Business Events Australia gets new dedicated website

Tourism Australia has launched a brand new website, www.australia.com/businessevents, solely dedicated to business events.

The site now sports a brighter design, where images and videos are featured prominently. The website also offers direct access to Tourism Australia business events representatives and Australian business events products and destinations, allowing users to easily make contact with sources of information on holding a business event in Australia.

‚ÄúAustralia is leading the way when it comes to delivering business events that exceed expectations, and our new website was created to ensure we also set a benchmark in providing planners and decision makers with an innovative, informative, visually-stunning and easy-to-use website,‚ÄĚ said John O‚ÄôSullivan, managing director Tourism Australia.

In creating the website, Tourism Australia undertook comprehensive research with international business events planners and decision makers, to ensure the new site delivers relevant up to the minute information on Australia in the most accessible and appealing ways.

‚ÄúThe feedback from planners and decision makers told us that being able to access personalised assistance is crucial when planning business events. That‚Äôs why we have fully recreated the site to ensure we can continue to meet the needs of planners and decision markers, by providing an exceptional user experience for those considering Australia as the destination for their next business event,‚ÄĚ said O‚ÄôSullivan.

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