The Japan National Tourism Organisation (JNTO) in Asia-Pacific is intensifying efforts to promote Japan as a MICE and leisure destination with the opening of four new marketing offices in Asia in 2017.
‚ÄúThe new offices will be based in the capital cities of Kuala Lumpur, Hanoi, Manila and New Delhi, and will be opened in stages after JNTO‚Äôs new fiscal year in April,‚ÄĚ said Susan Maria Ong, MICE director Asia Pacific at JNTO.
‚ÄúEach of these new offices will be tasked to offer support and assistance to meeting and incentive planners as well as outbound leisure travel agents to further develop MICE and leisure tourism in Malaysia, Vietnam, Philippines and India,‚ÄĚ she added.
These four additions, plus existing ones in Bangkok, Jakarta and Sydney, will be looked after by the JNTO Singapore office that oversees the Asia-Pacific markets.
Other initiatives planned by the JNTO in 2017 include conducting MICE seminars and workshops for industry partners and to market directly to associations in the Asia-Pacific region.