Sarawak’s latest campaign, Redefining Global Tribes, which champions the impact of business events on the global economy, will be introduced at various key trade events worldwide from today.
The campaign will debut at the Associations World Congress in Vienna, Austria today before travelling down to the Australasian Society of Association Executives Conference and Exhibition in Sydney, Australia on May 11. It will then be introduced to attendees at IMEX Frankfurt on May 16.
Amelia Roziman, COO of Sarawak Convention Bureau, said: “Redefining Global Tribes is deeply rooted in key Sarawakian tribal values: Unity, Community and Identity.
“By applying the same principles to our latest campaign, Sarawak intends to solidify all business events communities under one global tribe to give business events a stronger identity in the economy.”
To kickstart the new campaign, the bureau and Borneo Tru Events have come together to organise the Tribal Warrior Challenge in Kuching on August 19. The challenge comprises a special obstacle course that can be tackled by business events professionals and members of the public. More than 4,000 participants are expected to join.
Terence Lim, general manager of Borneo Tru Events, explained that the challenge will offer three categories and the trail will be set “within the beautiful landscapes of Borneo”.
The Rite of Passage category (8km) and the Headhunter category (12km) are open to the public, while the Bizst Mode (5km) is reserved for business events professionals selected by Sarawak Convention Bureau.
Amelia said the Tribal Warrior Challenge could be used as a platform for teambuilding, corporate events, celebrations, orientation trips, bootcamps and incentive trips in Sarawak.
