IHG makes MICE bookings in Thailand easier for bookers

InterContinental Hotels Group (IHG) has recently launched a dedicated landing page, http://miceasia.ihg.com/thailand/ , for MICE events at its hotels and resorts across Thailand.

The dedicated portal, available in English, Thai and Mandarin, is aimed at facilitating the booking of meetings and events at 19 hotels and resorts across eight cities in the country. Bookers will be able to obtain detailed descriptions and visuals of the meetings spaces in each property to special promotional packages available at selected properties.

“As a MICE destination, Thailand has immense potential for growth. In 2015 the country was named Asia’s top MICE destination last year, and with the government’s plan to promote the country as the MICE centre of South-east Asia, we see an opportunity to grow our market share in this segment,” said Lincoln Barrett, vice president, sales & marketing, South-east Asia and Korea, IHG.

“We are confident that investing in a page dedicated to providing our loyal guests and bookers with all the information they need at their fingertips will go a long way in helping us gain a stronger foothold with our MICE offerings,” he added.

Clients who make bookings for meetings and events at any IHG hotel or resort in Thailand via the landing page will also benefit from the company’s IHG Business Rewards programme.

IHG currently operates 19 hotels and resorts across five brands in Thailand, with a further 15 hotels and resorts to open over the next three to five years.

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