also to learn how to make it themselves. The activity for up to 40 participants at any one time can be customised from 100 minutes to two hours, depending on the type of food the visitors prepare.
The centre also features a food exhibition hall, equipped with a display wall that shows the development of seasonal customs and foods. Other areas of the hub showcase interactive exhibits on themes such as K-Pop and visitors can even try on the Hanbok, the Korean traditional costume.
Service This extensive hub does well in allowing time-strapped business events delegates to get a comprehensive 101 on the nation’s culture.
